Announce a Funding Round (The 21-Day Press Plan)
Most founders announce a funding round the day the wire clears. That is 3 weeks too late. Your embargo timeline, exclusive pitch, and the 21-day plan.
Read →Get an Article in TechCrunch (Without a PR Firm)
Most founders pitch a company, not a story. Here is how to get an article in TechCrunch, what kills your pitch, and the 5 angles that survive.
Read →Get Local News Coverage (Without a Press Release)
Your competitors are already in the local paper. Here is how to get local news coverage, the 5 angles that land, and who to email first.
Read →Pitch a Podcast as a Guest (6 Rules for 2026)
Most podcast pitches die in line one. Here is how to pitch a podcast as a guest, plus the 6 rules and the opener your email needs.
Read →How to Respond to a HARO Query (Now That HARO Is Gone)
HARO shut down in 2024, but the queries did not. Here is how to respond to a HARO query today, the 3-block reply, and where your next quote comes from.
Read →Write a Media Pitch That Gets Replies (4 Fixes)
Your pitch is not too long. It is too vague. Here is the media pitch that gets replies, the 4 fixes that matter, and the subject line formula.
Read →Build a Media List From Scratch (12 Rows, Not 500)
Most media lists are 500 names and zero replies. Build a media list that works, with the 12 columns and the sourcing order your pitches need.
Read →Press Release Boilerplate (5 Lines Editors Reuse)
Most press release boilerplate reads like a mission statement nobody finishes. Here is the 5-line structure editors paste into your story.
Read →Media Coverage Statistics 2026: 12 Facts for PR
Journalists trust your pitch more than your ad budget. The media coverage statistics for 2026 that show you how coverage gets made.
Read →Source of Sources Alternatives (6 Ways to Get Cited)
Answering Source of Sources queries daily but rarely quoted? Here are 6 Source of Sources alternatives that turn your expertise into coverage you control.
Read →SourceBottle Alternatives: 6 Picks That Deliver
SourceBottle got you a quote or two, then went quiet? Here are 6 SourceBottle alternatives that keep your name in front of reporters who are still active.
Read →Digital PR Statistics 2026: 14 Numbers That Matter
Your backlinks may matter less than your mentions now. The digital pr statistics for 2026 that reset how you measure a link.
Read →PR Industry Statistics: A $105B Field in 2026
The pr industry is a $105B business betting on AI. The pr industry statistics you need before you set your 2026 budget.
Read →Press Release Statistics: 15 Data Points for 2026
Most press releases die in the inbox. The press release statistics for 2026 that show you what journalists actually open and use.
Read →24-7 Press Release Alternatives (5 Cheaper Picks for 2026)
Shopping 24-7 press release alternatives? Most just swap one wire for another. Here are 5 cheaper picks that get you read, not distributed to nobody.
Read →Brandpush Alternatives (6 That Get You Real Coverage)
Brandpush sells you a badge, not a story. If your 'As Seen On' logos are not moving customers, here are 6 Brandpush alternatives your buyers will trust.
Read →Business Wire Alternatives: 6 Cheaper Options in 2026
Business Wire prices for the boardroom even when your news is not IR. The 6 Business Wire alternatives that fit your budget and still get you seen.
Read →Connectively Alternatives: 7 Live Picks After Shutdown
Connectively shut down and took HARO with it. If your free source pipeline just vanished, here are 7 Connectively alternatives you can use this week.
Read →EIN Presswire Alternatives: 6 Options Worth It in 2026
EIN Presswire is cheap because cheap syndication is all it is. The 6 EIN Presswire alternatives that turn your budget into coverage people read.
Read →eReleases Alternatives: 6 Cheaper Options for 2026
eReleases marks up a wire you may not need at all. The 6 eReleases alternatives that put your budget into coverage people actually read.
Read →Featured.com Alternatives (6 Picks Experts Use)
Answering Featured.com questions for months with little to show? Here are 6 Featured.com alternatives that turn your expertise into coverage you can use.
Read →GlobeNewswire Alternatives: 6 Cheaper Options for 2026
GlobeNewswire prices for investor relations even when you have none. The 6 GlobeNewswire alternatives that match your news and spare your budget.
Read →Newswire.com Alternatives: 6 Cheaper Options for 2026
Newswire.com sells guaranteed pickup that no human ever reads. The 6 Newswire.com alternatives that get your story real coverage for less.
Read →Qwoted Alternatives: 6 Ways to Get Quoted in 2026
Hitting Qwoted's paywall before you land a single quote? Here are 6 Qwoted alternatives, free and paid, that put your name in front of real reporters.
Read →PR Newswire Alternatives: 6 Cheaper Options in 2026
PR Newswire bills like an enterprise even when nobody reads the release. The 6 PR Newswire alternatives that cost less and get your story actually seen.
Read →7 Best Cheap Press Release Services (Under $100)
Cheap press release services are not all junk. The ones that get your news live in 2026, what they cost, and the traps that waste your money.
Read →7 Best Crypto Press Release Services in 2026
Most crypto press release services get your token flagged or ignored. The compliant ones in 2026, ranked by reach, pickup, and real cost.
Read →7 Best Media Database Tools in 2026 (Compared)
Your media list decays 30% a year. The best media database tools in 2026, ranked by data freshness, coverage, and price, so your pitches land.
Read →9 Best PR Tools for Small Business (2026 Picks)
You do not need a PR agency yet. The best PR tools for small business in 2026 that replace one, what each does, and what you should pay.
Read →9 Best Free Press Release Templates (2026)
A blank page kills your announcement. Free press release templates for 2026, the structure editors expect, and what to change before you send.
Read →9 Best Free Press Release Distribution Sites (2026)
Free press release distribution sites can help you or bury you. The sites worth using in 2026, what they actually do, and where they quietly fail.
Read →7 Best HARO Alternatives in 2026 (Ranked)
HARO changed and your quotes dried up. The best HARO alternatives in 2026 that still get you into real stories, ranked by reply rate.
Read →7 Best Press Release Distribution Services (2026)
Most press release distribution services waste your budget on dead links. The best press release distribution services in 2026, ranked by live pickups.
Read →HARO vs Connectively: What to Use in 2026 (Both Gone)
HARO and Connectively are both dead. If you are still chasing them for press, you are wasting time. Here are the tools that replaced them in 2026.
Read →Media Advisory vs Press Release: 4 Rules to Get It Right
Send a press release when you needed a media advisory and reporters ignore you. Media advisory vs press release: 4 rules so your news lands.
Read →Publicist vs PR Agency: 5 Signs You Need Each
Hiring the wrong one burns six figures a year. Publicist vs PR agency is not about size. Here are 5 signs pointing you to each.
Read →Press Release vs News Article: 5 Differences That Matter
Reporters smell a press release in one line. Press release vs news article, the 5 differences that decide if your story gets picked up.
Read →Digital PR vs Traditional PR: 6 Differences That Matter
Most founders think digital PR killed traditional PR. It didn't. Here are 6 differences between digital and traditional PR your budget hinges on.
Read →EIN Presswire vs PR Newswire: 5 Facts Before You Pay
One wire costs a fraction of the other, and that gap is the whole story. EIN Presswire vs PR Newswire: 5 facts to check before you pay.
Read →PR Newswire vs Business Wire: 7 Costs They Hide
Your wire invoice runs bigger than the sticker price. PR Newswire vs Business Wire comes down to 7 hidden costs. Here is what you actually pay.
Read →PR vs Marketing: 5 Line Items Founders Always Confuse
You are paying for PR and calling it marketing, or the reverse. Here are the 5 line items in the PR vs marketing split founders always confuse.
Read →Press Release vs Blog Post: Which Wins in 2026?
You are about to publish the wrong one. A press release and a blog post do opposite jobs. Here is which to write in 2026, and exactly when.
Read →What Is a Dateline in a Press Release? (The Rules)
Get the dateline in a press release wrong and it looks amateur. Here is what it is and the exact format your release needs to look real.
Read →Exclusive vs Embargo (Which One to Offer, and When)
Offer the wrong one and you burn the reporter for good. Exclusive vs embargo, explained, so you know which to give and exactly when.
Read →What Is B-Roll? (And Why Your Story Needs It)
TV producers kill stories with no footage to show. Here is what b-roll is and how your brand hands reporters the visuals they need to run it.
Read →What Is a Byline Article? (Bylines vs Ghostwriting)
A byline article puts your name on expert advice in a real publication. Most founders waste the platform. Here is how to make your byline actually pay.
Read →What Is Earned Media? (And Why It Beats Ads)
You can buy an ad. You cannot buy a reporter's trust. Earned media is coverage nobody paid for, and here is why it beats the ads sitting next to it.
Read →What Is a Media Advisory? (5 Things It Must Include)
Most media advisories read like press releases, so reporters ignore them. Here is what your advisory must include to make a newsroom show up.
Read →What Is Media Monitoring? (7 Things It Tracks)
Your brand is being discussed right now where you cannot see it. Media monitoring is how you catch every mention before it costs you money.
Read →What Is a Newswire? (And Whether It Still Works in 2026)
Blast a release over a newswire and reporters may never see it. Here is what a newswire actually does, and whether your money should go there at all.
Read →What Is an Op-Ed? (5 Rules Editors Wish You Knew)
Most op-ed pitches die in seconds because founders argue the wrong thing. Here are 5 rules editors wish you knew before you send your next op-ed.
Read →What Is Owned Media? (The Channels You Actually Control)
Rent your audience on someone else's platform and you can lose it overnight. Owned media is what you keep. Here is how to build channels you control.
Read →What Is a Pitch Angle? (Why Most Pitches Die)
Reporters delete most pitches because they have no angle. Here is what a pitch angle is and how your next one earns a reply, not silence.
Read →What Is Share of Voice? (The Metric CMOs Watch)
Your competitors own more of the conversation than you think. Share of voice is the number that proves it, plus the math to grow yours.
Read →What Is a Boilerplate? (The Paragraph Editors Skip)
Your boilerplate is the paragraph editors skim past, and it shows. Most say nothing in 80 words. Here is how to write one a reporter actually keeps.
Read →What Is an EPK? (And Who Still Needs One in 2026)
An EPK is a press kit built for media, not fans. Confuse the two and you lose coverage. Here is what your EPK needs, and whether you need one.
Read →What Is a Media Embargo? (And How to Use It Right)
Break an embargo and you burn the reporter for good. A media embargo trades timing for coverage. Here is how you set one that actually holds.
Read →What Is a Media List? (Build One in 4 Tiers)
A 500-name media list performs worse than a 30-name one. Reporters can tell when you blast. Here is how to build a tiered list that actually lands.
Read →What Is a Media Pitch? (The 3-Sentence Version)
Long pitches get deleted unread. A media pitch has three seconds to land. Here is the 3-sentence version your story actually needs to get read.
Read →What Is Newsjacking? (5 Rules Before You Try It)
Newsjacking wins huge coverage or blows up in your face. The gap is timing and taste. Here are 5 rules before you jack your first breaking story.
Read →What Is a Press Kit? (The 6 Assets That Belong Inside)
Most press kits are bloated folders no reporter opens. Yours needs six assets, not fifty. Here is what belongs inside your kit, and what to cut.
Read →What Is a Press Release? (7 Parts Editors Read)
Most press releases die in the inbox. A press release only works if it is built right. Here are the 7 parts your announcement actually needs.
Read →Rebrand Announcement (Press Release Template, 5 Parts)
A rebrand press release template most companies fill out wrong. The 5-part structure that explains your change without spooking your customers.
Read →Mobile App Press Coverage: 6 Pitches That Get Replies
Tech reporters ignore most app launches. You earn mobile app press coverage with the 6 pitch angles editors actually open and answer.
Read →Build Media Relationships From Zero (7 Reporter Moves)
Most founders build media relationships the week they need coverage. Too late. The 7 moves that put your name in a reporter's inbox first.
Read →Research Study Press Release: A 6-Part Template
Most survey findings die in an inbox. A research study press release, built in 6 parts, is what makes a reporter cover your data instead of ignoring it.
Read →How to Get on the News (7 Ways Producers Say Yes)
Local TV producers book segments days ahead. Here is how to get on the news with a story your city's assignment desk actually wants.
Read →Media Pitch vs Press Release: Which Wins in 2026?
Send the wrong one and your story dies in the inbox. Media pitch vs press release, decoded, with the rule your outreach should follow.
Read →How to Write a Media Alert (6 Parts Editors Need)
A media alert is not a press release, and confusing the two empties your event. How to write a media alert that fills the room, in 6 parts.
Read →SaaS Integration Press Release: 5 Parts Editors Read
Most SaaS integration press releases read like changelogs. Write your announcement to get picked up, with the 5 parts tech editors read.
Read →Seasonal Press Release: 6 Moves That Land Coverage
Most seasonal press releases land too late to run. Time your send right and get covered, with the 6 moves your campaign needs.
Read →Rebrand Press Coverage: 7 Angles Editors Run
Most rebrands get zero press because the news peg is missing. Here are the 7 angles that earn rebrand press coverage your competitors skip.
Read →How to Get Press for a Small Business in 2026
Big agencies ignore small budgets. Here's how to get press for a small business in 2026 on your own, with 6 moves that still work.
Read →New CTO Press Release (5-Part Template That Runs)
A new CTO hire is only news if you frame it right. The 5-part new CTO press release template that gets picked up, not deleted.
Read →How to Write a CMO Press Release (7 Rules Editors Read)
Most CMO press releases die reading like internal memos. The 7 rules to write your CMO press release so a journalist actually runs it.
Read →How to Write a Press Release for a Startup (7 Parts)
Most startup press releases get ignored. Here's how to write a press release for a startup that makes your launch impossible to skip.
Read →How to Pitch a Trend Story to Journalists (5 Ways)
Reporters ignore most trend pitches. Here's how to pitch a trend story to journalists so your angle runs, with 5 moves that land.
Read →How to Get Press Without News (7 Angles)
No launch, no funding, no news? You can still get press. Here are the 7 angles that get you covered when you have nothing to announce.
Read →Repurpose a Press Release Into 10 Content Pieces
Your press release does one job and then dies in an archive. Here is how to repurpose a press release into 10 assets that keep working for weeks.
Read →How to Write a DEI Press Release (5 That Land)
A vague DEI press release reads as PR spin and invites backlash. Write a DEI press release that holds up: the 5 rules your announcement needs.
Read →Hiring Announcement Press Release: 5 That Get Read
Most hiring announcements read like HR filler nobody opens. Turn your hiring announcement press release into a signal: the 5 angles that work.
Read →Hospitality Press Release: 5 That Editors Open
Hotel news reads like a brochure and editors delete it. Turn your hospitality press release into a story: the 5 angles that get covered.
Read →DIY PR for Startups: 8 Plays With No Budget
No budget, no agency, no problem. These 8 DIY PR plays for startups win coverage before you can afford to pay for it.
Read →How to Write a Series A Press Release (5 Rules)
Your Series A press release is a recruiting and sales asset, not a trophy. The 5 rules that turn a funding announcement into pipeline for you.
Read →Personal Brand Press Coverage (The 4-Rung Ladder)
Reporters do not cover you because you exist. Earn personal brand press coverage with the 4-rung ladder that takes you from unknown to quoted, inside.
Read →Energy Sector Press Release: 7 Rules Editors Respect
Energy reporters delete generic pitches fast. Here are the 7 rules that get your energy sector press release actually read.
Read →Company Expansion Press Release (5-Part Template)
Your expansion news reads like a memo editors ignore. Write a company expansion press release reporters actually run, with the 5-part template inside.
Read →Patent Announcement Press Release (7-Part Template)
A granted patent is news only if you frame it right. The 7-part patent announcement press release template that earns you pickup.
Read →How to Get on Morning Shows (7 Bookable Segment Ideas)
Morning show bookers decide in seconds. The 7 segment ideas that get you on morning shows, plus the booking email that earns a reply.
Read →Press Release vs Media Advisory (When to Use Each)
Send the wrong one and editors ignore you. Press release vs media advisory, when each works, and the template your story needs.
Read →How to Do PR on a Zero Dollar Budget (9 Moves)
No budget is not why your story stays invisible. Here is how to do PR on a zero budget and earn coverage you cannot buy anyway.
Read →How to Get on a Panel Show or Roundtable (5 Rules)
Panel bookers fill seats weeks ahead. The 5 rules to get on a panel show before your competitor does, and who to email first.
Read →How to Pitch a Data Story to Reporters (6 Rules)
Reporters get pitched fake-sounding stats all day. Here is how to pitch a data story reporters trust, and how to make your number the headline.
Read →How to Write a CSR Press Release (5 Rules That Land)
Reporters smell a self-congratulating CSR press release instantly. Here is how to write one your local and trade press will actually run.
Read →How to Pitch Trade Publications (The Beat-Fit Test)
Trade editors spot a generic pitch in seconds. Here is how to pitch trade publications your buyers read, with the beat-fit test inside.
Read →Press Release Distribution Costs: Full 2026 Breakdown
You can spend $100 or $8,000 on the same press release. Here is the real press release distribution cost breakdown, tier by tier, in 2026.
Read →Press Release Quotes Journalists Actually Use (6 Rules)
Most press release quotes get cut before a reporter finishes reading. Here are the 6 rules that get your quote quoted, with examples you can copy.
Read →Financial Advisor Press Coverage (5 Reporter Hooks)
Reporters need expert sources on deadline. That is your opening. Earn financial advisor press coverage with the 5 hooks that get callbacks.
Read →Press Release for CEO Appointment (Template + 5 Parts)
Most CEO appointment press releases read like a memo nobody asked for. Here is the template and 5 parts that get your news picked up.
Read →Supply Chain Press Release (6 Angles Editors Run)
A supply chain story sounds dull only if you tell it badly. Write a supply chain press release with the 6 angles trade editors actually run.
Read →SaaS Press Coverage: 7 Angles Tech Reporters Actually Cover
Most SaaS founders pitch features no reporter cares about. Here is how your startup earns saas press coverage, with 7 angles that land.
Read →Construction Press Release (7 Story Angles That Land)
Your new project is news. Most construction firms bury it in jargon. Here are 7 construction press release angles editors actually run.
Read →Coach Press Coverage (Without a Single Famous Client)
Coaches think they need a famous roster to get press. You do not. Here is how to earn coach press coverage with the story you already have.
Read →Fashion Brand Press Coverage: 5 Pitches Editors Open in 2026
Fashion editors delete most brand pitches in seconds. Here is how your label earns fashion brand press coverage, plus 5 pitches that land.
Read →How to Write an Embargo Press Release (5 Rules)
Break an embargo and you burn the reporter for good. Here are the 5 rules that keep your embargo press release trusted and actually covered.
Read →Software Launch Press Release (A 7-Part Template)
Most software launch press releases read like changelogs and get ignored. Here is the 7-part template your launch needs to actually get picked up.
Read →Education Press Release Writing (7 Rules Editors Want)
Most education press releases read like newsletters and die in the inbox. Here are the 7 rules that get your school story actual coverage.
Read →How to Pitch Health Reporters (6 Pitches That Land)
Health reporters delete pitches that smell like marketing in seconds. Here are the 6 pitches that land, and what to put in your very first line.
Read →How to Pitch Niche Publications (5 That Say Yes)
Big magazines bury you. Niche publications put you on page one. Here is how to pitch niche publications, and the 5 angles that earn a yes.
Read →How to Write a Sustainability Press Release (5 Rules)
Most sustainability press releases read like greenwashing and get deleted. Here are the 5 rules that get your release covered, not ignored by reporters.
Read →How to Write a Report Launch Press Release (7-Part Plan)
Your report took months, and a weak release buries it on day one. Here is how to write a report launch press release with a 7-part plan that lands.
Read →How to Get Press Coverage for a Law Firm (7 Angles)
Most law firms are invisible to reporters. Here is how to earn law firm press coverage your rivals miss, with 7 angles editors run.
Read →How to Get on Radio Shows: 5 Pitches That Book
Producers book guests in minutes, not days. Here are the 5 pitch angles that get you on radio shows fast, plus the segment idea you should send first.
Read →How to Measure Press Release ROI (5 Metrics That Matter)
Spray and pray is not a strategy. Here is how to measure press release ROI your CFO respects, with the 5 metrics that connect to revenue.
Read →How to Get on Local TV News (5 Stories Producers Book)
Local TV producers book segments in minutes, not meetings. Here are the 5 kinds of stories that get you on local TV news this week.
Read →How to Localize a Press Release (5 Regional Wins)
A national release dropped in a local inbox gets deleted. Here is how to localize a press release so regional editors in your market run it.
Read →Healthcare Press Release: 6 Rules That Clear Legal
One unverified claim can turn your healthcare press release into a legal problem. Here are the 6 rules that keep your announcement clean.
Read →Cybersecurity Press Release Writing (5 Rules for 2026)
Most cybersecurity press releases read like threat reports nobody finishes. Here are 5 rules to get your breach or launch news actually covered.
Read →Webinar Press Release: 5 Sections That Get Coverage
Your webinar press release lands in 200 inboxes and vanishes. Here's exactly how to structure it so journalists actually cover your virtual event.
Read →How to Get Local Press Coverage With No Budget (5 Plays)
Local reporters are drowning and your competitor is the easy quote. Here is how to get local press coverage without spending a dollar.
Read →How to Add Multimedia to a Press Release (2026)
Skipping visuals costs your press release real reach. Build your asset stack so your multimedia press release earns more pickups and journalist clicks.
Read →Minority-Owned Business Press: 6 Doors Most Founders Miss
Certification alone never earned anyone coverage. The 6 channels built for minority owned business press, and what your pitch needs to clear each one.
Read →NFT Press Coverage: 5 Pitches That Still Land in 2026
Journalists deleted the NFT hype cycle from their inboxes. Your project needs proof, not promises. The 5 angles that still earn NFT press coverage.
Read →Consulting Firm Press Coverage: 5 Plays That Land
Your competitors get quoted. You don't. The 5 plays that turn consulting firm press coverage from a wish into a repeatable pipeline asset.
Read →Biotech Press Release Writing (5 Rules for Claims)
One overstated line in a biotech press release can trigger regulators. Here are the 5 rules that keep your announcement credible and clean.
Read →Technology Launch Press Release (That Gets Covered)
Most tech launches read like spec sheets and die in the inbox. The technology launch press release structure that earns your product coverage.
Read →Get Press Coverage for a Charity (5 Story Angles)
Reporters want charity stories, but not the one you keep pitching. How to earn charity press coverage with the 5 angles newsrooms actually run.
Read →Board Appointment Press Release (Template + Example)
Your board appointment is news, if you write it right. The board appointment press release structure reporters pick up, with an example.
Read →How to Pitch Tech Reporters in 2026 (5 That Get Opened)
Tech reporters get hundreds of pitches a week and open almost none. Here is how to pitch tech reporters so your email is one they actually read.
Read →Acquisition Announcement Press Release (5-Part Template)
Getting acquired is the easiest press you will ever earn, and most companies fumble it. The acquisition announcement press release template that lands.
Read →How to Get Beauty Brand Press (7 Editor Plays)
Beauty editors get pitched hundreds of products a week. Here are the 7 plays that get your beauty brand press that actually drives sales.
Read →Company Anniversary Press Release (5 Angles That Land)
A company anniversary press release usually bores editors. Pick the right angle and your milestone becomes news, here are 5 that get picked up.
Read →How to Write a Sports Press Release (7-Part Template)
Most sports press releases get spiked in seconds. Here is the 7-part template that gets your team, signing, or game result actually covered.
Read →Book Launch Press Coverage: 7 Pitches Editors Open in 2026
Most authors blast 200 generic pitches and get nothing. The 7 patterns that earned book launch press coverage your local editor will recognize.
Read →Pitch Editors at Glossy Magazines (11-Second Filter)
To pitch editors at glossy magazines, you have 11 seconds. Five patterns survive their filter, and your last pitch probably failed two of them.
Read →Press Release Timing Science (4 Windows That Win)
When you send your press release decides whether it lands. Your 9 AM Friday drop is hitting a dead inbox. The 4 windows that win in 2026.
Read →How to Write a Joint Venture Press Release (Template)
Two companies, one announcement, endless approval loops. Your joint venture press release template, with the 5 sections both sides sign.
Read →B2B Press Release Strategy (7 Plays for 2026)
Most B2B press releases read like internal memos nobody outside will run. The 7 plays that earn your brand real pickup are below.
Read →How to Get Press Coverage for a Nonprofit (7 Tactics)
Your nonprofit does real work and nobody covers it. Here are 7 tactics to get nonprofit press coverage, even with no budget and no PR team.
Read →Scholarship Press Release: 5 Hooks That Get Local Press
Most scholarship press releases drown in the inbox. Use these 5 hooks to land your scholarship press release on the local news front page.
Read →Ecommerce Press Release Strategy (5 Plays for 2026)
Most ecommerce press releases die in trade press inboxes. The 5 plays that earn your brand coverage in Modern Retail, Retail Dive, and Glossy.
Read →Get International Press Coverage (7 Moves Beyond Wires)
Most US brands assume wire syndication is enough. Get international press coverage with these 7 moves your competitors haven't tried.
Read →How to Get Food Brand Press (4 Angles That Get Picked Up)
Most food brand pitches die because they treat new flavors as news. The 4 angles that get your food brand picked up by editors who actually buy.
Read →Conference Press Release: Why You Should Send 3, Not 1
One conference press release is a missed opportunity. Your event deserves three. Here is the timing arc that gets each one actually covered.
Read →Wedding Business Press: 7 Pitches Bridal Editors Open
Most wedding business pitches die in a Brides-magazine spam folder. The 7 pitch patterns that get your studio onto bridal editorial calendars.
Read →How to Create a Media List From Scratch (7 Steps)
A bad media list kills your pitch before an editor reads it. Create a media list that lands coverage, with the 7-step build inside.
Read →Data Breach Press Release: The 2026 Notification Playbook
Your data breach press release runs to a 72-hour clock. The exact structure, the 5 disclosure rules, and the language that holds up against regulators.
Read →Donation Press Release: 4 Hooks That Get Coverage in 2026
Most donation press releases read like tax receipts. The 4 hooks that turn your charitable gift into the local news story your community actually reads.
Read →How to Get Quoted in the Press (8 Plays for 2026)
Most pitches die because they offer a story. Reporters need sources. Your 8-play playbook to get quoted in the press this quarter.
Read →Media Training for Founders: 9 On-Camera Rules
One bad interview clip can follow your company for years. The media training for founders playbook: 9 rules for what to say on camera.
Read →Is the Press Release Dead? 3 Data Points Say No
Is the press release dead? The data says no. See where it still earns your brand coverage in 2026, and the 3 signals that prove your pitch works.
Read →How to Get Media Coverage for Your Event (7 Plays)
Most events get ignored by reporters. Your 7-play system for event media coverage, from the pitch list to the day-of press plan.
Read →How to Work With a PR Agency (Without Wasting $120K)
Most PR agency retainers burn 60% of the spend in months 1-3. Your operating playbook to work with a PR agency that actually produces coverage.
Read →How to Create a Newsworthy Angle (5 Patterns Editors Open)
Editors kill 95% of pitches because the angle is missing. The 5 patterns to create a newsworthy angle your editor will actually assign.
Read →Press Coverage in a Recession (5 Plays That Land)
When budgets shrink, your competitors go quiet. That is when press coverage in a recession is cheapest to win. The 5 plays are below.
Read →Pharma Press Release Writing (The FDA-Safe Playbook)
One unapproved claim turns a pharma press release into an FDA problem. The playbook that keeps your announcement compliant and quotable.
Read →Build a PR Strategy From Scratch (The 90-Day Plan)
Most founders treat PR as random pitches. The 90-day plan to build your PR strategy with measurable wins, not press release prayers.
Read →Executive Hire Press Release (The 6 Lines That Travel)
Most executive hire press releases get one screenshot and die. The 6 lines that get your new SVP into Reuters and trade press.
Read →How to Announce a New Service Launch (7 Press Release Plays)
Most new service announcements die in editor inboxes. The 7 press release plays that earn coverage for your service launch in regional and trade press.
Read →Press Release for an Industry Report (7 Hooks Editors Read)
Most industry report press release drafts die in the inbox. Here are the 7 hooks your launch should lead with, plus what gets cut.
Read →Medical Practice Press Release: 6 Stories Reporters Cover
Most medical practice press releases get spam-filtered. The 6 story angles your local health reporter actually picks up.
Read →How to Get Restaurant Press Coverage (7 Hooks That Land)
Most restaurant pitches die at the subject line. The 7 hooks that earn your restaurant real press coverage from the critics you want to win.
Read →How to Get Press for a Tech Startup (5 Real Patterns)
TechCrunch editors delete most startup pitches in 8 seconds. The 5 patterns that survive, and the angle reporters actually open.
Read →5 Fintech Press Release Hooks Editors Actually Read
Most fintech press releases die in 8 seconds because they lead with a feature. The 5 hooks that get your fintech press release opened, not deleted.
Read →How to Pitch Your Founder Story (7 Hooks Editors Open)
Most founder stories read like LinkedIn posts editors delete in 8 seconds. The 7 hooks that survive a real news desk, with what to send first.
Read →AI Company Press Release: 5 Patterns That Get Picked Up
Most AI company press releases get killed by tech reporters in 12 seconds. The 5 patterns that survive, and what your founder should send.
Read →Crisis Communication Press Release (The 4-Hour Window)
Most companies stall their first crisis statement past the point it matters. The window is 4 hours, not 24. Here is what goes in it.
Read →How to Pitch During a News Cycle (Reporter-Tested)
Reporters chasing breaking news answer 6% of pitches. The 4 hooks that crack a closed inbox and the 3 that get you blocked.
Read →Music Release Press Release: 5 Plays That Get Coverage
Most music release press releases die at the editor's inbox. The 5 patterns that get your single past Pitchfork and into your fans' feeds.
Read →How to Respond to Negative Press (The First 24 Hours)
Your worst headline drops Tuesday morning. The 24-hour triage that decides whether the story dies in news or grows into a brand crisis.
Read →Medical Device Press Release: 5 Hooks Trade Editors Open
Trade editors delete 90% of medical device press releases unread. The 5 hooks that get yours opened, quoted, and converted into coverage.
Read →How to Write a Product Recall Press Release (Template)
Done right, a recall release contains damage. Done wrong it kills your brand. The structure that holds under regulatory and reputational pressure.
Read →How to Get Press for a Dental Practice (5 Pitches)
Local press drives more new-patient consults than digital ads. The 5 pitch angles editors run for your dental practice, plus the ones to skip.
Read →How to Get Press for a Product Launch (5-Phase Plan)
Most product launches get one TechCrunch post and die. The 5-phase plan that earns sustained press for your launch, from pre to post embargo.
Read →Lawsuit Press Release: The 5-Decision Framework
Most lawsuit press releases backfire. Your legal team blocks them. The 5 decisions that get the right release out fast.
Read →Financial Results Press Release: The 7-Block Pattern
Your financial results press release dies in skimming. The 7-block structure investors and reporters actually finish reading.
Read →How to Announce an Influencer Partnership (PR Template)
Most influencer partnership announcements get ignored as sponsored content. The press release template that gets your partnership picked up as news.
Read →How to Write a Nonprofit Press Release (3 Templates)
Most nonprofit press releases sound like grant apps. The 3 templates journalists cover for your launches, milestones, and crisis moments.
Read →Getting Press for a Crypto Project in 2026 (Post-FTX)
Crypto press got harder after FTX. Where coverage still happens in 2026, how to pitch survivors of the bear market, and what your project sends.
Read →How to Turn Awards Into Press (5 Pitches That Earn It)
Most awards generate one tweet and die. The 5 pitch angles, timing tricks, and reporter habits that turn your award into real press coverage.
Read →How to Pitch Podcast Hosts (5 Templates That Get Booked)
Most podcast pitches read like marketing emails and get ignored. The 5 templates that book your guest slots on shows worth being on, with hooks.
Read →Press Release Strategy for Retail Brands (5 Hooks)
Retail releases die in trade press inboxes by 11am Tuesday. The 5 hooks that earn coverage for your store openings, launches, and partnerships.
Read →How to Build a Press Room (5 Sections Journalists Use)
Press rooms cut friction between reporters and your story. The 5 sections journalists actually use, plus the structure that turns visits into coverage.
Read →How to Get Press for Your Podcast (5 Pitches That Land)
Most podcasts launch and die without a single press hit. The 5 pitches that earn coverage from journalists, blogs, and trade media for your show.
Read →How to Get Press in a Crowded Market (5 Plays That Cut)
Every competitor pitches the same story and journalists tune out. The 5 plays that earn your brand coverage in saturated markets, without scandal.
Read →How to Pitch Business Journalists (5 Patterns That Land)
WSJ, Bloomberg, and Forbes reporters delete most pitches in seconds. The 5 patterns that get past their filters and earn your brand a real beat read.
Read →Product Recall Communication (Crisis Sequence That Holds)
Recall comms can save or kill your brand. The press release structure, the crisis sequence, and the trust moves that protect your customers and stock.
Read →What Journalists Want From PR (7 Habits That Get You Read)
PR pros guess what journalists want. Reporters spell it out. The 7 habits that get your pitches opened and the ones that get your email blocked.
Read →How to Write a Same-Day Press Release (60-Min Template)
News breaks and your release has to ship in an hour. The 60-minute template, the quotes that save time, and the distribution shortcut that works.
Read →Press Release for a Partnership Announcement (Template)
Most partnership announcements get one wire pickup. The template that earns real coverage, ranks for your joint terms, and gets cited by AI.
Read →How to Write a Product Update Press Release (in 2026)
Most product update releases get deleted as marketing junk. The framework, angles, and templates that get your update covered as actual news.
Read →Press Releases for Travel Brands (Hooks That Earn Coverage)
Travel media runs on access, timing, and the right angles. The 5 hooks that earn coverage, fill rooms, and build the relationships your brand needs.
Read →Press Release Strategy for Wellness Brands (FTC-Safe)
Wellness brands get sued for the same claims that earn press. The angles editors cover that keep your brand off the FTC radar in 2026.
Read →How to Pitch Finance Reporters (5 Patterns Bloomberg Reads)
Bloomberg, WSJ, and Reuters reporters delete most pitches in seconds. The 5 patterns they read, the timing window, and your inbox mistakes.
Read →How to Get Press for a Fitness Brand (in 2026)
Fitness press is harder in 2026 than 2019. The pitches that earn editors, the consumer health crossovers, and the newsletters worth your time.
Read →Press Releases for Gaming Studios (What Editors Cover)
Gaming press releases get deleted by tired editors at 9pm. The hooks that get your studio covered, by genre, with the templates you need.
Read →How to Write a Press Release for a New Location in 2026
New location announcements are the most underused PR play. How to turn your ribbon-cutting into regional coverage and local SEO lift in 2026.
Read →Government Contract Press Release Template (Board-Approved Wins)
Board-approved a government contract? Here's the press release template that earns coverage, with examples for federal, state, and local wins. Distribution plan included.
Read →Earned Media vs Paid Media: The Real Difference
A clear breakdown of earned media vs paid media, including when to use each, how they affect credibility, and how to build a strategy that combines both.
Read →Press Release Writing for EdTech Companies
EdTech press releases need to speak to educators, parents, and investors at the same time. Here is how to write one that gets picked up.
Read →How to Pitch Lifestyle Editors and Get Featured
Learn the exact process for pitching lifestyle editors at top publications, from finding the right contact to crafting emails that get responses.
Read →How to Announce an AI Feature Launch
How to write and distribute a press release for an AI feature launch that gets covered by tech media and doesn't sound like every other AI announcement.
Read →How to Write a Food Recall Press Release
A step-by-step guide to writing a food recall press release that meets FDA and USDA expectations, protects consumers, and limits brand damage when minutes matter.
Read →The Worst Press Release Clichés (And What to Write Instead)
Every press release inbox is full of the same tired phrases. Thrilled to announce. Industry-leading. Best-in-class.
Read →How to Announce a Company Milestone the Right Way
Revenue milestones, user counts, and funding rounds deserve more than a LinkedIn post.
Read →Press Release Writing for Sports Teams
How professional, college, and youth sports organizations write press releases that earn coverage from beat writers, broadcast partners, and the new wave.
Read →Press Release Writing for Automotive Companies
How automotive OEMs, suppliers, dealer groups, and aftermarket brands earn meaningful press coverage in trade and consumer media in a category that floods the wire daily.
Read →Press Release Strategy for LegalTech
How LegalTech founders, marketing teams, and PR firms write releases that actually break into ABA Journal, Above the Law, Legaltech News, and the trade press.
Read →11 HARO Alternatives Ranked (Connectively, Qwoted + 9 More)
HARO shut down. Connectively split the market. 11 platforms ranked on response rate, reporter quality, and how fast they get you quoted in 2026. No fluff.
Read →Pitching Journalists via LinkedIn: What Works Now
Email inboxes are flooded. Some publicists are moving pitches to LinkedIn DMs, where open rates are higher and responses come faster.
Read →Press Releases for Healthcare Innovation
How healthcare innovators, medtech firms, and digital health companies can write press releases that earn coverage in trade press, mainstream media.
Read →How to Write a Press Release for an IPO
A practical guide to IPO press release strategy: regulatory constraints, the announcement cadence, what to say (and not say), and how to win coverage.
Read →Press Release Writing for Manufacturing Companies
How manufacturers, industrial firms, and supply chain operators can write press releases that earn coverage in trade press and business media.
Read →Press Release Video: Should You Make One?
Video press releases are everywhere now, but most of them waste money. Here is when a press release video makes sense, what format works, and whether AI.
Read →How to Write an Op-Ed That Gets Published
A practical walkthrough of how to pitch and write op-eds for major publications, with structure templates, tone notes, and what op-ed editors actually want.
Read →Press Release A/B Testing: What Actually Works
Most companies send one press release and hope for the best. Smart teams test headlines, distribution channels, and timing to find what converts.
Read →Press Release Strategy for Insurance Companies
How insurance carriers, MGAs, and insurtech firms can write press releases that land coverage in trade press and major business outlets, with regulatory.
Read →How to Pitch a Feature Story Instead of a News Hit
Most pitches chase breaking news angles that expire in hours. Feature pitches land longer stories with more SEO value and shelf life.
Read →Press Releases for Climate Tech Companies
How climate tech founders and PR leads can write press releases that earn coverage in trade press, mainstream business media, and the climate-focused outlets.
Read →How to Write an ESG Press Release
What to include and what to avoid when announcing ESG commitments, results, and reports, with the credibility tests that decide whether the release lands or backfires.
Read →Press Release Writing for PropTech Companies
How to write press releases that get coverage in PropTech, real estate, and finance media, with specific tactics for funding, product launches, and partnerships.
Read →How to Write a Company Boilerplate That Doesn't Suck
Most company boilerplates are forgettable jargon. Learn how to write one that journalists will read and quote.
Read →How to Write a Press Release for a Clinical Trial
What to include and what to avoid when announcing clinical trial enrollment, results, or milestones, with regulatory context and a usable structure.
Read →How to Write a Press Release for a Franchise
A practical guide to writing press releases for franchise businesses, whether you are corporate, a master franchisee, or a single-unit owner.
Read →Press Release Wire Services Compared: PR Newswire, BusinessWire + 8
Honest 2026 comparison of every major press release wire: PR Newswire, BusinessWire, GlobeNewswire, Cision, EIN, and 5 more.
Read →How Much Does a Press Release Actually Cost in 2026
Real pricing breakdown for press release writing and distribution, from DIY to full-service agencies.
Read →Newsjacking for Startups: The Ethical Version
Newsjacking lets startups insert themselves into breaking stories. Here is how to do it without being sleazy, with real examples and a step-by-step process.
Read →Press Release Analytics: What to Actually Measure
Most press release metrics are vanity numbers. Here are the metrics that matter, how to track them, and what they tell you about your PR strategy.
Read →Press Release Writing Mistakes (From an Editor's Inbox)
Editors delete most press releases within seconds. Here are the mistakes that get your release killed, straight from people who read hundreds of them every week.
Read →How to Build a Media List From Scratch
A media list is the foundation of every PR campaign. Here is how to build one without expensive tools, using free databases, social media, and manual research.
Read →How to Build Long-Term Relationships With Journalists
One-off pitches get ignored. Ongoing relationships get coverage. Here is how to build real connections with reporters who cover your industry.
Read →How to Pitch Tier-One Outlets as an Unknown Brand
You do not need a PR agency or a famous name to land coverage in major publications. Here is the process for pitching tier-one outlets cold and getting responses.
Read →Press Release Template for a Restaurant Opening
Get journalists and food bloggers to cover your restaurant opening. Copy-paste press release template with examples, timing tips, and photography requirements.
Read →How to Create a Press Kit That Journalists Use
Build a press kit journalists actually download. Learn what to include, where to host it, and the mistakes to avoid.
Read →Press Release Template for a Charity Event
Copy-paste charity event press release template with structure, templates, and strategy for reaching journalists and local media.
Read →Press Release Templates for Real Estate Agents
Four templated press releases real estate agents use to land local media coverage, boost SEO, and stay top-of-mind with their sphere.
Read →B2B Press Release Strategy That Still Works
How to write B2B press releases that rank for press release SEO, reach trade journalists, and generate qualified leads in 2026.
Read →Press Release Template for Winning an Award
When to announce an award with a press release, how to structure it, and a copy-paste template with distribution strategy.
Read →Rebrand Press Release Template (2026): 7 Sections
Rebranding your company? Copy this 7-section template — new identity, what's changing, and the Knowledge Panel fix most teams skip.
Read →How to Follow Up on a Press Release (Without Being Annoying)
Pitching journalists? 80% follow up wrong. The timing, scripts, and channels that work. Plus the moves that get you blocked.
Read →How Much Should a Small Business Spend on PR
Calculate the right PR budget for your small business. See benchmarks by company size, compare DIY vs agency costs, and understand ROI on press release writing services.
Read →Press Release Template for a New App Launch
Get your app launch media coverage. Copy-paste template with real examples, timing strategy, and what journalists actually want from app PRs.
Read →M&A Press Release Template: 9 Required Sections (2026)
Announcing your M&A? Copy this 9-section template — deal terms, legal safeguards, leadership changes — and your release ships in under an hour.
Read →Best Time to Send a Press Release (Tuesday, 10am ET)
Most releases die because they hit inboxes at 4pm Friday. Tuesday 10am ET wins. The data on when journalists actually open your pitch.
Read →Press Release Template for a SaaS Product Launch
Get a copy-paste SaaS press release template with structure, examples, and distribution tips for reaching tech journalists at launch.
Read →Press Release Subject Lines That Don't Get Deleted
The subject line is your only real pitch. Master the formulas journalists respond to—and the triggers that send releases straight to trash.
Read →How to Write a New Hire Press Release
Learn to craft compelling new hire announcements that appeal to journalists and drive coverage. Includes templates and distribution strategy.
Read →Press Release for a Book Launch (Template Included)
Learn how to write an effective book launch press release with our step-by-step guide and copyable template.
Read →Nonprofit Press Release: Template + Free Distribution (2026)
Free nonprofit press release template plus the 12 outlets that publish nonprofit news for free. Distribute on near-zero budget and still earn local media coverage.
Read →Is the Press Release Dead in 2026? 7 Reasons It's Not
Pundits keep declaring press releases dead. The data disagrees. Here are 7 ways press releases still earn coverage, move SEO, and feed AI answers in 2026.
Read →How to Write a Press Release Headline That Gets Clicked
The headline is the only sentence most journalists read. Here's how to write one that earns clicks instead of deletes.
Read →Press Release Do's and Don'ts From 200 Campaigns
Learn what works in press releases from 200 real campaigns. Real dos and don'ts that boost journalist pickup and media coverage.
Read →Press Release Mistakes That Kill Coverage
The most common press release mistakes and why they prevent reporters from covering your news. Each mistake includes the fix.
Read →How to Pitch a Reporter Cold (Without Getting Blocked)
The rules for cold pitching reporters who don't know you: what to research, how to write the email, and the follow-up cadence that doesn't burn bridges.
Read →Press Release Headlines That Get Opened
How to write press release headlines that reporters actually click: the formula, the patterns that work, and the mistakes that kill open rates.
Read →The Best Press Release Distribution Services Compared
An honest comparison of every major press release distribution service in 2026: pricing, reach, quality, and what you actually get for the money.
Read →How to Get a Press Release Into Google News
What Google News actually indexes, why most press releases don't appear there, and the steps that get your release into the news feed.
Read →PR for Crypto Startups (What Still Works in 2026)
The crypto PR landscape after the hype cycles: what reporters still cover, which outlets matter, and how to earn coverage without the pay-to-play trap.
Read →Funding Round Press Release Template: 8 Sections (2026)
Announcing your Series A, seed, or bridge round? Copy this 8-section template — deal terms, investor quotes, and the angles reporters cover.
Read →The Product Launch Press Release Template
A ready-to-use template for product launch press releases, with every section explained and common mistakes flagged.
Read →PR Strategy for Startups in 2026 (Cheap and Effective)
A realistic PR playbook for startups without a big budget: what to pitch, who to pitch, and how to get coverage that actually moves the needle.
Read →Press Release Marketing: The Honest Explanation
What press release marketing actually is, when it works, when it doesn't, and how to use press releases as a marketing tool without wasting money.
Read →How to Write Press Releases for Trade Publications
Trade publications are different from mainstream media. Here's how to write press releases that trade editors actually pick up.
Read →How to Distribute a Press Release in 2026
Every distribution method ranked: wire services, direct pitching, owned channels, and the newer options. What works, what's waste, and how to choose.
Read →Do Press Releases Still Work for SEO in 2026
The honest answer on whether press releases still help SEO, what they actually do, and when they're worth the effort.
Read →What Is a Boilerplate in a Press Release (Explained)
The boilerplate is the 'About' block at the end of a press release. Here's what it should contain, what to leave out, and how to write one reporters actually use.
Read →How to Cite a Press Release in APA Format (7 Examples)
Citing a press release in a paper? Here's the exact APA format — print, web, and corporate sources — with 7 worked examples you can copy.
Read →Press Release Distribution vs Newswire: The Real Difference
What the terms actually mean, how the services differ, and which one you actually need for your announcement.
Read →Press Release Keywords: What Actually Helps SEO
How to think about keywords in press releases in 2026, what still helps for SEO, and what's wasted effort.
Read →AI Press Release Generators: Do They Actually Work
An honest look at AI press release generators in 2026: what they're good for, what they're terrible at, and how to use them without embarrassing yourself.
Read →Press Release Example for an Event (Copy This Structure)
A complete event press release example with annotations explaining why each section works.
Read →Press Release AP Style Format: 7 Rules Editors Enforce in 2026
AP Style for press releases. The 7 rules editors still enforce (and the dozens you can safely ignore). Clean template inside, ready to copy and customize.
Read →A Free Press Release Template (Word and Google Docs)
A clean, editor-ready press release template in Word and Google Docs format, plus the rules for using it well.
Read →How to Write a Press Release for an Event
The structure, timing, and hook logic of event press releases that actually get coverage.
Read →Are Press Release Writing Services Worth the Money in 2026
An honest breakdown of when it makes sense to pay someone else to write your press release, and when it doesn't.
Read →The Social Media Press Release Format in 2026
The modern social media press release: what it is, what goes in it, and when it's worth using instead of a traditional release.
Read →The Event Press Release Template That Actually Gets Coverage
A working template for event press releases, plus the angles and timing that determine whether editors pick them up.
Read →How to Submit a Press Release (Without Getting Auto-Deleted)
The submission mechanics that decide whether your release lands in front of a reporter or in a spam folder.
Read →Where to Send Press Releases in 2026 (Real Answer)
An honest guide to the publications, wire services, and reporter lists worth sending your press release.
Read →Press Release vs News Article vs Report (Quick Reference)
Press releases, news articles, blog posts, and reports each work differently. How editors classify them, when to use each, and how AI engines read them in 2026.
Read →How AI Is Transforming the Public Relations Industry
AI is changing how PR professionals write, pitch, monitor, and measure. Here is what is working, what is hype, and how to adapt your PR strategy.
Read →How to Pitch Journalists: 9 Rules That Get Replies (2026)
Most of your pitches get ignored in 3 seconds. Here are 9 rules journalists respond to — subject lines, structure, timing, and follow-up cadence.
Read →The Press Release Boilerplate: The Part Everyone Gets Wrong
Why the 'About Company' block at the bottom of your release matters more than you think, and how to write one that actually helps.
Read →The Intersection of PR and SEO: How to Boost Your Online Presence
PR and SEO work better together than apart. Here is how to combine press coverage with search optimization to build a presence that compounds.
Read →The Rise of Digital PR: Adapting Your Strategy
Digital PR has replaced the old media playbook. Here is how to build a digital PR strategy that earns links, brand mentions, and search rankings.
Read →Top PR Trends for 2024 (And What They Mean for 2026)
The PR trends that defined 2024 are shaping how brands get coverage in 2026. Here is what changed, what stuck, and what to do about it.
Read →How to Write a Good Press Release in 2026
A working template and line-by-line walkthrough for press releases that get picked up, not deleted.
Read →Press Release SEO: The Real Playbook for 2026
Most press release SEO advice is 2018 thinking. Here is what actually moves rank in 2026, and the tactics you should stop paying.
Read →Press Release Length: Why Most Are Too Long in 2026
Most press releases run 800 words. Editors read 250, then delete. Here is how long yours should actually be, by outlet and audience.
Read →Press Release Examples That Actually Get Picked Up (2026)
Eight real press release examples that landed coverage in 2025, broken down by why they worked. No generic templates, no filler.
Read →How to Write a Press Release in 2026
A working press release template for 2026, with the structure journalists expect, the lines that kill your pitch, and what to do after you hit send.
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