How is AEO different from SEO for a law firm?
Traditional legal SEO fights to rank your Google Business Profile and practice-area pages above Avvo and FindLaw. AEO goes after a different surface. It gets your firm named inside the paragraph ChatGPT writes when a prospect asks for the best personal injury attorney in their city. The inputs overlap (content, backlinks, schema), but the payoff is different. You stop competing for the tenth blue link and start being the answer.
Will this work inside the rules my state bar enforces?
Yes. We run every article, schema field, and press placement against the advertising rules for your jurisdiction before anything publishes. New York, New Jersey, California, Texas, Florida, and Illinois all have specific requirements on testimonials, results claims, and disclaimers. Nothing ships without your marketing compliance sign-off and the standard required disclosures baked in.
How long until my firm shows up inside ChatGPT answers?
Perplexity picks up new coverage fastest because it pulls live from search. Expect citation movement there inside 30 days of the first press placement going live. ChatGPT and Claude refresh on longer training cycles, so those typically land in the 60 to 90 day window. Google AI Overview updates daily and usually reflects new authority signals within two weeks of publication.
What if my firm handles multiple practice areas?
Most firms we work with run two to five practice areas. We audit which ones actually drive revenue, then prioritize AEO work for those first. Each practice area gets its own prompt list, schema treatment, and content track. Personal injury gets treated differently from estate planning. The retainer covers up to three practice areas at the starting tier. Firms with more than three can add them at a per-area rate.
Can you target specific metros or just the whole state?
Metros, specifically. Every prompt we track includes a city or region modifier. We watch how your firm ranks inside ChatGPT for queries like best family lawyer in Austin, top DUI attorney Denver, and so on. Same firm in three cities means three separate prompt sets, three competitor gap reports, and three content tracks. The geography is the whole game in legal AI search.
Does this work for boutique firms or only large ones?
Boutique firms are actually the better fit. A 5-to-15-attorney firm with one or two strong practice areas moves faster in AI citations than a 200-attorney generalist shop. The models prefer specificity. A boutique criminal defense firm in Atlanta that gets covered in Above the Law and Law.com outranks a national brand that covers everything. Our average client has 8 to 25 attorneys.
How do you handle contingency-fee and results-claim disclosures?
Every article we place includes the disclosures your jurisdiction requires. If the piece mentions a past verdict or settlement, the standard prior-results language appears. If the content is promotional under your state's rules, the attorney-advertising label gets added. We keep a compliance matrix for the top 15 state bars and update it when rules change. Nothing goes live without disclosure review.
What about Avvo and FindLaw? Do those still matter?
They still matter for directory-style searches, but they are not where AEO happens. ChatGPT does not read Avvo profiles when answering who is the best attorney for my case. It reads editorial coverage in legal and business press, Reddit threads where real clients describe their experience, and structured data on your own site. Keep your Avvo and Super Lawyers profiles current. Then build the layer above them.
Can you guarantee my firm shows up in ChatGPT?
No ethical agency can guarantee AI placement. The models pick who to cite based on their own scoring. What we can guarantee is the work: schema built, articles placed on real legal press, entity graph connected across Wikidata and Justia, prompts tracked every month. Across 10 active clients shipping since January 2026, the median client gets 3x more AI citations by month four. Some move faster. None go backward.
What is included in the $995 per month retainer?
Full stack. Firm visibility audit across five AI engines, schema and structured data for your key practice-area pages, entity building across Justia, Wikidata, Martindale, and Avvo, monthly articles placed on our legal press and blog network with dofollow backlinks, subreddit mapping for r/legaladvice and practice-area communities, prompt tracking on 40+ metro-level queries, competitor citation monitoring, and a monthly review call. No setup fee. Month-to-month.
