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Launch days that sell out the drop.

Launches, drops, founder stories, sustainability wins. Yahoo, Benzinga, BI, AP News + 200 sites in 72 hours.

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1,000+ articles published for clients 72-hour live-or-free guarantee
DTC brands publish on
AP News Yahoo Reuters Forbes The Wall Street Journal Business Insider MarketWatch CNBC Inc. Magazine Fast Company Entrepreneur Benzinga AP News Yahoo Reuters Forbes The Wall Street Journal Business Insider MarketWatch CNBC Inc. Magazine Fast Company Entrepreneur Benzinga
Why this works

Your release is the spark.

Once it goes live, four compounding effects start working on your behalf — every day, on every channel that matters.

01

Trust is the only barrier between cart and checkout.

Product pages with "As Seen In Yahoo and AP" badges convert 5-15% higher than the same page without. The cost of one Forbes piece is amortized across every cart for the rest of the year.

yourbrand.com
As Seen In
Yahoo Business Insider AP
As Seen In
Yahoo Business Insider AP
0M
monthly readers across the network
Yahoo Finance · 75M+ /mo Business Insider · 32M+ /mo MarketWatch · 18M+ /mo AP News · 15M+ /mo Benzinga · 12M+ /mo CNBC · 60M+ /mo Yahoo Finance · 75M+ /mo Business Insider · 32M+ /mo MarketWatch · 18M+ /mo AP News · 15M+ /mo Benzinga · 12M+ /mo CNBC · 60M+ /mo
02

Reach 220M+ consumer readers across the network.

Yahoo Lifestyle, Business Insider, AP wire, and consumer-finance press reach the buyers in your category every single month. One release. 200+ indexed news pages.

03

Out-rank the Amazon listing for your own brand name.

Most DTC brands lose page one to their own Amazon page, an Etsy clone, and a reseller. Real press hits move owned content up and crowd out parasites.

“Your Brand”
yourbrand.com
Your Brand — Official Site
finance.yahoo.com DA 94
Your Brand Announces Breakthrough Launch
apnews.com DA 91
Your Brand Reports Triple-Digit Growth
businessinsider.com DA 93
The Brand Quietly Becoming a Leader
Tell me about Your Brand.
Certainly. Here’s what I found about Your Brand:
Your Brand recently announced a breakthrough launch covered by Yahoo Finance[1]. They’ve reported triple-digit YoY growth and were profiled by AP News[2].
1 finance.yahoo.com · Your Brand Announces Breakthrough Launch
04

Buyers ask AI "is [brand] legit?" — answers come from press.

The single biggest cart-abandonment reducer in the AI era is whether ChatGPT and Google AI Overviews surface real coverage of your brand. Press makes the answer "yes, here's the story."

Real placements

Real Examples

Not template mockups. Actual client press releases, indexed and live on Yahoo News and the Associated Press wire. Scroll inside each window to read the full piece.

news.yahoo.com
Client press release published on Yahoo News
Yahoo News — client press release
apnews.com
Client press release on the Associated Press wire
Associated Press — client press release
Two ways in

Pick your distribution.

Standard for launches and drops that need broad reach. Super for campaigns needing premium outlets — BI, AP News, MarketWatch — with priority 48-hour delivery for time-sensitive seasonal moments.

Standard
Real reach. Real outlets. Real fast.
$695
one-time, per release
vs $1,545 stated value
  • Yahoo Finance placement
  • Benzinga placement
  • Google News ingestion
  • Bing News ingestion
  • 200+ syndicated news sites
  • Launch/campaign release writing (up to 700 words)
  • "As Seen In" badge optimized for product page placement
  • "As Seen In" trust badge with the publication logos
  • Live publication report with click-through links
  • 72-hour live-or-free guarantee
Order Standard →
Super
Premium outlets. Priority queue.
$995
one-time, per release
vs $3,545 stated value
  • Business Insider placement
  • AP News distribution
  • MarketWatch placement
  • Yahoo Finance placement
  • Benzinga placement
  • Google News + Bing News ingestion
  • 200+ syndicated news sites
  • Long-form release writing (up to 1,000 words)
  • Pre-launch coordination for embargo lifts
  • "As Seen In" badge with premium logo set
  • Live publication report with DA / reach breakdown
  • Priority 48-hour delivery
  • Unlimited revisions until approved
  • 48-hour live-or-free guarantee
Order Super →

Need monthly releases? Book a call for the subscription pricing.

Live in 72 hrs
or free

The 72-Hour Live-or-Free Guarantee.

Live on at least 200 sites in 72 hours (Standard) or 48 hours (Super) or you get a full refund AND we still publish at no cost. 1,000+ articles, zero misses.

Before you order.

Can my product images be in the release?
Yes. The release supports embedded product images and a featured photo. We optimize image alt text and dimensions for the outlets we are distributing to.
Can you handle FTC-sensitive consumer claims?
Yes. Every release goes through compliance read for FTC ad-substantiation rules. Unsupportable claims softened, unverified efficacy language removed.
Pre-launch and Kickstarter campaigns?
Yes. We have published for Kickstarter and Indiegogo to drive crowdfunding day-one momentum. Angle becomes "founder-led brand launching" rather than "available now."
Will it help my Meta and Google ads?
Yes, indirectly. Ads with "Featured in Yahoo Finance" creative outperform plain product creative in client A/B tests. Press is the social proof that makes paid traffic convert.
Run alongside an influencer drop?
Yes — recommended. Press legitimizes the influencer campaign for buyers who pattern-match influencer content as paid. Combination converts better than either alone.
Sustainability and impact claims?
Supported, but every numeric claim needs a third-party reference (LCA report, B Corp cert, etc.). Without backing data we soften the language.
Need a story other than the launch?
No. The launch itself is the news. We position around "why now" — what trend, gap, or timing makes the launch newsworthy. That framing turns a SKU release into a story editors run.
What does live-or-free mean?
Not live on 200+ sites in 72 hours (Standard) / 48 hours (Super) = full refund AND we still publish at no cost.

Your competitor’s launch is in Yahoo Lifestyle. Yours isn’t.

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