Launch days that sell out the drop.

Launches, drops, founder stories, sustainability wins. Yahoo, Benzinga, BI, AP News + 200 sites in 72 hours.

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1,000+ articles published for clients 72-hour live-or-free guarantee
DTC brands publish on
Yahoo Finance Benzinga Business Insider AP News MarketWatch Google News Bing News + 200 more Yahoo Finance Benzinga Business Insider AP News MarketWatch Google News Bing News + 200 more
Press release leverage for DTC

Six things that compound the moment your release goes live.

Drive Launch-Day Sales

Press hits on launch day lift conversion 5–15% in published B2C case data. Same money in Meta ads dries up in 72 hours.

Hit the Shopping Desks

Yahoo Lifestyle, Benzinga consumer, BI commerce. We pitch your launch to the desks that cover product brands.

Trust Your Ads Can’t Buy

Cold Meta traffic is suspicious by default. A Yahoo Finance feature in your retargeting creative converts 3–5x cold ads.

Compound Holiday Campaigns

BFCM, holiday gifting, Q1 reset, Mother's Day. Stack four releases across the calendar and your brand is in the news every gift season.

Justify Premium Pricing

Press coverage moves you from "another DTC brand" to "the brand featured in BI." That single shift supports a 15–30% price ceiling lift.

"As Seen In" Homepage Badge

Your trust bar with Yahoo, Benzinga, BI logos is the highest-converting trust signal you can ship. Works on every page, every visitor.

Your brand, everywhere, at once.

One release. 200+ indexed news pages within 72 hours. Each one a permanent backlink, social proof for your homepage, and a signal to retargeting that you are vetted.

200+
Guaranteed Placements
220M+
Monthly Readers
DA 94
Top Outlet Authority
72hr
Live or Free
Yahoo Finance
Lifestyle
Sustainable Brand Sells Out First Drop in 48 Hours
Benzinga
Newsroom
DTC Founder Closes $5M Seed Round to Scale Direct-to-Consumer Brand
Business Insider
Commerce
How One Brand Quietly Built a $20M Cult Following
AP News
Press Release
Lifestyle Brand Partners With Major Retailer for National Rollout
MarketWatch
Consumer
Heritage Brand Returns to Market With Fresh Founder-Led Strategy
Two ways in

Pick your distribution.

Standard for launches and drops that need broad reach. Super for campaigns needing premium outlets — BI, AP News, MarketWatch — with priority 48-hour delivery for time-sensitive seasonal moments.

Standard
Real reach. Real outlets. Real fast.
$695
one-time, per release
vs $1,545 stated value
  • Yahoo Finance placement
  • Benzinga placement
  • Google News ingestion
  • Bing News ingestion
  • 200+ syndicated news sites
  • Launch/campaign release writing (up to 700 words)
  • "As Seen In" badge optimized for product page placement
  • "As Seen In" trust badge with the publication logos
  • Live publication report with click-through links
  • 72-hour live-or-free guarantee
Order Standard →
Super
Premium outlets. Priority queue.
$995
one-time, per release
vs $3,545 stated value
  • Business Insider placement
  • AP News distribution
  • MarketWatch placement
  • Yahoo Finance placement
  • Benzinga placement
  • Google News + Bing News ingestion
  • 200+ syndicated news sites
  • Long-form release writing (up to 1,000 words)
  • Pre-launch coordination for embargo lifts
  • "As Seen In" badge with premium logo set
  • Live publication report with DA / reach breakdown
  • Priority 48-hour delivery
  • Unlimited revisions until approved
  • 48-hour live-or-free guarantee
Order Super →

Need monthly releases? Book a call for the subscription pricing.

Live in 72 hrs
or free

The 72-Hour Live-or-Free Guarantee.

Live on at least 200 sites in 72 hours (Standard) or 48 hours (Super) or you get a full refund AND we still publish at no cost. 1,000+ articles, zero misses.

How it works

Send your news. We do the rest.

01
10 min

Tell us the news.

Launch, holiday campaign, founder milestone, partnership, sustainability initiative.

02
24 hrs

Draft, you approve.

Consumer-press tone shopping editors expect. Product images embedded.

03
48–72 hrs

Live across 200+.

Yahoo Lifestyle, Benzinga, BI commerce, AP News, MarketWatch, Google + Bing News.

04
Day 5

Homepage-ready badge.

Live links + custom "As Seen In" badge sized for your trust bar.

What clients say after their first release.

★★★★★
"First press release Wednesday. Sold out our launch SKU by Friday. Two months later still using the Yahoo link in retargeting ads."
FounderDTC apparel, $4M ARR
★★★★★
"Tried wire services before — nothing landed. The BI feature alone justified the campaign. Slide 1 of every wholesale pitch now."
Co-founderSustainable consumer goods
★★★★★
"Three releases stacked across our holiday campaign. BFCM revenue up 38% YoY. The press logos in our trust bar were doing real work."
Marketing directorBeauty brand, 6-figure monthly

Before you order.

Can my product images be in the release?
Yes. The release supports embedded product images and a featured photo. We optimize image alt text and dimensions for the outlets we are distributing to.
Can you handle FTC-sensitive consumer claims?
Yes. Every release goes through compliance read for FTC ad-substantiation rules. Unsupportable claims softened, unverified efficacy language removed.
Pre-launch and Kickstarter campaigns?
Yes. We have published for Kickstarter and Indiegogo to drive crowdfunding day-one momentum. Angle becomes "founder-led brand launching" rather than "available now."
Will it help my Meta and Google ads?
Yes, indirectly. Ads with "Featured in Yahoo Finance" creative outperform plain product creative in client A/B tests. Press is the social proof that makes paid traffic convert.
Run alongside an influencer drop?
Yes — recommended. Press legitimizes the influencer campaign for buyers who pattern-match influencer content as paid. Combination converts better than either alone.
Sustainability and impact claims?
Supported, but every numeric claim needs a third-party reference (LCA report, B Corp cert, etc.). Without backing data we soften the language.
Need a story other than the launch?
No. The launch itself is the news. We position around "why now" — what trend, gap, or timing makes the launch newsworthy. That framing turns a SKU release into a story editors run.
What does live-or-free mean?
Not live on 200+ sites in 72 hours (Standard) / 48 hours (Super) = full refund AND we still publish at no cost.

Your competitor’s launch is in Yahoo Lifestyle. Yours isn’t.

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