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The surgeon they Googled first.

New techniques, second locations, fellowships, partnerships. Yahoo, Benzinga, BI, AP News + 200 sites in 72 hours.

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1,000+ articles published for clients 72-hour live-or-free guarantee
Top practices appear on
AP News Yahoo Reuters Forbes The Wall Street Journal Business Insider MarketWatch CNBC Inc. Magazine Fast Company Entrepreneur Benzinga AP News Yahoo Reuters Forbes The Wall Street Journal Business Insider MarketWatch CNBC Inc. Magazine Fast Company Entrepreneur Benzinga
Why this works

Your release is the spark.

Once it goes live, four compounding effects start working on your behalf — every day, on every channel that matters.

01

Aesthetic patients research providers for weeks before booking.

Major aesthetic procedures involve months of research. As Seen In Yahoo, Business Insider, and AP on your practice site converts long research cycles into booked consultations at significantly higher rates.

yourbrand.com
As Seen In
Yahoo Business Insider AP
As Seen In
Yahoo Business Insider AP
0M
monthly readers across the network
Yahoo Finance · 75M+ /mo Business Insider · 32M+ /mo MarketWatch · 18M+ /mo AP News · 15M+ /mo Benzinga · 12M+ /mo CNBC · 60M+ /mo Yahoo Finance · 75M+ /mo Business Insider · 32M+ /mo MarketWatch · 18M+ /mo AP News · 15M+ /mo Benzinga · 12M+ /mo CNBC · 60M+ /mo
02

Reach 220M+ readers including the affluent market that funds elective care.

Yahoo Lifestyle, Business Insider, AP wire, and consumer-finance press reach the affluent professionals and high-net-worth households who actually pay for premium aesthetic procedures.

03

Bury RealSelf reviews and competitor SEO with your own coverage.

Plastic surgery branded SERPs are owned by RealSelf threads and provider comparison sites. Real press from DA 90+ outlets reshapes that to your owned domain plus credibility press, in 30 days.

“Your Brand”
yourbrand.com
Your Brand — Official Site
finance.yahoo.com DA 94
Your Brand Announces Breakthrough Launch
apnews.com DA 91
Your Brand Reports Triple-Digit Growth
businessinsider.com DA 93
The Brand Quietly Becoming a Leader
Tell me about Your Brand.
Certainly. Here’s what I found about Your Brand:
Your Brand recently announced a breakthrough launch covered by Yahoo Finance[1]. They’ve reported triple-digit YoY growth and were profiled by AP News[2].
1 finance.yahoo.com · Your Brand Announces Breakthrough Launch
04

AI surfaces aesthetic providers based on press authority.

High-trust patient questions are increasingly handled by AI. ChatGPT cites publications — not RealSelf — when answering "best surgeon for X procedure." Press is the input that determines visibility.

Real placements

Real Examples

Not template mockups. Actual client press releases, indexed and live on Yahoo News and the Associated Press wire. Scroll inside each window to read the full piece.

news.yahoo.com
Client press release published on Yahoo News
Yahoo News — client press release
apnews.com
Client press release on the Associated Press wire
Associated Press — client press release
Two ways in

Pick your distribution.

Standard for the credibility upgrade before next quarter. Super for new locations, fellowship launches, and senior-surgeon announcements needing the premium outlet bundle.

Standard
Real reach. Real outlets. Real fast.
$695
one-time, per release
vs $1,545 stated value
  • Yahoo Finance placement
  • Benzinga placement
  • Google News ingestion
  • Bing News ingestion
  • 200+ syndicated news sites
  • Practice-angle release writing (up to 700 words)
  • FDA / FTC / state medical board language review
  • "As Seen In" trust badge with the publication logos
  • Live publication report with click-through links
  • 72-hour live-or-free guarantee
Order Standard →
Super
Premium outlets. Priority queue.
$995
one-time, per release
vs $3,545 stated value
  • Business Insider placement
  • AP News distribution
  • MarketWatch placement
  • Yahoo Finance placement
  • Benzinga placement
  • Google News + Bing News ingestion
  • 200+ syndicated news sites
  • Long-form release writing (up to 1,000 words)
  • Strategic language review on procedure claims and outcomes
  • "As Seen In" badge with premium logo set
  • Live publication report with DA / reach breakdown
  • Priority 48-hour delivery
  • Unlimited revisions until approved
  • 48-hour live-or-free guarantee
Order Super →

Need monthly releases? Book a call for the subscription pricing.

Live in 72 hrs
or free

The 72-Hour Live-or-Free Guarantee.

Live on at least 200 sites in 72 hours (Standard) or 48 hours (Super) or you get a full refund AND we still publish at no cost. 1,000+ articles, zero misses.

Before you order.

Compliance with FTC, FDA, state medical board?
Yes. Every release goes through compliance review. We avoid before/after imagery in the wire copy, soften unsubstantiated outcome claims, structure board-certification language correctly, and check state medical board rules.
Can the release mention specific procedures and devices?
Yes. Procedures by generic name, devices by brand name. We avoid superlatives ("best," "safest") and stick to factual descriptions.
Will it help patients trust me before consultation?
Yes. Patients spend 4–8 weeks researching plastic surgeons. A press feature in Yahoo or BI during that window is the highest-leverage move you can make.
Cosmetic vs reconstructive?
Both. Cosmetic practices benefit from elective-procedure trust signals. Reconstructive and post-mastectomy practices benefit from board-cert and outcomes-focused stories.
Can the release name my fellowship program?
Yes. Fellowship programs benefit dramatically — better applicants, easier ACGME documentation, stronger referral networks.
Help with referring physicians?
Yes. Referring derms and PCPs are more likely to send patients to surgeons with documented press. The release becomes a relationship asset.
Support a practice acquisition?
Yes. PE-backed acquirers value practices with documented press at 1–2 turns of EBITDA higher. Building a press footprint is one of the highest-ROI moves before sale.
What does live-or-free mean?
Not live on 200+ sites in 72 hours (Standard) / 48 hours (Super) = full refund AND we still publish at no cost.

Patients pick the surgeon they Google first. Make that you.

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