Real editorial features on Above the Law, Law.com, ABA Journal, Bloomberg Law, and the vertical legal titles judges, opposing counsel, and referral partners actually read. Bar-compliant drafting. Full attorney approval before anything publishes.
General counsel at a portfolio company gets your name from a referral. They Google the firm. The first page returns your Avvo page, a Martindale entry from 2019, and a LinkedIn tile with four partners. No editorial coverage. No third-party voice explaining why you handle this case type better than the boutique across town.
They close the tab. They call the firm that has two Law.com profiles and an ABA Journal column. You never hear the phone not ring. That conversion happened, or did not happen, before a single intake form was filled out.
Press release distribution sends a firm announcement to 300 clone sites judges never visit. A real editorial feature puts your practice inside a publication the legal community already reads. We run the editorial relationship so you stay focused on billable work.
Our editorial team drafts the story from scratch. A practice-area angle, a partner interview, specific case patterns, and direct quotes pulled from a 30-minute call with a named partner. Bar-advertising language checked against the rules in every state you are licensed in.
The article ships to Above the Law, Law.com, ABA Journal, Bloomberg Law, JD Supra, LegalTech News, or a vertical title that covers your practice area. Domain authority 68 to 94. One canonical URL, one permanent dofollow backlink, one article general counsel at your prospect companies already trusts.
Indexed within 48 hours on tier-one outlets. Ranking on branded queries inside thirty days. Cited by ChatGPT and Perplexity when prospects ask best litigation firms in Dallas or top employment lawyers in New Jersey inside sixty to ninety days.
Every retainer placement includes the full editorial stack. Drafting, bar review, outlet pitch, attorney approval, indexing, and AI visibility tracking across the surfaces your buyers and referral partners actually use.
Most firms considering digital PR have already looked at wire services, legacy legal PR retainers, directory upgrades, or Google Ads. Here is what each actually delivers per dollar spent.
| Instant Press Legal | Legacy Legal PR Retainer | Directory Upgrade | Google Ads PPC | |
|---|---|---|---|---|
| Real editorial feature | Yes | Sometimes | No, paid listing | No, ad copy |
| Legal outlet authority (median DA) | 82 | 70-85 | 55 directory wrapper | No backlink |
| Bar-compliance drafting included | Yes, 50 states | Some firms | Self-managed | Self-managed |
| Attorney approval on content | Yes, every word | Sometimes | Yes, you write it | Yes, you write it |
| Turnaround per placement | 3-28 days | 6-12 weeks | Same day | Same day |
| Cost per qualified placement | $1,500-$3,500 | $5,000-$15,000/mo minimum | $500-$2,500/mo flat | $150-$400 per click |
| Monthly retainer required | Optional, not required | Yes, 6-12 month minimum | Yes, annual contract | Spend minimum |
Most traditional legal PR retainers start at five figures per month and refuse to sign anything shorter than six months. You pay for the pitch effort whether or not the placements land. We replaced that model with tiers a boutique can run on for one quarter without a board vote.
No slide deck. No sales engineer. Joey runs the call, Joey builds the coverage plan, Joey writes the first article if the firm moves forward.
They paid a legal PR firm eight grand a month for a year and ended up with two JD Supra bylines and a Super Lawyers profile they could have gotten on their own. They bought a FindLaw premium listing and watched it deliver three leads per month, two of which were not qualified. Meanwhile, the firm across town had a Law.com feature, an ABA Journal column, and showed up in every ChatGPT answer when a prospect asked best firms in the metro.
So we built a version of digital PR that works for the way firms actually make decisions. Real editorial features on the outlets general counsel already reads. Bar-compliance drafting for every licensing state. Attorney sign-off before anything publishes. Pricing that a 12-attorney boutique can run on for a quarter without a full partnership vote. Firms can start with one placement and test whether the machine works before committing to a retainer. The ones who see referrals move up. The ones who do not keep their money.
Book a free strategy call. We will map the outlets, angles, and timeline that would actually move your firm this quarter. Bar-compliant. Attorney-approved. No deck. No pitch. Just the plan.
Book Your Strategy Call