Instant Press is an Answer Engine Optimization and Digital PR agency built for the generation of search that runs on ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. Our job is to make sure your brand gets cited when buyers ask AI for a recommendation.
Joey Sendz started in traditional SEO. For years he ran technical audits, built link graphs, and chased Google rankings for small and mid-sized clients. The work paid well enough, but the rules kept shifting and the ceiling felt low.
Then November 2022 hit. ChatGPT launched. Within weeks, Joey watched beta users replace Google searches with LLM prompts for everything from product research to medical questions. The signal was hard to ignore: search was about to split in two.
He made the call before the market caught up. Instant Press was built around a single thesis, that brands would soon need to rank inside AI answers, not just Google's blue links. We called the service Answer Engine Optimization and started testing it on real clients in early 2023, two years before the acronym "AEO" hit industry press.
Four years and 80+ clients later, that thesis sits at the center of every engagement we run.
Our core offer for brands that want to rank in ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. We audit your entity graph, deploy the schema and structured data that AI crawlers read, and publish authority content tuned for how LLMs retrieve and cite sources. Monthly reporting tracks citations across every major answer engine.
See the playbook →Media placements in Forbes, Business Insider, Entrepreneur, LA Daily News, Yahoo Finance, and hundreds of other publications AI models read when they build answers. Each placement earns you a trust signal that human readers see, plus a citation that AI crawlers index. Press that performs twice.
See case studies →Our GoogleMe product builds out the Wikipedia entries, Wikidata records, and schema connections that trigger a verified Google Knowledge Panel for founders and brands. The panel ships your name, role, and image straight into Google's entity layer, which AI systems pull from when they answer "who is" questions.
Start a panel →We map how search engines, Wikidata, Wikipedia, and LLM training data currently describe your brand. Gaps, wrong attributes, and missing citations get documented. This is the baseline every other step refers back to.
We ship Organization, Person, Product, and FAQ schema across your site, tuned for how AI crawlers parse context. Structured data gets connected to external entity records so Google, Bing, and LLM retrieval systems read a consistent identity.
We write and publish the content that answers the exact questions your buyers ask AI. Format matters: clear definitions, cited sources, comparison tables, and answer-first paragraphs. LLMs cite the pages that look like reference material, so that is what we build.
We earn coverage in the outlets that AI models read most often, then track every new mention across Perplexity, ChatGPT, Claude, Gemini, and Google AI Overviews. Monthly reports show which queries surface your brand and which still need work.
Joey ran traditional SEO for a decade before pivoting the agency to AEO the week ChatGPT launched. He writes every client strategy himself and stays close to the retainer work, which is why Instant Press HQ still sits inside a small studio in Los Angeles.
Instant Press runs lean on purpose. Joey leads strategy. A vetted bench of writers, PR operators, and schema engineers handles execution. No account managers, no pitch decks sent by interns, no hand-offs between you and the person doing the work.
The studio is in Los Angeles. Clients span the United States, Europe, and the Middle East.
If a campaign is not the right fit, we say so on the first call. If a strategy stops working, we flag it before the next invoice. Clients get the real read, not the polished one.
Every retainer comes with a scorecard: citations earned, placements published, AI search queries where your brand surfaces. Reporting that reads like an audit, not a sales pitch.
We do not report impressions, domain authority deltas, or "reach" numbers that have no connection to buyers. We report placements, citations, rankings, and traffic. If it does not move the business, it does not go in the deck.
Book a 30-minute discovery call. We will audit your current AI search visibility, walk through what's working, and show you what a retainer would look like for your brand.