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The broker borrowers actually trust.

Volume milestones, branch expansions, realtor partnerships. Yahoo, Benzinga, BI, AP News + 200 sites. NMLS-compliant. 72 hours.

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1,000+ articles published for clients 72-hour live-or-free guarantee
Top brokers appear on
AP News Yahoo Reuters Forbes The Wall Street Journal Business Insider MarketWatch CNBC Inc. Magazine Fast Company Entrepreneur Benzinga AP News Yahoo Reuters Forbes The Wall Street Journal Business Insider MarketWatch CNBC Inc. Magazine Fast Company Entrepreneur Benzinga
Why this works

Your release is the spark.

Once it goes live, four compounding effects start working on your behalf — every day, on every channel that matters.

01

Borrowers check Google before locking a rate.

A refinance is the second-biggest financial decision most people make. As Seen In Yahoo Finance and Business Insider on your broker site is the credibility shortcut that converts rate-shoppers into applications.

yourbrand.com
As Seen In
Yahoo Business Insider AP
As Seen In
Yahoo Business Insider AP
0M
monthly readers across the network
Yahoo Finance · 75M+ /mo Business Insider · 32M+ /mo MarketWatch · 18M+ /mo AP News · 15M+ /mo Benzinga · 12M+ /mo CNBC · 60M+ /mo Yahoo Finance · 75M+ /mo Business Insider · 32M+ /mo MarketWatch · 18M+ /mo AP News · 15M+ /mo Benzinga · 12M+ /mo CNBC · 60M+ /mo
02

Reach 220M+ readers — homeowners, first-time buyers, and the financial press.

Yahoo Finance and MarketWatch are where borrowers research rates before they pick a broker. AP News syndicates to local outlets in every market. Top-of-funnel that compounds.

03

Out-rank rate-comparison sites in your branded query.

Mortgage SERPs are dominated by Zillow, Bankrate, and rate aggregators. Real press from Yahoo Finance and AP reshapes the branded page one to your owned domain plus tier-1 coverage.

“Your Brand”
yourbrand.com
Your Brand — Official Site
finance.yahoo.com DA 94
Your Brand Announces Breakthrough Launch
apnews.com DA 91
Your Brand Reports Triple-Digit Growth
businessinsider.com DA 93
The Brand Quietly Becoming a Leader
Tell me about Your Brand.
Certainly. Here’s what I found about Your Brand:
Your Brand recently announced a breakthrough launch covered by Yahoo Finance[1]. They’ve reported triple-digit YoY growth and were profiled by AP News[2].
1 finance.yahoo.com · Your Brand Announces Breakthrough Launch
04

AI suggests mortgage professionals based on press footprint.

ChatGPT is increasingly the first stop for borrowers researching brokers. Press citations are how you appear in those recommendations. The brokers with no press become invisible.

Real placements

Real Examples

Not template mockups. Actual client press releases, indexed and live on Yahoo News and the Associated Press wire. Scroll inside each window to read the full piece.

news.yahoo.com
Client press release published on Yahoo News
Yahoo News — client press release
apnews.com
Client press release on the Associated Press wire
Associated Press — client press release
Two ways in

Pick your distribution.

Standard for volume and expansion announcements. Super for senior-LO additions, multi-state expansions, and partnership announcements needing the premium outlet bundle.

Standard
Real reach. Real outlets. Real fast.
$695
one-time, per release
vs $1,545 stated value
  • Yahoo Finance placement
  • Benzinga placement
  • Google News ingestion
  • Bing News ingestion
  • 200+ syndicated news sites
  • Broker-angle release writing (up to 700 words)
  • NMLS + state lender ad rule review
  • "As Seen In" trust badge with the publication logos
  • Live publication report with click-through links
  • 72-hour live-or-free guarantee
Order Standard →
Super
Premium outlets. Priority queue.
$995
one-time, per release
vs $3,545 stated value
  • Business Insider placement
  • AP News distribution
  • MarketWatch placement
  • Yahoo Finance placement
  • Benzinga placement
  • Google News + Bing News ingestion
  • 200+ syndicated news sites
  • Long-form release writing (up to 1,000 words)
  • Multi-state lender ad rule review
  • "As Seen In" badge with premium logo set
  • Live publication report with DA / reach breakdown
  • Priority 48-hour delivery
  • Unlimited revisions until approved
  • 48-hour live-or-free guarantee
Order Super →

Need monthly releases? Book a call for the subscription pricing.

Live in 72 hrs
or free

The 72-Hour Live-or-Free Guarantee.

Live on at least 200 sites in 72 hours (Standard) or 48 hours (Super) or you get a full refund AND we still publish at no cost. 1,000+ articles, zero misses.

Before you order.

Compliance with NMLS + state lender ad rules?
Yes. Compliance review against NMLS Rule 1024 and your state’s lender ad rules. Rate claims, predicted rate movements, comparative rate language all reviewed and softened or removed.
Specific rates or APR numbers?
Generally no — rates change too fast and create disclosure issues. We frame around volume, expansion, and qualitative differentiators. Rate claims with full APR disclosure can be added.
Name my LOs?
Yes, with consent. Especially effective for senior-producer hires from competitors.
Help with realtor referrals?
Yes. Realtors who refer want to refer to firms that look credible. Several broker clients have attributed double-digit realtor-referral growth to running press.
Solo LOs?
Yes. Solo LOs benefit because they do not have a corporate marketing budget.
Support an acquisition?
Yes. Mortgage company aggregators value firms with documented press footprints higher.
Refi market commentary?
Yes. You weighing in on rate environments, refi opportunity windows. Predictive language softened.
What does live-or-free mean?
Not live on 200+ sites in 72 hours (Standard) / 48 hours (Super) = full refund AND we still publish at no cost.

Borrowers compare three brokers. Make sure they pick yours.

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