Is AEO any different from the local SEO my med spa already pays for?
Local SEO fights for the three-pack on Google Maps. AEO fights for the paragraph ChatGPT writes when a patient types best med spa for Botox near me. Maps ranking helps a patient who already opened Google. AEO catches the patient who opened ChatGPT or Perplexity first, which is where a growing share of aesthetic research happens. The two stacks reinforce each other. We cover AEO. We coordinate with whoever runs your Maps work.
How long before my practice shows up inside ChatGPT and Perplexity?
Perplexity pulls live content so new features and Reddit threads often appear inside 14 days. ChatGPT refreshes on longer cycles and usually starts citing a practice 30 to 60 days after press and entity work lands. Google's AI Overview updates daily and tends to pick up new beauty coverage within a week. We run a citation audit at day 30, 60, and 90 so you see the lift, not guess at it.
Do you work with a single-location injector or only bigger chains?
Both. Roughly 60 percent of our aesthetic clients run a single location with one or two injectors. The retainer scales to four locations without adding cost because the entity and press work carries across every site. If you run more than four locations we build a custom scope that covers regional press plus a master brand entity.
How do you handle FDA and FTC rules on before-and-after marketing?
We stay on the right side of FDA off-label and FTC substantiation rules by building authority with editorial press, educational content, and patient-story features that never imply a guaranteed result. No generic dermal filler before and afters on unapproved indications. No testimonials without the disclosures. Every feature we place goes through a medical aesthetics compliance read before the outlet sees it.
How is this different from listing my practice on Realself or buying Groupon spots?
Realself and Groupon put you inside their walled directory. Readers and AI models both treat those pages as low-authority category listings, not editorial coverage. A Modern Aesthetics feature or a Byrdie mention does three things a directory listing cannot: it ranks on Google, it earns a dofollow link back to your site, and it trains AI models to name your practice when a patient asks. Directories also pull discount hunters who rarely rebook. Press pulls patients ready to spend $650 on a visit.
Can this replace my Meta and Instagram ads?
Not replace. Reduce dependence on. Meta CPMs in aesthetics jumped 40 percent last year and the trend is not reversing. An AEO retainer builds owned visibility that keeps working when you pause the ad account. Most practices we work with cut ad spend 20 to 35 percent within six months because organic booked calls start covering the gap. We are happy to look at your ad account on the call and tell you where the overlap is.
What counts as an entity for a med spa and why does it matter?
An entity is a thing the AI recognizes as one coherent object. Your practice, your founding injector, each physical location, each signature treatment. Models that see consistent name, address, license, and outlet coverage across Wikidata, Google, Yelp, Modern Aesthetics, and Reddit treat you as a real entity and cite you. Models that see six variations of your practice name treat you as six unrelated mentions and cite someone else.
Does this work if I just opened and have almost no reviews or press yet?
New practices often see the fastest lift because the category has thin coverage in most metros. Once a model learns to name you on a topic like PRF under eyes in your city, it keeps doing it. Waiting until an established competitor owns every prompt in your metro is a much harder fight. We build the press and entity foundation in the first 60 days, then compound monthly.
What do I get for the $995 a month?
Every pillar on this page. AI visibility audit for aesthetics prompts, full schema and structured data work, entity graph across Wikidata and aesthetic databases, monthly brand features across our beauty and wellness publisher network, Reddit and community signal inside the right skincare subreddits, prompt tracking across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overview, on-page SEO, competitor monitoring, monthly patient-education content, and a review call with the report. No setup fee. Month-to-month.
Do you offer white-label for aesthetic marketing agencies?
Yes. We run a partner program for agencies that already service med spas on web design, paid, or Maps work and want to add AEO under their own brand. 50 percent discount on the retainer, full reporting white-labeled, we stay invisible on client calls. Ask about the program on the strategy call.
