We built this list for our own placement work across 12 industries. Every reporter inside publishes regularly, accepts direct pitches, and covers a beat we can verify from the last 90 days of their byline. Download it, pitch smarter, skip the $7,500 Cision seat.
Every row includes the reporter's name, outlet, beat tags, verified email, Twitter handle, LinkedIn URL, pitching notes based on their last three features, and the coverage style they prefer. Data quality is the whole point.
From legacy dailies to vertical trades. You get Forbes, Inman, HousingWire, ABA Journal, Barron's, Adweek, Journal of Accountancy, Aesthetic Medicine News, Real Deal, Bloomberg, TechCrunch, Modern Healthcare, Law360, American Banker.
Dental, legal, financial, real estate, marketing, SaaS, personal injury, med spa, plastic surgery, CPAs, mortgage, agencies. Filter by your industry and you see only the reporters who cover that space.
Email is the priority column and reporter email comes verified. Twitter and LinkedIn handles come in as the backup path when a big story breaks or an inbox fills up. You choose the channel that fits the pitch.
Journalists move outlets, switch beats, and leave the industry. We re-verify every contact each quarter, drop the dead rows, and add fresh names across the outlets we track. Subscribers get the refresh by email.
Big media databases charge for scale. We built this one for accuracy. The trade-off lands in your favor when the goal is placements instead of impressions.
No credit card, no trial, no upsell call. Resend fires the spreadsheet link to your inbox, and the refreshed version lands every quarter automatically.
The delivery flow is boring on purpose. You submit, Resend fires, you pitch. No onboarding sequence, no funnel tricks.
Resend delivers the database link right after you submit. The sender is team@instantpress.co, so check that inbox and the promotions tab if Gmail filters it. Most subscribers see the email land in well under 120 seconds.
The email contains a Google Sheets link with view access and a CSV fallback. Copy it to your Drive, download it, or filter it in place. The sheet is read-only on our side so the source stays clean for every subscriber.
Below the sheet, you get a 150-word cold pitch template, a subject-line formula that reporters respond to, and the two follow-up windows that work best. Paste, personalize, send. Rinse on the next reporter.
Three Instant Press clients pulled reporter names straight from the file and wrote their own features. Every quote below ties to a live placement.
I pulled three mortgage reporters off the list on a Tuesday, pitched all three by Friday, and National Mortgage News ran our story two weeks later. The single row in that sheet paid for a year of our retainer.
The vertical tag is the whole reason this works. I filtered on med spa, sent eight pitches, got one reply from Aesthetic Medicine News, and that reply turned into a recurring expert source arrangement. I have never gotten that from HARO.
We had paid Cision for two years. Two years. We cancelled the month we found this list because the contact data in the free sheet was cleaner than the paid product. Got an Inman feature off a reporter whose email Cision had wrong.
Six answers that cover everything you probably want to know. If you have a seventh question, team@instantpress.co reads every reply.
Download the spreadsheet, pull the reporters that match your industry, and send your first pitch before Friday. If you want help turning the list into actual placements, book a call and we will walk through your story angles live.