Cookie Policy
This page lists every cookie and tracker the Instant Press website uses, what each one does, and how you control it. We split them into two groups: the trackers that load by default (basic analytics that help us see what is broken and what is popular), and the trackers we ask permission for (the ones that record video-style replays of how visitors use the site).
What a cookie is, briefly
A cookie is a small text file your browser stores when you visit a site. Some cookies remember things like whether you are logged in. Others assign your browser a stable identifier so analytics tools can connect what you do across pages and visits. Modern tracking also uses related browser storage like localStorage and sessionStorage, which work the same way for the purpose of this policy.
What loads by default
The following tools run as soon as the page loads. They tell us how many visitors arrived, where they came from, what pages they read, and which ones convert. They do not record screen video and do not capture form contents.
| Tool | What it does | Status |
|---|---|---|
| Google Analytics 4 Policy |
Aggregates visit counts, traffic sources, and conversions. Cookies set: _ga, _ga_*. Retention: 14 months. |
On by default |
| Google Tag Manager Policy |
Container that lets us deploy and update tags without redeploying the site. Does not set tracking cookies on its own. | On by default |
| Vercel Analytics Policy |
Cookieless privacy-friendly traffic analytics from our hosting provider. Hashes IP into anonymous identifiers. | On by default |
| PostHog (events only) Policy |
Product analytics. Tracks pageviews, button clicks, and form submissions so we know which pages and tools are working. Cookie: ph_*_posthog. Retention: 12 months. |
On by default |
What we ask permission for
The following tools record screen video and detailed interactions. They give us much richer information about how a page is used, but they are also more invasive, so we only enable them if you accept the cookie banner.
| Tool | What it does | Status |
|---|---|---|
| Microsoft Clarity Policy |
Records anonymized session replays, heatmaps, and rage-click detection. Used to find UX problems on landing pages. Retention: 30 days. | Off until accepted |
| PostHog session recording Policy |
Records the same session as a video, tied to PostHog event analytics. Password fields are always masked. Retention: 12 months. | Off until accepted |
Third-party tools that may set cookies when you use them
The following appear on certain pages or flows, not on every page:
- Calendly — loaded on pages where you can book a call. Sets a session cookie so the booking widget works. Policy
- YouTube — embedded videos on a few blog posts. We use the
youtube-nocookiedomain, which delays cookie placement until you press play. Policy - Stripe — loaded only on the checkout step for paying clients. Sets cookies for fraud detection. Policy
How to change your choice
Change your consent right now
Use the buttons below to update what we record. Your choice is stored in your browser as a small file called ip_consent_v1.
Browser-level controls
Every modern browser lets you block or delete cookies, set a Do Not Track signal, or turn on Global Privacy Control. Where the browser sends a Global Privacy Control signal, we treat it the same as you clicking “decline.” PostHog also respects the older Do Not Track header.
Changes to this policy
If we add a new tracker, we update this page and reset stored consent so the banner shows up again. The date at the top reflects the last change.
Contact
Questions? Email team@instantpress.co with subject “Cookie Policy.”