PR & Press Releases12 min read
The one-page rule, the headline formula, the lead paragraph anatomy, and the five phrases that get your release deleted. Includes a fully rendered sample release you can steal.
Read the guide → Latest
"A press release isn't a sales pitch. It's a reporter's shortcut. And most founders write the opposite of one."
Thought Leadership11 min read
Your takes are agreeable, which is why nobody repeats them. Build a personal POV that costs you something, using the 5 tests inside.
Read → Content Marketing9 min read
Your blog has 40 posts and no rankings because none of them connect. Build a topic cluster with the 5-page minimum and the internal link map inside.
Read → Personal Branding10 min read
Most founders confuse visibility with authority. Build authority as a founder by stacking the six proof assets your buyers check before they call you.
Read → Personal Branding12 min read
Most founders still post like it's 2021. The 8 shifts that grow on LinkedIn now, plus the weekly cadence your calendar can survive.
Read → Content Marketing10 min read
Your best post is doing one job when it could do twelve. The atomization ladder to repurpose blog content, plus the 12-asset map inside.
Read → Content Marketing9 min read
Google's scaled content abuse policy ended the AI content mill. How to scale content with AI in 2026, and the 4 guardrails your team needs.
Read → Personal Branding11 min read
Most authority newsletters fail on the second issue, not the first. Start a newsletter your readers open for years, plus the 7 questions to answer first.
Read → Thought Leadership10 min read
You know more than you publish. How to turn expertise into content that keeps the nuance, with the extraction interview method inside.
Read → Thought Leadership9 min read
Editors reject most bylines by paragraph two. How to write a byline article that survives your target editor, using the 4-part argument spine.
Read → Personal Branding8 min read
Your LinkedIn headline is naming your job when it should be selling an outcome. Four patterns that earn profile views, plus the 220-character rules.
Read → PR & Press Releases10 min read
Most founders announce a funding round the day the wire clears. That is 3 weeks too late. Your embargo timeline, exclusive pitch, and the 21-day plan.
Read → Reputation Management12 min read
You cannot buy or get a Google knowledge panel on demand. Here is what actually triggers entity recognition, plus the 9 steps that get you there.
Read → Reputation Management11 min read
Most businesses will never qualify, and paid editing must be disclosed. Whether you can get a Wikipedia page, the AfC path, and 5 red flags.
Read → PR & Press Releases10 min read
Most founders pitch a company, not a story. Here is how to get an article in TechCrunch, what kills your pitch, and the 5 angles that survive.
Read → PR & Press Releases11 min read
Your competitors are already in the local paper. Here is how to get local news coverage, the 5 angles that land, and who to email first.
Read → Reputation Management9 min read
Ask every customer, not just the happy ones. Gating and incentives get you reviews removed. The 5 asks that get more Google reviews and survive.
Read → PR & Press Releases10 min read
Most podcast pitches die in line one. Here is how to pitch a podcast as a guest, plus the 6 rules and the opener your email needs.
Read → Reputation Management8 min read
Your reply is not for the angry customer. It is for the 40 people who read it later. How to respond to a bad review in 4 lines.
Read → PR & Press Releases11 min read
HARO shut down in 2024, but the queries did not. Here is how to respond to a HARO query today, the 3-block reply, and where your next quote comes from.
Read → PR & Press Releases8 min read
Your pitch is not too long. It is too vague. Here is the media pitch that gets replies, the 4 fixes that matter, and the subject line formula.
Read → AEO & AI Search8 min read
Most glossary pages are dead weight no AI quotes. Here is how to build a citable glossary page the AI answers your buyers see actually pull from.
Read → PR & Press Releases11 min read
Most media lists are 500 names and zero replies. Build a media list that works, with the 12 columns and the sourcing order your pitches need.
Read → AEO & AI Search9 min read
Every AI crawler hits your site blind to what matters. Here is how to create an llms.txt file that hands them your best pages, plus a template.
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