PR & Press Releases12 min read
The one-page rule, the headline formula, the lead paragraph anatomy, and the five phrases that get your release deleted. Includes a fully rendered sample release you can steal.
Read the guide → Latest
"A press release isn't a sales pitch. It's a reporter's shortcut. And most founders write the opposite of one."
Content Marketing12 min read
Your climbing gym posts send footage and sells nothing. Content marketing for climbing gyms that converts, with the Beta Ladder inside.
Read → Personal Branding11 min read
Fighters follow the coach, not the address. Personal branding for boxing gyms keeps your name on the door, in 5 moves.
Read → Personal Branding8 min read
Your best setter has more followers than your gym. Personal branding for climbing gyms fixes that imbalance, in 4 moves.
Read → Reputation Management8 min read
A single fight-night rumour outlives your best year. Reputation management for boxing gyms, in 6 fixes that hold the door open.
Read → Reputation Management9 min read
One member's post can empty a 6am class. Reputation management for crossfit gyms, in 7 fixes that protect your retention.
Read → AEO & AI Search9 min read
Your next client is searching an injury, not a workout. AEO for pilates studios wins those questions, with the 5-signal playbook inside.
Read → AEO & AI Search11 min read
Students ask ChatGPT for a beginner class, not Google. AEO for yoga studios makes that answer your studio, with the 8 signals inside.
Read → Content Marketing9 min read
Your prospects fear the cold, not the price. Content marketing for cryotherapy studios answers that first, with the 5 objections inside.
Read → Content Marketing10 min read
Your hardest sell is 90 minutes alone in the dark. Content marketing for float spas kills that fear before the booking, with the fix inside.
Read → Publications & Media10 min read
Editors ignore your grand opening and run your data. Here is how to get press for wellness centers, with 6 angles that actually land.
Read → Publications & Media9 min read
Your new class schedule is not news. Here is how to get press for yoga studios with 5 angles editors run, and the pitch to send today.
Read → PR & Press Releases8 min read
Your open gym day will not get covered. A press release for crossfit gyms needs a real news peg. Grab the template and 5 angles inside.
Read → PR & Press Releases10 min read
A new reformer is not news and editors know it. Your press release for pilates studios needs a hook. Grab the template and 6 angles.
Read → Thought Leadership8 min read
Wellness talk is noise now. Thought leadership for float spas needs a stance you can defend, and here are 4 you can take this month.
Read → Thought Leadership11 min read
Your wellness center sounds like every other one. Thought leadership for wellness centers gives you a stance rivals cannot copy, in 8 takes.
Read → AEO & AI Search9 min read
Brides ask ChatGPT who blows out hair near them. AEO for blow dry bars makes that answer your chair, in 6 moves.
Read → AEO & AI Search8 min read
Clients find a therapist through a locator or an assistant, not your site. AEO for massage therapists wins that slot, with 4 signals.
Read → Publications & Media8 min read
Your blowout bar is a lifestyle desk story, not a beauty one. How to get press for blow dry bars, with the 5 angles editors assign.
Read → Publications & Media8 min read
Editors skip your grand reopening and run your chair-rental story. How to get press for hair salons, with the 7 angles that land.
Read → PR & Press Releases8 min read
One efficacy claim and the wire kills your release. Your press release for acupuncturists needs evidence framing. Grab the template.
Read → PR & Press Releases9 min read
A new-modality announcement gets deleted in seconds. Your press release for massage therapists needs a health hook. Take the template.
Read → Personal Branding9 min read
Your chamber is identical to the one across town. Personal branding for cryotherapy studios is the only gap left, in 7 moves.
Read → Personal Branding8 min read
Clients book the person holding the needle, not your logo. Personal branding for IV therapy clinics, in 5 moves that fill your chairs.
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