PR & Press Releases12 min read
The one-page rule, the headline formula, the lead paragraph anatomy, and the five phrases that get your release deleted. Includes a fully rendered sample release you can steal.
Read the guide → Latest
"A press release isn't a sales pitch. It's a reporter's shortcut. And most founders write the opposite of one."
AI Search & AEO10 min read
How Shopify brands actually win citations in ChatGPT, Perplexity, and Google AI Overviews in 2026.
Read → Publication Features10 min read
The honest path to a real Forbes feature in 2026, without paying an agency or a contributor.
Read → PR & Press Releases10 min read
What actually works for SEO when you publish a press release in 2026, and what's been sold as SEO but isn't.
Read → PR & Press Releases9 min read
The honest answer on press release length for 2026, based on what editors actually read and what gets deleted.
Read → AI Search & AEO11 min read
A clear-eyed comparison of AEO and traditional SEO. What overlaps, what breaks, and what to actually do about it this year.
Read → Guides & Playbooks10 min read
A working guide to winning featured snippets in 2026, even as AI answers eat the top of the SERP.
Read → PR & Press Releases11 min read
Eight real press release examples that landed coverage in 2025, broken down by why they worked. No generic templates, no filler.
Read → AI Search & AEO13 min read
A complete working playbook for Answer Engine Optimization in 2026. The four levers, the measurement stack, and the mistakes that waste budget.
Read → Publication Features10 min read
A working playbook for getting featured in major magazines in 2026. How editors actually find sources, and what to send them.
Read → AEO & AI Search9 min read
How attorneys get recommended by ChatGPT when a user types "best personal injury lawyer near me" and why most firms are invisible.
Read → AEO & AI Search14 min read
The full playbook for making your brand visible to ChatGPT, Claude, Gemini, and Perplexity. Citations, entities, press, schema.
Read → AEO & AI Search8 min read
Why the old SEO playbook doesn't move AI answers, and what you have to do differently when the search box is a chatbot.
Read → Publications9 min read
Every founder asks about it. Here's what it is, what it isn't, and why most people chasing it are chasing the wrong thing.
Read → AEO & AI Search10 min read
What the model actually pulls, which sources it trusts, and the four-step loop that gets your name into its answers.
Read → Publications12 min read
What the program actually is in 2026, who gets in, and what the realistic path looks like from pitch to byline.
Read → Publications11 min read
Editorial coverage vs contributor bylines. The difference matters more than you think, and one is ten times harder than the other.
Read → Publications10 min read
Inc. 5000 vs editorial coverage, the five pitch angles that land, and why the contributor track is smaller than you think.
Read → Publications11 min read
Reporter-driven, paywall-tightened, and why as-told-to is the easiest way in. Five angles that still convert.
Read → PR & Press Releases8 min read
Four sentences, one reporter at a time. A sample pitch email you can copy, and the reasons most cold pitches die in the first line.
Read → Publications10 min read
ELN vs the editorial track. What each one actually gets you, what it costs, and which one to chase for your brand.
Read → AEO & AI Search9 min read
The three signals Google weighs, the six-month workflow, and the five mistakes blocking most founders from ever getting verified.
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