PR & Press Releases12 min read
The one-page rule, the headline formula, the lead paragraph anatomy, and the five phrases that get your release deleted. Includes a fully rendered sample release you can steal.
Read the guide → Latest
"A press release isn't a sales pitch. It's a reporter's shortcut. And most founders write the opposite of one."
PR & Press Releases10 min read
An advisory board press release that reads like a résumé gets ignored. Your template, plus the 3 angles that get your new advisor covered.
Read → Publications & Media10 min read
Op-eds that promote your own nonprofit get passed over. How to get featured in Chronicle of Philanthropy: your 4 rules for a piece editors run.
Read → Publications & Media9 min read
Most brand pitches to theSkimm miss the reader entirely. How to get featured in the Skimm, and your 5-part pitch for a busy shopping editor.
Read → Publications & Media9 min read
Paying for a Built In profile won't buy you editorial coverage. How to get featured on Built In, and your 4 routes to an editor's yes.
Read → Publications & Media9 min read
Most pieces sent to Inside Higher Ed get declined. Here's how to write for Inside Higher Ed so your piece lands, plus the 2-Week Pitch Test.
Read → Publications & Media9 min read
Most Chronicle pitches get rejected. Here's how to write for the Chronicle of Higher Education, get paid, and the 3-line pitch your editor wants.
Read → Personal Branding10 min read
You've heard people fear public speaking more than death. These public speaking statistics say otherwise, plus the 6 numbers worth citing.
Read → Personal Branding10 min read
Your book now competes with 3.5M self-published titles a year. The self publishing statistics that matter, and the 4 numbers to plan around.
Read → Content Marketing11 min read
At 10,000 paid readers, Substack's 10% cut can cost you $15,900 a month. The Substack alternatives worth moving to, and your exit checklist.
Read → How-To Guides10 min read
Your first page of results shapes most first impressions. What shows up when you Google your name, why, and the 5 layers you can change.
Read → PR & Press Releases10 min read
One wrong sentence in a Chapter 11 press release and your vendors stop shipping. The template, the exact wording, and the order to brief your 4 audiences.
Read → Content Marketing9 min read
Leave beehiiv for the wrong tool and you pay twice to move. 8 beehiiv alternatives with 2026 prices and fees, plus an Exit Cost Score for your pick.
Read → Content Marketing9 min read
Pick the wrong one and you rebuild your funnel in a year. beehiiv vs Kit on price, fees and automations, with the list-size crossover for your plan.
Read → Personal Branding10 min read
Over 4 million new books in 2025, and print sales flat. The book publishing statistics your author plan needs, plus the Shelf Math behind your odds.
Read → Publications & Media9 min read
Your collection launch will not get you into BoF. How to get featured in Business of Fashion with the money angle, plus the 3-part pitch filter inside.
Read → Publications & Media9 min read
Your new menu item is not news to NRN. How to get featured in Nation's Restaurant News with unit economics, plus 5 angles and the editors to pitch.
Read → Publications & Media10 min read
Most retail pitches die in the tip form. How to get featured in Retail Dive with numbers your editor can verify, plus 5 pitch angles inside.
Read → Publications & Media9 min read
WWD editors sort a flood of pitches each market week. How to get featured in WWD by pitching the trade story, plus the 6 angles and timing for your brand.
Read → How-To Guides9 min read
Whatever ranks for your name is your first impression. How to rank for your name on Google and own page one, with the 7-step playbook and audit sheet.
Read → How-To Guides10 min read
Share a name with a celebrity and Google hides you on page 4. The 5 moves to rank for your own searches anyway, plus the Modifier Moat to build yours.
Read → Personal Branding11 min read
Cite the wrong creator count and your pitch loses the editor. Creator economy statistics with source, year and definition, plus the Denominator Ladder.
Read → How-To Guides10 min read
When Google confuses you with a namesake, your leads land on a stranger's page. Entity disambiguation fixes it. Here are the 5 layers that do it.
Read → Personal Branding11 min read
Repeat unsourced ghostwriting statistics and you lose the room. The verified 2026 numbers on rates, AI and disclosure, with the Ghost Grade scale inside.
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