PR & Press Releases12 min read
The one-page rule, the headline formula, the lead paragraph anatomy, and the five phrases that get your release deleted. Includes a fully rendered sample release you can steal.
Read the guide → Latest
"A press release isn't a sales pitch. It's a reporter's shortcut. And most founders write the opposite of one."
How-To Guides9 min read
Most press coverage links to no one, wasting the best backlinks you can earn. Here is how to get backlinks from press coverage with 6 tactics that work.
Read → AEO & AI Search9 min read
When AI answers your buyer, one brand gets named and the rest vanish. Here is how to get featured in AI answer boxes with 6 moves that earn your mention.
Read → Thought Leadership8 min read
Waiting for an invite to industry events is how you stay home. Here is how to get invited to industry events by making yourself impossible to skip.
Read → Reputation Management9 min read
Someone Googles your name before they trust you, and page one decides the verdict. Here is how to own page one of Google with 8 assets you control.
Read → PR & Press Releases9 min read
Your report took months, and a weak release buries it on day one. Here is how to write a report launch press release with a 7-part plan that lands.
Read → How-To Guides11 min read
Most company Wikipedia pages get deleted within weeks. Here is how to build a Wikipedia page that survives, and the sources you need first.
Read → Content Marketing9 min read
Most content calendars are dead by March. Here is how to create a content calendar your team actually keeps, built on 5 simple levers.
Read → Reputation Management10 min read
A fake one-star costs you customers every week it sits there. Here is how to dispute Google reviews that break the rules, in 7 steps.
Read → PR & Press Releases10 min read
Most law firms are invisible to reporters. Here is how to earn law firm press coverage your rivals miss, with 7 angles editors run.
Read → Publications & Media9 min read
Most pitches to The Guardian die unread. Here is how to write for The Guardian, with the 5 patterns that get you commissioned.
Read → AEO & AI Search10 min read
Perplexity answers your buyers before they reach your site. Here is how to get cited in Perplexity, with the 7 tactics that put you in the answer.
Read → Publications & Media8 min read
Parenting editors reject most pitches in seconds. Here are the 5 angles that get you featured in Parents magazine, plus the exact story to send first.
Read → Publications & Media8 min read
The BBC will not find you by accident. Here is how to get on the BBC as an expert, with the 5 routes producers actually use to book your kind of guest.
Read → PR & Press Releases8 min read
Producers book guests in minutes, not days. Here are the 5 pitch angles that get you on radio shows fast, plus the segment idea you should send first.
Read → PR & Press Releases9 min read
Spray and pray is not a strategy. Here is how to measure press release ROI your CFO respects, with the 5 metrics that connect to revenue.
Read → Thought Leadership9 min read
Most panels die because the moderator talks too much. Here are the 7 moves to moderate a panel discussion your audience actually remembers.
Read → How-To Guides8 min read
Your About page is your second-most-visited page and it is wasting the visit. Here are the 7 parts that turn readers into buyers, in the right order.
Read → How-To Guides10 min read
Freeze on camera and the story becomes your nerves, not your message. Use this media interview preparation plan to walk in ready and in control.
Read → Reputation Management8 min read
One bad review now reaches buyers through AI answers. Here are the 7 online reputation management plays your business needs working in 2026.
Read → AEO & AI Search8 min read
Shoppers ask ChatGPT before they reach your store. Here are the 7 fixes that get your product pages cited in AI search, not skipped for a competitor.
Read → AEO & AI Search9 min read
Your customers now ask ChatGPT which insurer to trust. AEO for insurance is how your brand becomes the answer. Here is the question-coverage map.
Read → Reputation Management10 min read
Anyone can claim expertise. Your audience now checks. Here is the 5-rung proof ladder to build credibility online that survives scrutiny.
Read → How-To Guides9 min read
Most brand guidelines are pretty PDFs nobody opens. Here are the 10 decisions to create brand guidelines your team will actually use.
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