PR & Press Releases12 min read
The one-page rule, the headline formula, the lead paragraph anatomy, and the five phrases that get your release deleted. Includes a fully rendered sample release you can steal.
Read the guide → Latest
"A press release isn't a sales pitch. It's a reporter's shortcut. And most founders write the opposite of one."
Content Marketing11 min read
Gate the wrong asset and you kill traffic for no leads. A gated content strategy that converts: the 6 rules for what to lock and what to give away.
Read → Publications & Media9 min read
The Boston Globe ignores your pitch if it has no local hook. Get featured in The Boston Globe with the 5 local angles its editors open.
Read → PR & Press Releases10 min read
Reporters do not cover you because you exist. Earn personal brand press coverage with the 4-rung ladder that takes you from unknown to quoted, inside.
Read → Reputation Management9 min read
One bad review can sink your ranking. Here is how to manage TripAdvisor reviews with 7 moves that protect your bookings.
Read → Content Marketing10 min read
Readers smell AI copy in one sentence. These 5 rules keep your AI content marketing fast to make and impossible to flag.
Read → Publications & Media10 min read
Editors reject most pitches in seconds. Steal these 5 publication pitch templates that get your story read and answered.
Read → Personal Branding11 min read
Posting more on X will not build your brand. Personal branding on Twitter/X takes strategy, not volume. The 6 plays that grow real authority in 2026.
Read → PR & Press Releases9 min read
Energy reporters delete generic pitches fast. Here are the 7 rules that get your energy sector press release actually read.
Read → Reputation Management9 min read
Your best reviews are invisible to AI. Here are the 6 social proof signals that make ChatGPT and Google trust your reputation.
Read → AEO & AI Search10 min read
AI engines trust Wikidata more than your website. Here is how Wikidata powers AI search, plus the 4 steps to get your entity into it, inside.
Read → AEO & AI Search11 min read
Buyers now ask ChatGPT which supplier to shortlist. AEO for manufacturing decides if you make the list. The 7 moves that get your plant cited, inside.
Read → AEO & AI Search11 min read
ChatGPT names a few sources and buries the rest. The 6 factors behind how ChatGPT picks sources, and how you become one of them.
Read → Content Marketing10 min read
Your static posts get scrolled past. Interactive content marketing makes readers act. The 6 formats that lift engagement, and how to build each.
Read → Publications & Media10 min read
Health editors reject your 'expert available' pitch on sight. Get featured in health publications with the 5 angles that actually land coverage.
Read → Publications & Media10 min read
Want SELF to say yes? The 5 wellness angles that get you featured in SELF Magazine, and the pitch length editors actually read.
Read → Reputation Management11 min read
One angry Yelp review can outrank everything good. The 7 plays to manage Yelp reviews for your business without breaking the rules.
Read → Personal Branding11 min read
A title change is not a rebrand. The 7-step reset to rebrand yourself professionally so the market, and AI search, update with you.
Read → Personal Branding9 min read
220 characters decide if anyone clicks. Your LinkedIn headline is your personal brand's first line. The 7 formulas that make it earn the click, inside.
Read → PR & Press Releases9 min read
Your expansion news reads like a memo editors ignore. Write a company expansion press release reporters actually run, with the 5-part template inside.
Read → PR & Press Releases9 min read
A granted patent is news only if you frame it right. The 7-part patent announcement press release template that earns you pickup.
Read → AEO & AI Search10 min read
Your brand's worst news shapes what AI says about it. The 6 patterns in how AI search handles controversial brands, and how to respond.
Read → AEO & AI Search11 min read
Claude cites a short list of sources and skips the rest. The 7 signals behind how Claude selects sources, and how you get picked.
Read → Content Marketing10 min read
You're publishing blind without one. The 9 metrics a content marketing scorecard tracks to prove your content earns money, weighted.
Read →