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The Journal — Page 32 of 41

Earlier field notes.

Older guides from the Instant Press team. Newest posts live on page one.

How Perplexity Handles Product Recommendation Queries

A practical look at how Perplexity ranks and cites products in shopping queries, and what brands need to do to show up in those answers.

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How to Get Featured in The Hustle Newsletter

The Hustle reaches over 2.5 million subscribers who read about business, startups, and tech. Getting featured means massive exposure in a single morning send.

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How to Pitch a Feature Story Instead of a News Hit

Most pitches chase breaking news angles that expire in hours. Feature pitches land longer stories with more SEO value and shelf life.

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Internal Linking Patterns That Help AI Understand Your Site

AI models and search engines use your internal link structure to map relationships between topics.

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Press Releases for Climate Tech Companies

How climate tech founders and PR leads can write press releases that earn coverage in trade press, mainstream business media, and the climate-focused outlets.

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How to Write an ESG Press Release

What to include and what to avoid when announcing ESG commitments, results, and reports, with the credibility tests that decide whether the release lands or backfires.

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Press Release Writing for PropTech Companies

How to write press releases that get coverage in PropTech, real estate, and finance media, with specific tactics for funding, product launches, and partnerships.

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AEO for Beauty and Skincare Brands

How beauty and skincare brands can earn recommendations from ChatGPT, Perplexity, Gemini, and Google AI Overviews when shoppers ask for product picks.

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The Ranking Signals AI Search Engines Actually Use

A clear breakdown of the signals ChatGPT, Perplexity, Gemini, and Google AI Overviews weigh when deciding which businesses, products, and sources to recommend in 2026.

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How to Get an Author Bio on Major Publications

Land an author bio on Forbes, Entrepreneur, Inc. Learn the submission process, write a compelling bio, and leverage bylines for credibility.

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How to Get Your Podcast Ranked in Apple and Spotify

Understand podcast algorithms, optimize your metadata, build download velocity, and leverage PR to rank higher on Apple Podcasts and Spotify.

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How to Write a Company Boilerplate That Doesn't Suck

Most company boilerplates are forgettable jargon. Learn how to write one that journalists will read and quote.

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How to Write a Press Release for a Clinical Trial

What to include and what to avoid when announcing clinical trial enrollment, results, or milestones, with regulatory context and a usable structure.

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How to Write a Press Release for a Franchise

A practical guide to writing press releases for franchise businesses, whether you are corporate, a master franchisee, or a single-unit owner.

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Press Release Wire Services Compared: PR Newswire, BusinessWire + 8

Honest 2026 comparison of every major press release wire: PR Newswire, BusinessWire, GlobeNewswire, Cision, EIN, and 5 more.

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The Best LLM Monitoring Tools for AEO Work

Monitor how ChatGPT, Claude, and Gemini cite your content. Learn which tools track LLM citations, what metrics matter, and how to interpret results.

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Topical Clusters: The Foundation of AEO Content Strategy

Learn how topical clusters improve AI search visibility. Master pillar pages, supporting content, and internal linking for answer engine optimization.

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How Much Does a Press Release Actually Cost in 2026

Real pricing breakdown for press release writing and distribution, from DIY to full-service agencies.

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How to Get Cited in Google Gemini

Gemini powers Google AI Overviews and the Gemini app. Here is how to structure content so Google's AI model cites your brand in its answers.

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How to Get Featured in Adweek

Adweek covers advertising, marketing, and media. Here is how to pitch their editors, what stories they run, and how to position your brand for coverage.

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How to Get Listed on You.com and Alternative AI Search

Beyond ChatGPT and Perplexity, a wave of AI search engines is growing. Here is how to get your brand visible on You.com, Phind, Kagi, and other alternative platforms.

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How to Get on Industry Awards Lists (Legitimately)

Awards like Inc. 5000, Forbes 30 Under 30, and industry-specific lists build credibility and AI visibility. Here is how to apply and win without pay-to-play schemes.

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How to Optimize FAQ Pages for Answer Engines

FAQ pages are the easiest content to optimize for AI search. Here is how to structure them so ChatGPT, Perplexity, and Google AI Overviews pull from your answers.

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