How to Get Featured in the Wall Street Journal
The WSJ covers business, finance, and policy. Here is how to position yourself or your company as a source for Journal reporters.
Read →Older guides from the Instant Press team. Newest posts live on page one.
The WSJ covers business, finance, and policy. Here is how to position yourself or your company as a source for Journal reporters.
Read →Optimize for Google AI Overviews with structured data, content architecture, and authority signals that make your answers visible to 2B+ monthly users.
Read →Podcast guesting builds authority, backlinks, and AI citations. Here is the exact process to find shows, pitch hosts, and turn appearances into lasting visibility.
Read →Your homepage is the first page AI models crawl. Here is how to structure it so ChatGPT, Perplexity, and Google AI Overviews understand what your brand does.
Read →Voice search now runs through AI models, not keyword matching. Here is how to structure content so Siri, Alexa, and Google Assistant cite your brand.
Read →You do not need a PR agency or a famous name to land coverage in major publications. Here is the process for pitching tier-one outlets cold and getting responses.
Read →Get journalists and food bloggers to cover your restaurant opening. Copy-paste press release template with examples, timing tips, and photography requirements.
Read →Traditional keyword research tools miss the prompts people feed to ChatGPT, Claude, and Gemini.
Read →Entity graphs tell Google and AI models what your brand is, who runs it, and how it connects to your industry. Here is how to build one from scratch.
Read →Build a press kit journalists actually download. Learn what to include, where to host it, and the mistakes to avoid.
Read →Land thought leadership features in major publications. Strategic pitching, idea portfolio building, and proven positioning methods for executives and founders.
Read →Pitch Mashable successfully with audience-first angles. Follow their editorial priorities, understand the newsroom workflow, and craft stories reporters can't ignore.
Read →Wikidata is the backbone of Google Knowledge Panels. Learn how to create a Wikidata entry for your brand and claim your spot in search results.
Read →Copy-paste charity event press release template with structure, templates, and strategy for reaching journalists and local media.
Read →Four templated press releases real estate agents use to land local media coverage, boost SEO, and stay top-of-mind with their sphere.
Read →Why press coverage is the most powerful lever in AEO, how to measure PR's impact on AI citations, and how to build a PR strategy that serves both traditional.
Read →How to write B2B press releases that rank for press release SEO, reach trade journalists, and generate qualified leads in 2026.
Read →Knowledge Panels show your company facts in Google's right rail. Here is how the panel forms, the 5 steps to claim yours, and the AI angle.
Read →Step-by-step process to measure your content's presence in AI search engines. Test ChatGPT, Claude, Perplexity, and Gemini with specific prompts.
Read →Get your story in Bloomberg News, Businessweek, or Bloomberg TV. Learn the editorial structure, how to pitch reporters, and what Bloomberg coverage means.
Read →Google rankings and LLM citations use different signals. Learn why both matter and how to optimize for each system.
Read →Podcast transcripts are now training data for AI. Learn how to get cited by answer engines and build authority through strategic podcast appearances.
Read →When to announce an award with a press release, how to structure it, and a copy-paste template with distribution strategy.
Read →