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The Journal — Page 5 of 35

Earlier field notes.

Older guides from the Instant Press team. Newest posts live on page one.

Local SEO Guide for Small Business (8 Steps)

Your competitors are showing up in the map pack. You're not. This local SEO guide for small business owners fixes that in 8 steps.

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Technology Launch Press Release (That Gets Covered)

Most tech launches read like spec sheets and die in the inbox. The technology launch press release structure that earns your product coverage.

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AI Reputation Management (Why the Old Playbook Broke)

Your reputation now forms inside AI answers you never see. Here is how AI reputation management works, and the 4 levers you control.

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How to Build a Landing Page That Converts (9 Sections)

Your landing page is leaking buyers at every scroll. Here are the 9 sections that build a landing page that converts cold traffic.

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Pillar Content Strategy (7 Steps to Pages That Rank)

Most pillar pages are just long blog posts that rank for nothing. Here is the pillar content strategy that builds real topical authority for you.

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How to Get AI Chatbots to Recommend Your Service (7 Moves)

Buyers ask ChatGPT for a shortlist before they ask you. Here are the 7 moves that get AI chatbots to recommend your service first.

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How to Get Featured in Women's Health (5 Pitches That Land)

Women's Health editors kill generic wellness pitches in seconds. Here are the 5 pitch angles that get you featured, and what to send.

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Newsletter Thought Leadership for Founders (Start Here)

Most founder newsletters die at issue four. Here is how to use a newsletter to build thought leadership your buyers actually open.

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AI Citations vs Backlinks (Where Authority Goes Now)

Backlinks built Google. AI citations build the answers. How ai citations vs backlinks reshapes your authority, plus the 4 moves to earn them.

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Employee Advocacy for Reputation (5 Plays That Work)

Your employees reach more people than your brand page ever will. Here are 5 employee advocacy plays that build reputation, not just noise.

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How to Write a Speaker Bio (5 Booking Triggers)

Most speaker bios read like résumés and get ignored. Write a speaker bio with the 5 triggers that make event organizers book you.

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Get Featured in the Miami Herald (5 Local Hooks)

The Miami Herald ignores national pitches and rewards local ones. How to get featured in the Miami Herald with the 5 hooks your story needs.

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How to Get Featured in Reuters (5 Wire Realities)

Reuters runs on facts, not your hype. How to get featured in Reuters with the 5 wire realities that decide whether an editor picks your story.

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Get Press Coverage for a Charity (5 Story Angles)

Reporters want charity stories, but not the one you keep pitching. How to earn charity press coverage with the 5 angles newsrooms actually run.

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How to Monitor ChatGPT Brand Mentions (5 Methods)

ChatGPT is describing your brand to buyers right now, and you cannot see it. How to monitor ChatGPT brand mentions with 5 methods that work today.

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How to Remove Court Records From Google (2026)

Old court records can haunt your search results for years. How to remove court records from Google, or bury them, with a step-by-step path.

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Set Up Email Marketing for Your Business (7 Steps)

Social platforms can drop your reach overnight. Email cannot. How to set up email marketing for your business in 7 steps you can finish this week.

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Board Appointment Press Release (Template + Example)

Your board appointment is news, if you write it right. The board appointment press release structure reporters pick up, with an example.

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AEO for Coaches and Consultants (The 2026 Playbook)

When a client asks ChatGPT for a coach, are you in the answer? AEO for coaches and consultants is how you get named, here is the 2026 playbook.

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Brand Positioning Guide for Small Businesses (5 Steps)

Your competitors blur together, and so do you. This brand positioning guide gives small businesses the 5 steps to claim a position you actually own.

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Build Credibility as a New Founder (Without Funding)

No one has heard of you, and that is your biggest sales problem. How to build credibility as a new founder, fast, using what you already have.

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How to Get Published in The Atlantic (5 Pitch Rules)

The Atlantic rejects almost everything you send. Here's how to get published in The Atlantic anyway, with 5 pitch rules its editors actually reward.

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How to Pitch Tech Reporters in 2026 (5 That Get Opened)

Tech reporters get hundreds of pitches a week and open almost none. Here is how to pitch tech reporters so your email is one they actually read.

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