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The Journal — Page 25 of 29

Earlier field notes.

Older guides from the Instant Press team. Newest posts live on page one.

How to Get Featured in TechCrunch: 5 Pitch Rules (2026)

Want TechCrunch coverage? Here are 5 pitch rules editors respond to — who to email, what angle works, and what gets your story killed.

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How to Get Published in Harvard Business Review (5 Pitches)

HBR rejects 99% of pitches. The 5 angles editors actually buy, who gets in, and the pitch you should send next week.

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How to Pitch a Reporter Cold (Without Getting Blocked)

The rules for cold pitching reporters who don't know you: what to research, how to write the email, and the follow-up cadence that doesn't burn bridges.

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How to Track Your AEO Performance (Without Guessing)

The measurement framework for AEO: what to track, how to track it, which tools work, and how to report on AI product visibility to stakeholders.

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Personal Branding for Founders Who Hate Personal Branding

A no-nonsense guide for founders who find self-promotion painful but need to build visibility: what to do, what to skip, and how to make it tolerable.

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Press Release Headlines That Get Opened

How to write press release headlines that reporters actually click: the formula, the patterns that work, and the mistakes that kill open rates.

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The Best Press Release Distribution Services Compared

An honest comparison of every major press release distribution service in 2026: pricing, reach, quality, and what you actually get for the money.

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The AEO Content Structure That Wins Citations

How to structure web pages so AI products can extract from them cleanly: heading patterns, answer placement, FAQ blocks, and the formats that get cited.

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Local Business Google Knowledge Panels: The 2026 Guide

How local business knowledge panels work, what triggers them, and how to optimize the panel your local business already has or wants to earn.

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How to Get a Press Release Into Google News

What Google News actually indexes, why most press releases don't appear there, and the steps that get your release into the news feed.

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How to Get Interviewed on a Major Podcast

The step-by-step process for landing podcast interviews: finding the right shows, writing the pitch, preparing for the conversation, and using the episode after it airs.

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Get Your Brand Into Google's AI Overview (3 Levers)

Google's AI Overview cites few sources per query. The 3 levers that get yours in: what the system pulls, how it picks, how to format.

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How to Get Your Wikipedia Page Approved in 2026

The real process for getting a Wikipedia article through review: notability standards, source requirements, drafting, and the submission process.

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PR for Crypto Startups (What Still Works in 2026)

The crypto PR landscape after the hype cycles: what reporters still cover, which outlets matter, and how to earn coverage without the pay-to-play trap.

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Funding Round Press Release Template: 8 Sections (2026)

Announcing your Series A, seed, or bridge round? Copy this 8-section template — deal terms, investor quotes, and the angles reporters cover.

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The Product Launch Press Release Template

A ready-to-use template for product launch press releases, with every section explained and common mistakes flagged.

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Schema Markup That Still Matters for AI Search

Which schema types AI products actually use, which ones don't matter anymore, and how to implement the markup that feeds knowledge graphs in 2026.

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Brand Mentions: The Currency of LLM Visibility

Why brand mentions across the web have become the primary ranking factor for AI product visibility, and how to build them systematically.

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How to Create a Google Knowledge Panel From Scratch

The step-by-step process for building a knowledge panel when you currently have nothing: entity signals, sources, schema, and the timeline.

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How to Get Cited by Claude in AI Answers

How Anthropic's Claude decides which brands and sources to reference, and the practical steps to increase your chances of appearing in Claude's answers.

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How to Get on the Today Show (The Unglamorous Truth)

What it actually takes to land a segment on the Today Show: who to pitch, what producers want, and the steps between cold email and live TV.

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How to Rank in Google AI Overviews

What Google AI Overviews pull from, how source selection works, and the specific tactics that get your content cited in Google's AI-generated answers.

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How to Write a Bylined Op-Ed That Editors Will Publish

The format, structure, and pitch process for getting op-eds and bylined articles placed in publications that matter.

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