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The Journal — Page 25 of 66

Earlier field notes.

Older guides from the Instant Press team. Newest posts live on page one.

How to Write Pillar Pages That Rank (7-Part Framework)

Most pillar pages are long posts that rank for nothing. How to write pillar pages that rank and get your content cited by AI, in 7 parts.

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How LLMs Handle Local Search Queries (2026)

When someone asks ChatGPT for the best option nearby, does your business show up? How LLMs handle local search queries, and how you win them.

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Brand Presence in LLMs: Get Cited by Every AI (2026)

Your brand is invisible in ChatGPT and it is costing you deals. Build brand presence across LLMs: the 4-layer stack that gets you cited.

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How to Get Featured on NBC News (5 Booking Paths)

NBC producers rarely book from cold pitches. To get your story featured on NBC News, here are the 5 booking paths that actually land segments.

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How to Get Featured in the Daily Mail (5 Story Types)

MailOnline reaches hundreds of millions on specific story types. How your brand gets featured in the Daily Mail, with the 5 angles that work.

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How to Get Press Without News (7 Angles)

No launch, no funding, no news? You can still get press. Here are the 7 angles that get you covered when you have nothing to announce.

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Repurpose a Press Release Into 10 Content Pieces

Your press release does one job and then dies in an archive. Here is how to repurpose a press release into 10 assets that keep working for weeks.

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Comparison Content SEO: 5 Ways to Rank and Get Cited

Comparison content wins buyers closest to buying. Here is the comparison content SEO format your pages need to rank and get cited by AI.

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How to Write Content for AI Search and SEO (7 Rules)

Google and AI search pull your content different directions. The 7 rules to write content for AI and SEO without picking a side.

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How to Write Guest Posts Editors Accept (7 Rules)

Editors reject most guest posts in one glance. Here are the 7 rules that get your guest post accepted, plus the pitch that opens the door.

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What Is Generative Engine Optimization (GEO)? 2026 Guide

Your customers are asking AI, not Google, and it answers without a click. What generative engine optimization is, and the 6 levers that get you cited.

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9 Content Types AI Search Engines Actually Cite

AI engines cite a few content types and ignore the rest. The 9 content types cited by AI search, and how you build each one for your site.

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How AI Search Engines Process Video Content (2026)

AI search reads your transcript, not your footage. How AI search engines process video content, and the 6 moves that get your videos cited.

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How to Ask Customers for Reviews (Without the Cringe)

Most review requests get ignored or feel needy. Here is how to ask customers for reviews your buyers actually answer, minus the cringe.

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Evergreen Content Strategy: 6 Pieces That Age Well

Most content is dead in 90 days. Build an evergreen content strategy your traffic compounds on: the 6 formats that keep earning.

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How to Get Featured in Insider (5 Pitches That Land)

Business Insider editors screen thousands of pitches a week. Here is how you get featured in Insider: the 5 pitch angles that survive the cut.

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LinkedIn Newsletter Strategy: 5 Moves That Get Read

Most LinkedIn newsletters die at issue three. Here is the newsletter strategy that keeps your subscribers opening: the 5 moves that work.

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How to Measure Personal Brand Strength (7 Real Signals)

You cannot grow what you cannot measure. Here are the 7 signals that show whether your personal brand is actually getting stronger.

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How to Write a DEI Press Release (5 That Land)

A vague DEI press release reads as PR spin and invites backlash. Write a DEI press release that holds up: the 5 rules your announcement needs.

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Hiring Announcement Press Release: 5 That Get Read

Most hiring announcements read like HR filler nobody opens. Turn your hiring announcement press release into a signal: the 5 angles that work.

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Hospitality Press Release: 5 That Editors Open

Hotel news reads like a brochure and editors delete it. Turn your hospitality press release into a story: the 5 angles that get covered.

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AEO for Fintech: 7 Ways to Win AI Search Trust

AI engines distrust financial advice by default. Here are 7 AEO plays for fintech that make ChatGPT cite your brand safely.

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7 Trust Signals AI Search Engines Value in 2026

AI search recommends brands it trusts and skips the rest. The 7 trust signals AI search engines actually value, and how you earn each one.

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