How to Get Featured in TechCrunch: 5 Pitch Rules (2026)
Want TechCrunch coverage? Here are 5 pitch rules editors respond to — who to email, what angle works, and what gets your story killed.
Read →Older guides from the Instant Press team. Newest posts live on page one.
Want TechCrunch coverage? Here are 5 pitch rules editors respond to — who to email, what angle works, and what gets your story killed.
Read →HBR rejects 99% of pitches. The 5 angles editors actually buy, who gets in, and the pitch you should send next week.
Read →The rules for cold pitching reporters who don't know you: what to research, how to write the email, and the follow-up cadence that doesn't burn bridges.
Read →The measurement framework for AEO: what to track, how to track it, which tools work, and how to report on AI product visibility to stakeholders.
Read →A no-nonsense guide for founders who find self-promotion painful but need to build visibility: what to do, what to skip, and how to make it tolerable.
Read →How to write press release headlines that reporters actually click: the formula, the patterns that work, and the mistakes that kill open rates.
Read →An honest comparison of every major press release distribution service in 2026: pricing, reach, quality, and what you actually get for the money.
Read →How to structure web pages so AI products can extract from them cleanly: heading patterns, answer placement, FAQ blocks, and the formats that get cited.
Read →How local business knowledge panels work, what triggers them, and how to optimize the panel your local business already has or wants to earn.
Read →What Google News actually indexes, why most press releases don't appear there, and the steps that get your release into the news feed.
Read →The step-by-step process for landing podcast interviews: finding the right shows, writing the pitch, preparing for the conversation, and using the episode after it airs.
Read →Google's AI Overview cites few sources per query. The 3 levers that get yours in: what the system pulls, how it picks, how to format.
Read →The real process for getting a Wikipedia article through review: notability standards, source requirements, drafting, and the submission process.
Read →The crypto PR landscape after the hype cycles: what reporters still cover, which outlets matter, and how to earn coverage without the pay-to-play trap.
Read →Announcing your Series A, seed, or bridge round? Copy this 8-section template — deal terms, investor quotes, and the angles reporters cover.
Read →A ready-to-use template for product launch press releases, with every section explained and common mistakes flagged.
Read →Which schema types AI products actually use, which ones don't matter anymore, and how to implement the markup that feeds knowledge graphs in 2026.
Read →Why brand mentions across the web have become the primary ranking factor for AI product visibility, and how to build them systematically.
Read →The step-by-step process for building a knowledge panel when you currently have nothing: entity signals, sources, schema, and the timeline.
Read →How Anthropic's Claude decides which brands and sources to reference, and the practical steps to increase your chances of appearing in Claude's answers.
Read →What it actually takes to land a segment on the Today Show: who to pitch, what producers want, and the steps between cold email and live TV.
Read →What Google AI Overviews pull from, how source selection works, and the specific tactics that get your content cited in Google's AI-generated answers.
Read →The format, structure, and pitch process for getting op-eds and bylined articles placed in publications that matter.
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