What Is Generative Engine Optimization (GEO)? 2026 Guide
Your customers are asking AI, not Google, and it answers without a click. What generative engine optimization is, and the 6 levers that get you cited.
Read →9 Content Types AI Search Engines Actually Cite
AI engines cite a few content types and ignore the rest. The 9 content types cited by AI search, and how you build each one for your site.
Read →How AI Search Engines Process Video Content (2026)
AI search reads your transcript, not your footage. How AI search engines process video content, and the 6 moves that get your videos cited.
Read →How to Get Featured in Insider (5 Pitches That Land)
Business Insider editors screen thousands of pitches a week. Here is how you get featured in Insider: the 5 pitch angles that survive the cut.
Read →How to Write a DEI Press Release (5 That Land)
A vague DEI press release reads as PR spin and invites backlash. Write a DEI press release that holds up: the 5 rules your announcement needs.
Read →Hiring Announcement Press Release: 5 That Get Read
Most hiring announcements read like HR filler nobody opens. Turn your hiring announcement press release into a signal: the 5 angles that work.
Read →How to Ask Customers for Reviews (Without the Cringe)
Most review requests get ignored or feel needy. Here is how to ask customers for reviews your buyers actually answer, minus the cringe.
Read →Evergreen Content Strategy: 6 Pieces That Age Well
Most content is dead in 90 days. Build an evergreen content strategy your traffic compounds on: the 6 formats that keep earning.
Read →LinkedIn Newsletter Strategy: 5 Moves That Get Read
Most LinkedIn newsletters die at issue three. Here is the newsletter strategy that keeps your subscribers opening: the 5 moves that work.
Read →How to Measure Personal Brand Strength (7 Real Signals)
You cannot grow what you cannot measure. Here are the 7 signals that show whether your personal brand is actually getting stronger.
Read →Hospitality Press Release: 5 That Editors Open
Hotel news reads like a brochure and editors delete it. Turn your hospitality press release into a story: the 5 angles that get covered.
Read →AEO for Fintech: 7 Ways to Win AI Search Trust
AI engines distrust financial advice by default. Here are 7 AEO plays for fintech that make ChatGPT cite your brand safely.
Read →7 Trust Signals AI Search Engines Value in 2026
AI search recommends brands it trusts and skips the rest. The 7 trust signals AI search engines actually value, and how you earn each one.
Read →DIY PR for Startups: 8 Plays With No Budget
No budget, no agency, no problem. These 8 DIY PR plays for startups win coverage before you can afford to pay for it.
Read →Content Upgrades That Convert: 6 Types That Work in 2026
Your blog traffic leaves without a trace. These 6 content upgrades that convert turn readers into subscribers you can reach.
Read →How to Get Featured in the LA Times (5 Real Pitches)
LA Times editors kill most pitches in seconds. Here is how you get featured in the LA Times: the 5 pitch angles that actually land.
Read →How to Get Featured in The Seattle Times: 6 Steps
Seattle Times editors ignore outsiders fast. Here is how to get featured in The Seattle Times with 6 steps built for your story.
Read →How to Remove Negative Glassdoor Reviews (7 Moves)
You usually cannot delete a Glassdoor review. What works instead to remove negative Glassdoor reviews or bury them: 7 moves that hold up.
Read →How to Respond to a Bad Yelp Review (7-Step Playbook)
One bad Yelp review can cost you customers for months. Here is how to respond to a bad Yelp review that wins the reader back: the 7-step playbook.
Read →Personal Brand Audit: 5 Surfaces to Check in 2026
What does the internet say about you? Run this personal brand audit across 5 surfaces to find the gaps costing you deals.
Read →How to Write a Series A Press Release (5 Rules)
Your Series A press release is a recruiting and sales asset, not a trophy. The 5 rules that turn a funding announcement into pipeline for you.
Read →Gated Content Strategy: 6 Rules for More Leads (2026)
Gate the wrong asset and you kill traffic for no leads. A gated content strategy that converts: the 6 rules for what to lock and what to give away.
Read →How to Get Featured in The Boston Globe (5 Ways In)
The Boston Globe ignores your pitch if it has no local hook. Get featured in The Boston Globe with the 5 local angles its editors open.
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