Feature articles on TechCrunch, Forbes, Business Insider, Inc., Fast Company, VentureBeat, and the rest of the stack your SaaS buyers actually read. Written by editors. Published by real outlets. Every word approved by you.
Reply rates on cold email dropped 60 percent after Google and Yahoo tightened sender rules in February 2024. LinkedIn CPMs tripled. Category sponsorships on G2 now start at $150K a year. The playbook that filled the pipeline in 2022 costs three times more and returns less.
Meanwhile your prospect opens ChatGPT, asks for the best tool in your category for a Series A team under 75 people, and gets three names. If yours is not one of them, the deal never enters the funnel. You never see the moment you lost it.
A press release wire is a one-to-many blast. A real editorial feature is a one-to-one relationship with a tech reporter. We run the relationship, you stay focused on product.
Our editorial team drafts a real feature from scratch. Founder angle, product angle, category angle, or contrarian-take. We pull the quotes in a 30-minute interview, write the piece in the outlet's house voice, and hand you a draft before an editor ever sees it.
TechCrunch, Forbes, Business Insider, Inc., Fast Company, VentureBeat, Built In, The Information. Not wire syndication. Not pay-to-play blogs. One canonical URL on a domain your buyer already visits twice a week.
Indexed inside 48 hours. Pulled into Perplexity and ChatGPT answers within 30 to 60 days. Shows up on alternative-to queries, category queries, and founder searches. Your SDR stops cold-opening every call.
Every engagement covers the full stack. Editorial, placement, backlink, indexing, AI citation, and full founder approval at every step.
B2B SaaS teams weighing PR have usually already tried wire services, G2 category sponsorships, and paid demand-gen. Here is what each line item actually returns.
| Instant Press | Wire Service | G2 Category Sponsor | Traditional PR Retainer | |
|---|---|---|---|---|
| Editorial feature article | Yes | No, just syndication | No, just placement | Sometimes |
| Outlet authority (median DA) | 90 | 18-24 | G2 only (DA 87) | 50-70 |
| Permanent dofollow backlink | Yes | Nofollow on clones | Nofollow on G2 profile | Outlet-dependent |
| AI citation impact (ChatGPT, Perplexity) | 60-day citation track record | Never cited | Only on G2-sourced answers | Outlet-dependent |
| Turnaround per placement | 3-10 days (mid-tier) | Same day, zero coverage | Monthly contract cycle | 6-12 weeks |
| Starting cost for SaaS | $3K-$5K/mo | $400 per release | $150K-$250K/yr | $8K-$15K/mo |
| Annual lock-in required | No, quarter-to-quarter | No | Yes, 12-month deal | Yes, 6-12 months |
Most tech PR shops start above $8K a month and will not sign a deal shorter than six months. You pay for the pitching motion whether or not the placements land. We run quarterly engagements and every dollar ties to a published URL.
No account execs. No junior team. Joey runs the call, Joey builds the SaaS plan, Joey writes the first article if you decide to move forward.
Every SaaS founder I met told me the same story. They hired a tech PR agency at $10K a month, sat through weekly status calls for six months, and ended with two mentions on blogs their customers had never heard of. Or they bought a G2 category sponsorship, sank $180K, and watched three competitors do the same thing and cancel each other out. Meanwhile the one competitor who kept getting cited in ChatGPT had five TechCrunch and Forbes features from the last year. The difference was never budget. It was which lever they pulled.
So I built the thing I wished existed for SaaS. Real editorial features on the outlets buyers read, priced quarterly instead of annually, with full founder approval on every word. Pre-launch founders start at $3K a month to build a thought-leadership track record. Funded teams run $8K to $15K a month for a full press cycle. The ones who hit pipeline scale up. The ones who do not keep their money. That is the entire pitch.
Book a free strategy call. We map the outlets, angles, and timeline that would move your SaaS this quarter. No deck. No sales engineer. Just the plan.
Book Your SaaS Strategy Call