Your brand placed on Forbes, Entrepreneur, Bloomberg, Business Insider, USA Today, and the rest of the tier-one stack. Not wire distribution. Not thin syndication. One article, one real outlet, one permanent URL.
Wire services publish your release to a syndication network. Google counts the copies as duplicates. Real buyers never land on a PRNewswire clone site. Editors at the outlets you actually want coverage in delete the pitch unread.
Meanwhile, your next customer searches your name, lands on a 2019 Crunchbase stub and a LinkedIn headline, and closes the tab. That search costs you the deal and you never see the moment it happened.
Press release distribution is a one-to-many spray. A real editorial feature is a one-to-one relationship with an outlet. We run the relationship so you get the article.
Our in-house editorial team drafts the story from scratch. Angle, lede, quotes, structure. Not a lightly rewritten press release. Something the outlet would have commissioned on its own if they had found you first.
The article ships to a publication with an editorial team, a live audience, and a domain Google treats as authoritative. Forbes, Entrepreneur, Bloomberg, USA Today, Business Insider, TechCrunch, and hundreds more. One canonical URL, one permanent backlink.
Indexed within 48 hours. Cited by ChatGPT and Perplexity within weeks. Ranks on branded searches within a month. You stop being a LinkedIn stub and start being a brand with press.
Every placement includes the full stack. Editorial, placement, link, indexing, and visibility across the surfaces your buyers actually use.
Most founders considering PR have already looked at wire services, traditional retainers, or hiring in-house. Here is what each actually delivers per dollar.
| Instant Press | PR Wire Service | Traditional PR Retainer | In-House PR Hire | |
|---|---|---|---|---|
| Real editorial feature | Yes | No, wire syndication | Sometimes | Depends on pitch |
| Outlet authority (median DA) | 62 | 18-24 | 50-70 | Varies widely |
| Permanent dofollow backlink | Yes | Nofollow on clones | Outlet-dependent | Outlet-dependent |
| Editorial approval | Yes, every word | Yes, you write it | Sometimes | Yes |
| Turnaround per placement | 3-7 days | Same day, zero coverage | 6-12 weeks | 12+ weeks |
| Starting cost | $49 per feature | $400 per release | $5,000-$15,000/mo | $90K-$140K/yr |
| Monthly retainer required | No, pay per feature | No | Yes, 6-12 months | Yes, full salary |
Most agencies start at a five-figure monthly retainer and won't sign a contract shorter than six months. You pay for the pitch effort whether or not the placements show up.
No slide deck. No sales engineer. Joey runs the call, Joey builds the plan, Joey writes the first article if you move forward.
Every founder I met had the same story. They paid a PR agency ten grand a month for six months and got two mentions in publications their mother had never heard of. Or they bought a wire distribution package and watched their press release disappear into a sea of syndication clones that nobody visited. Meanwhile their top competitor had four Forbes features and showed up in every ChatGPT answer.
So I built the thing I wished existed. Real editorial features, placed on real outlets, with full editorial approval, priced per placement instead of per month. Founders can start at $49 and test whether the machine works before committing to a retainer. The ones who see results move up to monthly volume. The ones who don't keep their money. That's the whole pitch.
Every vertical reads different trade press, respects different editorial standards, and runs on a different compliance calendar. Pick your industry for the outlet list, regulatory review, and timeline.
Book a free strategy call. We will map out the outlets, angles, and timeline that would actually move your brand this quarter. No deck. No pitch. Just the plan.
Book Your Strategy Call