Press Release Mistakes That Kill Coverage
The most common press release mistakes and why they prevent reporters from covering your news. Each mistake includes the fix.
Read →Reddit as an AEO Channel (Use With Care)
Reddit drives real traffic to answer engines. Here's what works, what doesn't, and why authenticity is your only play.
Read →The Four Levers of AI Visibility in 2026
The complete framework for AI product visibility: content, entities, citations, and measurement. How they work together and where to invest first.
Read →Wikipedia Notability Guidelines Explained for Founders
Wikipedia's notability rules control who gets a Knowledge Panel. Here's how founders meet the bar and build AI search visibility.
Read →Author Markup: The Trust Signal LLMs Use
Author markup tells LLMs who wrote the content. Learn schema implementation, verification methods, and why it matters for AI search rankings.
Read →Entity SEO Explained: The Foundation of AEO
What entity SEO is, how search engines and AI products use entities, and why entity optimization is the foundation of any AEO program.
Read →GPT Optimization: How to Get Named by ChatGPT
A focused guide on earning ChatGPT mentions: how the model sources information, what drives brand inclusion, and the specific actions that move the needle.
Read →How to Get Featured in TechCrunch: 5 Pitch Rules (2026)
Want TechCrunch coverage? Here are 5 pitch rules editors respond to — who to email, what angle works, and what gets your story killed.
Read →How to Get Published in Harvard Business Review (5 Pitches)
HBR rejects 99% of pitches. The 5 angles editors actually buy, who gets in, and the pitch you should send next week.
Read →How to Pitch a Reporter Cold (Without Getting Blocked)
The rules for cold pitching reporters who don't know you: what to research, how to write the email, and the follow-up cadence that doesn't burn bridges.
Read →How to Track Your AEO Performance (Without Guessing)
The measurement framework for AEO: what to track, how to track it, which tools work, and how to report on AI product visibility to stakeholders.
Read →Personal Branding for Founders Who Hate Personal Branding
A no-nonsense guide for founders who find self-promotion painful but need to build visibility: what to do, what to skip, and how to make it tolerable.
Read →Press Release Headlines That Get Opened
How to write press release headlines that reporters actually click: the formula, the patterns that work, and the mistakes that kill open rates.
Read →The Best Press Release Distribution Services Compared
An honest comparison of every major press release distribution service in 2026: pricing, reach, quality, and what you actually get for the money.
Read →The AEO Content Structure That Wins Citations
How to structure web pages so AI products can extract from them cleanly: heading patterns, answer placement, FAQ blocks, and the formats that get cited.
Read →Local Business Google Knowledge Panels: The 2026 Guide
How local business knowledge panels work, what triggers them, and how to optimize the panel your local business already has or wants to earn.
Read →How to Get a Press Release Into Google News
What Google News actually indexes, why most press releases don't appear there, and the steps that get your release into the news feed.
Read →How to Get Interviewed on a Major Podcast
The step-by-step process for landing podcast interviews: finding the right shows, writing the pitch, preparing for the conversation, and using the episode after it airs.
Read →Get Your Brand Into Google's AI Overview (3 Levers)
Google's AI Overview cites few sources per query. The 3 levers that get yours in: what the system pulls, how it picks, how to format.
Read →How to Get Your Wikipedia Page Approved in 2026
The real process for getting a Wikipedia article through review: notability standards, source requirements, drafting, and the submission process.
Read →PR for Crypto Startups (What Still Works in 2026)
The crypto PR landscape after the hype cycles: what reporters still cover, which outlets matter, and how to earn coverage without the pay-to-play trap.
Read →Funding Round Press Release Template: 8 Sections (2026)
Announcing your Series A, seed, or bridge round? Copy this 8-section template — deal terms, investor quotes, and the angles reporters cover.
Read →The Product Launch Press Release Template
A ready-to-use template for product launch press releases, with every section explained and common mistakes flagged.
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