How Much Does a Google Knowledge Panel Actually Cost
Real pricing for Google Knowledge Panel optimization: DIY vs agency vs PR firm. What you're actually paying for, where scams hide, and ROI framework.
Read →How to Build Topical Authority for AI Search
Best practices for answer engine optimization: the strategy to dominate AI answers in your category by building the authority signals LLMs actually use.
Read →How to Get on Good Morning America
A step-by-step guide to pitching GMA producers, landing a segment, and turning one TV appearance into lasting media authority.
Read →How to Prompt-Test Your Brand in AI Models
Test how AI platforms represent your brand. Use prompt testing to audit ChatGPT, Claude, Perplexity, and Gemini before optimizing for answer engines.
Read →How to Rank for Your Own Name in Google
Control your personal search results. Build a Knowledge Panel, dominate SERPs, and own your digital identity with strategic content layers.
Read →How to Write a New Hire Press Release
Learn to craft compelling new hire announcements that appeal to journalists and drive coverage. Includes templates and distribution strategy.
Read →Press Release for a Book Launch (Template Included)
Learn how to write an effective book launch press release with our step-by-step guide and copyable template.
Read →Nonprofit Press Release: Template + Free Distribution (2026)
Free nonprofit press release template plus the 12 outlets that publish nonprofit news for free. Distribute on near-zero budget and still earn local media coverage.
Read →Is the Press Release Dead in 2026? 7 Reasons It's Not
Pundits keep declaring press releases dead. The data disagrees. Here are 7 ways press releases still earn coverage, move SEO, and feed AI answers in 2026.
Read →AI Search Ranking Factors in 2026 (Best Guess)
What actually moves rankings in AI search engines like Perplexity, Google AI Overview, and ChatGPT. Best practices for answer engine optimization.
Read →Claiming Your Google Knowledge Panel as the Authority
Learn how to claim and optimize your Google Knowledge Panel to establish authority, drive traffic, and control your online narrative.
Read →How to Get Featured in Fast Company
A journalist-focused guide to securing coverage in Fast Company. Learn the five elements that stop editors from deleting your pitch, proven timing strategies.
Read →How to Get on NPR (The Process Nobody Explains)
The actual process to pitch NPR and broadcast media. Journalists want your story—here's how to give it to them the way they want it.
Read →How to Write a Press Release Headline That Gets Clicked
The headline is the only sentence most journalists read. Here's how to write one that earns clicks instead of deletes.
Read →Press Release Do's and Don'ts From 200 Campaigns
Learn what works in press releases from 200 real campaigns. Real dos and don'ts that boost journalist pickup and media coverage.
Read →Press Release Mistakes That Kill Coverage
The most common press release mistakes and why they prevent reporters from covering your news. Each mistake includes the fix.
Read →Reddit as an AEO Channel (Use With Care)
Reddit drives real traffic to answer engines. Here's what works, what doesn't, and why authenticity is your only play.
Read →The Four Levers of AI Visibility in 2026
The complete framework for AI product visibility: content, entities, citations, and measurement. How they work together and where to invest first.
Read →Wikipedia Notability Guidelines Explained for Founders
Wikipedia's notability rules control who gets a Knowledge Panel. Here's how founders meet the bar and build AI search visibility.
Read →Author Markup: The Trust Signal LLMs Use
Author markup tells LLMs who wrote the content. Learn schema implementation, verification methods, and why it matters for AI search rankings.
Read →Entity SEO Explained: The Foundation of AEO
What entity SEO is, how search engines and AI products use entities, and why entity optimization is the foundation of any AEO program.
Read →GPT Optimization: How to Get Named by ChatGPT
A focused guide on earning ChatGPT mentions: how the model sources information, what drives brand inclusion, and the specific actions that move the needle.
Read →How to Get Featured in TechCrunch: 5 Pitch Rules (2026)
Want TechCrunch coverage? Here are 5 pitch rules editors respond to — who to email, what angle works, and what gets your story killed.
Read →