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The Journal — Page 13 of 55

Earlier field notes.

Older guides from the Instant Press team. Newest posts live on page one.

How to Get Published in Nature (As a Business)

Nature rejects most submissions. Here's how your company can get published in Nature, or cited in it, without a research lab.

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Personal Brand vs Reputation (And Why It Costs You)

You shape your personal brand. You don't fully control your reputation. Here's the real difference, and why it costs you to confuse them.

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New CTO Press Release (5-Part Template That Runs)

A new CTO hire is only news if you frame it right. The 5-part new CTO press release template that gets picked up, not deleted.

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SEO vs AEO Difference: 6 Shifts That Matter in 2026

SEO and AEO are not the same game, and treating them alike costs you rankings. The 6 real SEO vs AEO differences that reshape your playbook.

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How to Create an AEO Strategy From Scratch (9 Steps)

No idea where to start with AI search? How to create an AEO strategy from scratch, the 9 steps in order, and what to build first for your citations.

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How to Get Featured in Music Publications (5 Paths)

Blasting your track to 200 blogs gets you ignored. Get featured in music publications with the 5 paths that actually earn coverage.

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How to Remove a Ripoff Report From Google (6 Options)

A Ripoff Report ranks for your name and it is scaring off customers. Your 6 real options to remove a Ripoff Report or bury it, ranked by what works.

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How to Write a CMO Press Release (7 Rules Editors Read)

Most CMO press releases die reading like internal memos. The 7 rules to write your CMO press release so a journalist actually runs it.

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How to Write Pillar Pages That Rank (7-Part Framework)

Most pillar pages are long posts that rank for nothing. How to write pillar pages that rank and get your content cited by AI, in 7 parts.

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AEO for Veterinary Practices (7-Step Playbook)

Pet owners ask ChatGPT to name a vet. Here's the AEO playbook for veterinarians that makes AI recommend your practice, in 7 steps.

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How to Get Featured in Bustle (5 Pitch Angles)

Bustle editors skim pitches in seconds. Here are the 5 angles that get your brand featured in Bustle, plus what to send them.

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How to Get Featured in Cannabis Publications (7 Ways)

Cannabis media rejects most brand pitches. Here's how to get featured in cannabis publications that move your product, in 7 ways.

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How to Write a Press Release for a Startup (7 Parts)

Most startup press releases get ignored. Here's how to write a press release for a startup that makes your launch impossible to skip.

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How to Pitch a Trend Story to Journalists (5 Ways)

Reporters ignore most trend pitches. Here's how to pitch a trend story to journalists so your angle runs, with 5 moves that land.

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How LLMs Handle Local Search Queries (2026)

When someone asks ChatGPT for the best option nearby, does your business show up? How LLMs handle local search queries, and how you win them.

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Brand Presence in LLMs: Get Cited by Every AI (2026)

Your brand is invisible in ChatGPT and it is costing you deals. Build brand presence across LLMs: the 4-layer stack that gets you cited.

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How to Get Featured on NBC News (5 Booking Paths)

NBC producers rarely book from cold pitches. To get your story featured on NBC News, here are the 5 booking paths that actually land segments.

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How to Get Featured in the Daily Mail (5 Story Types)

MailOnline reaches hundreds of millions on specific story types. How your brand gets featured in the Daily Mail, with the 5 angles that work.

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How to Get Press Without News (7 Angles)

No launch, no funding, no news? You can still get press. Here are the 7 angles that get you covered when you have nothing to announce.

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Repurpose a Press Release Into 10 Content Pieces

Your press release does one job and then dies in an archive. Here is how to repurpose a press release into 10 assets that keep working for weeks.

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Comparison Content SEO: 5 Ways to Rank and Get Cited

Comparison content wins buyers closest to buying. Here is the comparison content SEO format your pages need to rank and get cited by AI.

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How to Write Content for AI Search and SEO (7 Rules)

Google and AI search pull your content different directions. The 7 rules to write content for AI and SEO without picking a side.

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How to Write Guest Posts Editors Accept (7 Rules)

Editors reject most guest posts in one glance. Here are the 7 rules that get your guest post accepted, plus the pitch that opens the door.

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