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The Journal — Page 16 of 26

Earlier field notes.

Older guides from the Instant Press team. Newest posts live on page one.

How to Write a Food Recall Press Release

A step-by-step guide to writing a food recall press release that meets FDA and USDA expectations, protects consumers, and limits brand damage when minutes matter.

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Reputation Management for Bakeries

How independent bakeries protect their reputation, win the review wars, and stay visible in Google Maps and AI search when a single bad week can tank a year of work.

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The 200-Post Stockpile: What We Learned Publishing 10 Posts a Day

We wrote 200 blog posts, loaded them into a drip publisher, and released 10 a day for three weeks.

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The Worst Press Release Clichés (And What to Write Instead)

Every press release inbox is full of the same tired phrases. Thrilled to announce. Industry-leading. Best-in-class.

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Thought Leadership for Energy Industry Leaders

How energy executives, founders, and operators build a thought leadership platform that lands in policy debates, board conversations, and the AI tools shaping.

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AEO for Pest Control Companies

How pest control operators win AI search visibility for local service queries, get cited in ChatGPT and Perplexity answers, and turn AI traffic into booked jobs.

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Google AI Overview Optimization: Tactical Guide

What actually moves the needle for Google AI Overview citations in 2026: page structure, schema, freshness, and the specific patterns that win the cited sources position.

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How to Announce a Company Milestone the Right Way

Revenue milestones, user counts, and funding rounds deserve more than a LinkedIn post.

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How to Create a Brand Entity Page for AI Search

A complete guide to building a brand entity page that AI search products read as the canonical source about your company, with schema, citations.

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How to Get in a Netflix Documentary (5-Step Producer Pitch)

Most Netflix pitches die in the inbox. The 5-step producer pitch that gets your story in development. Pulled from real placements.

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How to Get Featured in Vogue in 2026 (7-Step Pitch Playbook)

The exact 7-step pitch process that gets brands into Vogue: who to email, what to send, when to follow up, and the angles Vogue editors say yes to in 2026.

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How to Rebuild AI Visibility After a Site Migration

Site migrations break more than rankings. They can erase your brand from AI answers entirely.

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Press Release Writing for Sports Teams

How professional, college, and youth sports organizations write press releases that earn coverage from beat writers, broadcast partners, and the new wave.

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Press Release Writing for Automotive Companies

How automotive OEMs, suppliers, dealer groups, and aftermarket brands earn meaningful press coverage in trade and consumer media in a category that floods the wire daily.

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Press Release Strategy for LegalTech

How LegalTech founders, marketing teams, and PR firms write releases that actually break into ABA Journal, Above the Law, Legaltech News, and the trade press.

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AEO for Catering Companies

How catering businesses earn AI search visibility and get cited when buyers ask ChatGPT, Perplexity, and Google AI Overviews for event food vendors.

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How Content Freshness Affects AI Search Rankings

A practical look at how freshness signals influence AI search results across ChatGPT, Perplexity, and Google AI Overviews, with tactics for keeping content current.

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How to Create Content AI Models Want to Cite

AI models do not cite content at random. They pull from sources with clear structure, specific claims, and recognized authority.

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How to Get Named in Industry Analyst Reports

Analyst reports from Gartner, Forrester, and CB Insights shape buying decisions at the enterprise level.

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11 HARO Alternatives Ranked (Connectively, Qwoted + 9 More)

HARO shut down. Connectively split the market. 11 platforms ranked on response rate, reporter quality, and how fast they get you quoted in 2026. No fluff.

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Pitching Journalists via LinkedIn: What Works Now

Email inboxes are flooded. Some publicists are moving pitches to LinkedIn DMs, where open rates are higher and responses come faster.

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Press Releases for Healthcare Innovation

How healthcare innovators, medtech firms, and digital health companies can write press releases that earn coverage in trade press, mainstream media.

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How to Write a Press Release for an IPO

A practical guide to IPO press release strategy: regulatory constraints, the announcement cadence, what to say (and not say), and how to win coverage.

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