DIY PR for Startups: 8 Plays With No Budget
No budget, no agency, no problem. These 8 DIY PR plays for startups win coverage before you can afford to pay for it.
Read →Content Upgrades That Convert: 6 Types That Work in 2026
Your blog traffic leaves without a trace. These 6 content upgrades that convert turn readers into subscribers you can reach.
Read →How to Get Featured in the LA Times (5 Real Pitches)
LA Times editors kill most pitches in seconds. Here is how you get featured in the LA Times: the 5 pitch angles that actually land.
Read →How to Get Featured in The Seattle Times: 6 Steps
Seattle Times editors ignore outsiders fast. Here is how to get featured in The Seattle Times with 6 steps built for your story.
Read →How to Remove Negative Glassdoor Reviews (7 Moves)
You usually cannot delete a Glassdoor review. What works instead to remove negative Glassdoor reviews or bury them: 7 moves that hold up.
Read →How to Respond to a Bad Yelp Review (7-Step Playbook)
One bad Yelp review can cost you customers for months. Here is how to respond to a bad Yelp review that wins the reader back: the 7-step playbook.
Read →Personal Brand Audit: 5 Surfaces to Check in 2026
What does the internet say about you? Run this personal brand audit across 5 surfaces to find the gaps costing you deals.
Read →How to Write a Series A Press Release (5 Rules)
Your Series A press release is a recruiting and sales asset, not a trophy. The 5 rules that turn a funding announcement into pipeline for you.
Read →Gated Content Strategy: 6 Rules for More Leads (2026)
Gate the wrong asset and you kill traffic for no leads. A gated content strategy that converts: the 6 rules for what to lock and what to give away.
Read →How to Get Featured in The Boston Globe (5 Ways In)
The Boston Globe ignores your pitch if it has no local hook. Get featured in The Boston Globe with the 5 local angles its editors open.
Read →Personal Brand Press Coverage (The 4-Rung Ladder)
Reporters do not cover you because you exist. Earn personal brand press coverage with the 4-rung ladder that takes you from unknown to quoted, inside.
Read →How to Manage TripAdvisor Reviews: 7 Moves That Work
One bad review can sink your ranking. Here is how to manage TripAdvisor reviews with 7 moves that protect your bookings.
Read →AI Content Marketing: 5 Rules to Not Sound Like a Bot
Readers smell AI copy in one sentence. These 5 rules keep your AI content marketing fast to make and impossible to flag.
Read →Publication Pitch Templates: 5 That Land Coverage
Editors reject most pitches in seconds. Steal these 5 publication pitch templates that get your story read and answered.
Read →X (Twitter) Personal Branding: 6 Plays for 2026
Posting more on X will not build your brand. Personal branding on Twitter/X takes strategy, not volume. The 6 plays that grow real authority in 2026.
Read →Energy Sector Press Release: 7 Rules Editors Respect
Energy reporters delete generic pitches fast. Here are the 7 rules that get your energy sector press release actually read.
Read →Social Proof for Reputation: 6 Signals AI Search Reads
Your best reviews are invisible to AI. Here are the 6 social proof signals that make ChatGPT and Google trust your reputation.
Read →How Wikidata Powers AI Search (And How to Use It)
AI engines trust Wikidata more than your website. Here is how Wikidata powers AI search, plus the 4 steps to get your entity into it, inside.
Read →AEO for Manufacturing Companies (7 Moves for 2026)
Buyers now ask ChatGPT which supplier to shortlist. AEO for manufacturing decides if you make the list. The 7 moves that get your plant cited, inside.
Read →How ChatGPT Picks Sources (6 Factors That Rank You)
ChatGPT names a few sources and buries the rest. The 6 factors behind how ChatGPT picks sources, and how you become one of them.
Read →Interactive Content Marketing: 6 Formats That Convert
Your static posts get scrolled past. Interactive content marketing makes readers act. The 6 formats that lift engagement, and how to build each.
Read →Get Featured in Health Publications (5 Real Angles)
Health editors reject your 'expert available' pitch on sight. Get featured in health publications with the 5 angles that actually land coverage.
Read →How to Get Featured in SELF Magazine (5 Editor Angles)
Want SELF to say yes? The 5 wellness angles that get you featured in SELF Magazine, and the pitch length editors actually read.
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