How to Optimize Reviews for AI Search Visibility
A practical playbook for shaping the review corpus that ChatGPT, Perplexity, Gemini, and Google AI Overviews use to decide which businesses to recommend.
Read →Newsjacking for Startups: The Ethical Version
Newsjacking lets startups insert themselves into breaking stories. Here is how to do it without being sleazy, with real examples and a step-by-step process.
Read →Press Release Analytics: What to Actually Measure
Most press release metrics are vanity numbers. Here are the metrics that matter, how to track them, and what they tell you about your PR strategy.
Read →Press Release Writing Mistakes (From an Editor's Inbox)
Editors delete most press releases within seconds. Here are the mistakes that get your release killed, straight from people who read hundreds of them every week.
Read →How to Build a Media List From Scratch
A media list is the foundation of every PR campaign. Here is how to build one without expensive tools, using free databases, social media, and manual research.
Read →How to Build Long-Term Relationships With Journalists
One-off pitches get ignored. Ongoing relationships get coverage. Here is how to build real connections with reporters who cover your industry.
Read →How to Get a Guest Post on HubSpot
HubSpot's blog gets millions of monthly visitors and a domain authority of 93. Here is how to pitch, write, and publish a guest post on their platform.
Read →How to Get Featured in the Wall Street Journal
The WSJ covers business, finance, and policy. Here is how to position yourself or your company as a source for Journal reporters.
Read →How to Get Your Site Into Google Search Generative Experience
Optimize for Google AI Overviews with structured data, content architecture, and authority signals that make your answers visible to 2B+ monthly users.
Read →How to Get Booked on Podcasts as a Guest
Podcast guesting builds authority, backlinks, and AI citations. Here is the exact process to find shows, pitch hosts, and turn appearances into lasting visibility.
Read →How to Optimize Your Homepage for AI Search
Your homepage is the first page AI models crawl. Here is how to structure it so ChatGPT, Perplexity, and Google AI Overviews understand what your brand does.
Read →How to Optimize for Voice Search in the AI Era
Voice search now runs through AI models, not keyword matching. Here is how to structure content so Siri, Alexa, and Google Assistant cite your brand.
Read →How to Pitch Tier-One Outlets as an Unknown Brand
You do not need a PR agency or a famous name to land coverage in major publications. Here is the process for pitching tier-one outlets cold and getting responses.
Read →Press Release Template for a Restaurant Opening
Get journalists and food bloggers to cover your restaurant opening. Copy-paste press release template with examples, timing tips, and photography requirements.
Read →AEO Keyword Research: Finding Prompts Not Queries
Traditional keyword research tools miss the prompts people feed to ChatGPT, Claude, and Gemini.
Read →How to Build an Entity Graph for Your Brand
Entity graphs tell Google and AI models what your brand is, who runs it, and how it connects to your industry. Here is how to build one from scratch.
Read →How to Create a Press Kit That Journalists Use
Build a press kit journalists actually download. Learn what to include, where to host it, and the mistakes to avoid.
Read →How to Get a Thought Leadership Feature in a Major Outlet
Land thought leadership features in major publications. Strategic pitching, idea portfolio building, and proven positioning methods for executives and founders.
Read →How to Get Featured on Mashable
Pitch Mashable successfully with audience-first angles. Follow their editorial priorities, understand the newsroom workflow, and craft stories reporters can't ignore.
Read →How to Get Your Brand on Wikidata
Wikidata is the backbone of Google Knowledge Panels. Learn how to create a Wikidata entry for your brand and claim your spot in search results.
Read →Press Release Template for a Charity Event
Copy-paste charity event press release template with structure, templates, and strategy for reaching journalists and local media.
Read →Press Release Templates for Real Estate Agents
Four templated press releases real estate agents use to land local media coverage, boost SEO, and stay top-of-mind with their sphere.
Read →The Role of PR in Answer Engine Optimization
Why press coverage is the most powerful lever in AEO, how to measure PR's impact on AI citations, and how to build a PR strategy that serves both traditional.
Read →