The Product Launch Press Release Template
A ready-to-use template for product launch press releases, with every section explained and common mistakes flagged.
Read →Older guides from the Instant Press team. Newest posts live on page one.
A ready-to-use template for product launch press releases, with every section explained and common mistakes flagged.
Read →Which schema types AI products actually use, which ones don't matter anymore, and how to implement the markup that feeds knowledge graphs in 2026.
Read →Why brand mentions across the web have become the primary ranking factor for AI product visibility, and how to build them systematically.
Read →The step-by-step process for building a knowledge panel when you currently have nothing: entity signals, sources, schema, and the timeline.
Read →How Anthropic's Claude decides which brands and sources to reference, and the practical steps to increase your chances of appearing in Claude's answers.
Read →What it actually takes to land a segment on the Today Show: who to pitch, what producers want, and the steps between cold email and live TV.
Read →What Google AI Overviews pull from, how source selection works, and the specific tactics that get your content cited in Google's AI-generated answers.
Read →The format, structure, and pitch process for getting op-eds and bylined articles placed in publications that matter.
Read →A realistic PR playbook for startups without a big budget: what to pitch, who to pitch, and how to get coverage that actually moves the needle.
Read →What press release marketing actually is, when it works, when it doesn't, and how to use press releases as a marketing tool without wasting money.
Read →Trade publications are different from mainstream media. Here's how to write press releases that trade editors actually pick up.
Read →A scrappy AEO playbook for startups that can't outspend incumbents: what to prioritize, what to skip, and how to build AI visibility without a big budget.
Read →Why you can't buy a Google knowledge panel, how the scam works, and what to do instead if you actually want one.
Read →Every distribution method ranked: wire services, direct pitching, owned channels, and the newer options. What works, what's waste, and how to choose.
Read →The real process for landing TV segments as a subject matter expert: finding producers, crafting the pitch, preparing for the hit, and building on it.
Read →The practical guide to getting ChatGPT to mention your brand when users ask about your category, product type, or competitors.
Read →How Perplexity decides which sources to cite and brands to mention, and what you can do to show up in its AI-generated answers.
Read →The honest answer on whether press releases still help SEO, what they actually do, and when they're worth the effort.
Read →The boilerplate is the 'About' block at the end of a press release. Here's what it should contain, what to leave out, and how to write one reporters actually use.
Read →AEO stands for Answer Engine Optimization. Here's what it actually means for marketers, how it differs from SEO, and why it matters in 2026.
Read →How healthcare brands should approach AEO in a regulated, trust-sensitive category: content standards, citation building, and measurement.
Read →How real estate agents can build AI product visibility in a hyper-local, trust-sensitive category where most agents don't show up at all.
Read →How SaaS companies should approach AEO: the query inventory, the content system, the press work, and the measurement that actually moves AI visibility.
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