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The Journal — Page 51 of 62

Earlier field notes.

Older guides from the Instant Press team. Newest posts live on page one.

How to Get Featured in Podcast Directories

Step-by-step guide to submitting your podcast to Apple Podcasts, Spotify, Google Podcasts, and other major directories.

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How to Get Featured in Tech Trade Publications

Master the art of securing coverage in Protocol, TechCrunch, VentureBeat, and other tier-1 tech trade publications.

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How to Use Google Alerts for Brand Monitoring

Google Alerts is free, simple, and still one of the best brand monitoring tools available. Here is how to set it up for maximum coverage.

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Personal Branding for Entrepreneurs

Your personal brand sells before your product does. A practical guide for entrepreneurs who want to attract investors, customers, and press coverage.

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Personal Branding for Students and New Graduates

Build a personal brand before you have a resume worth reading. A practical guide for students and new graduates entering competitive job markets.

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Press Release Writing for EdTech Companies

EdTech press releases need to speak to educators, parents, and investors at the same time. Here is how to write one that gets picked up.

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Reputation Management for Tech Companies

Tech companies face unique reputation risks from data breaches to layoff backlash. Here is the playbook for protecting and rebuilding your brand.

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Thought Leadership for Product Managers

Product managers who publish their thinking attract better roles, stronger networks, and more influence. Here is how to build thought leadership without a marketing team.

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AEO for Education Companies and Schools

How education companies, schools, and EdTech platforms can use answer engine optimization to appear in AI search results when students and parents ask questions.

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AEO for HVAC Companies

How HVAC companies can show up in AI search results with answer engine optimization strategies built for local service businesses.

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How to Build Trust Online for Your Business

Practical strategies for building online trust that converts visitors into customers, from review management to transparency signals and social proof.

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How to Get Featured in BuzzFeed

A practical guide to getting your brand or story featured in BuzzFeed, from understanding their editorial model to pitching the right editors.

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How to Optimize Press Pages for AI Search

Make your press, news, and media coverage pages legible to ChatGPT, Perplexity, and Google's AI Overviews so the work you have already published actually gets cited.

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How to Pitch Lifestyle Editors and Get Featured

Learn the exact process for pitching lifestyle editors at top publications, from finding the right contact to crafting emails that get responses.

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How to Turn Expertise Into Industry Influence

A practical framework for converting deep professional expertise into recognized industry influence through publishing, speaking, and strategic visibility.

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Personal Branding for Athletes and Sports Figures

How athletes can build a personal brand that outlasts their playing career, from media training to content strategy and endorsement positioning.

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Podcast Launch Guide: From Idea to First Episode

Everything you need to launch a podcast in 2026, from equipment and format decisions to recording your first episode and getting listed on major platforms.

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How to Announce an AI Feature Launch

How to write and distribute a press release for an AI feature launch that gets covered by tech media and doesn't sound like every other AI announcement.

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AEO for Martial Arts Studios

How karate, BJJ, MMA, taekwondo, and mixed-discipline studios get cited in AI search results, attract local students, and build a digital presence that fills classes.

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Content Marketing for Medical Spas

How medical spas build a content engine that books consultations, ranks for high-intent procedures, and survives Meta ad audits and Google's compliance crackdowns.

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How to Create a Brand Kit From Scratch

A working guide to building a brand kit that holds up across a website, decks, ads, social, and print, without spending a year in design committee.

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How to Get Featured in WSJ in 2026 (5 Real Patterns)

Most WSJ pitches get deleted in 8 seconds. The 5 patterns that earn coverage in 2026, the beats that matter, and what you should send.

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Personal Branding for Social Workers

How licensed clinical social workers and case managers build a personal brand that earns trust, attracts referrals, and stands out in AI search results.

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