Claiming Your Google Knowledge Panel as the Authority
Learn how to claim and optimize your Google Knowledge Panel to establish authority, drive traffic, and control your online narrative.
Read →How to Get Featured in Fast Company
A journalist-focused guide to securing coverage in Fast Company. Learn the five elements that stop editors from deleting your pitch, proven timing strategies.
Read →How to Get on NPR (The Process Nobody Explains)
The actual process to pitch NPR and broadcast media. Journalists want your story—here's how to give it to them the way they want it.
Read →How to Write a Press Release Headline That Gets Clicked
The headline is the only sentence most journalists read. Here's how to write one that earns clicks instead of deletes.
Read →Press Release Do's and Don'ts From 200 Campaigns
Learn what works in press releases from 200 real campaigns. Real dos and don'ts that boost journalist pickup and media coverage.
Read →Press Release Mistakes That Kill Coverage
The most common press release mistakes and why they prevent reporters from covering your news. Each mistake includes the fix.
Read →Reddit as an AEO Channel (Use With Care)
Reddit drives real traffic to answer engines. Here's what works, what doesn't, and why authenticity is your only play.
Read →The Four Levers of AI Visibility in 2026
The complete framework for AI product visibility: content, entities, citations, and measurement. How they work together and where to invest first.
Read →Wikipedia Notability Guidelines Explained for Founders
Wikipedia's notability rules control who gets a Knowledge Panel. Here's how founders meet the bar and build AI search visibility.
Read →Author Markup: The Trust Signal LLMs Use
Author markup tells LLMs who wrote the content. Learn schema implementation, verification methods, and why it matters for AI search rankings.
Read →Entity SEO Explained: The Foundation of AEO
What entity SEO is, how search engines and AI products use entities, and why entity optimization is the foundation of any AEO program.
Read →GPT Optimization: How to Get Named by ChatGPT
A focused guide on earning ChatGPT mentions: how the model sources information, what drives brand inclusion, and the specific actions that move the needle.
Read →How to Get Featured in TechCrunch: 5 Pitch Rules (2026)
Want TechCrunch coverage? Here are 5 pitch rules editors respond to — who to email, what angle works, and what gets your story killed.
Read →How to Get Published in Harvard Business Review (5 Pitches)
HBR rejects 99% of pitches. The 5 angles editors actually buy, who gets in, and the pitch you should send next week.
Read →How to Pitch a Reporter Cold (Without Getting Blocked)
The rules for cold pitching reporters who don't know you: what to research, how to write the email, and the follow-up cadence that doesn't burn bridges.
Read →How to Track Your AEO Performance (Without Guessing)
The measurement framework for AEO: what to track, how to track it, which tools work, and how to report on AI product visibility to stakeholders.
Read →Personal Branding for Founders Who Hate Personal Branding
A no-nonsense guide for founders who find self-promotion painful but need to build visibility: what to do, what to skip, and how to make it tolerable.
Read →Press Release Headlines That Get Opened
How to write press release headlines that reporters actually click: the formula, the patterns that work, and the mistakes that kill open rates.
Read →The Best Press Release Distribution Services Compared
An honest comparison of every major press release distribution service in 2026: pricing, reach, quality, and what you actually get for the money.
Read →The AEO Content Structure That Wins Citations
How to structure web pages so AI products can extract from them cleanly: heading patterns, answer placement, FAQ blocks, and the formats that get cited.
Read →Local Business Google Knowledge Panels: The 2026 Guide
How local business knowledge panels work, what triggers them, and how to optimize the panel your local business already has or wants to earn.
Read →How to Get a Press Release Into Google News
What Google News actually indexes, why most press releases don't appear there, and the steps that get your release into the news feed.
Read →How to Get Interviewed on a Major Podcast
The step-by-step process for landing podcast interviews: finding the right shows, writing the pitch, preparing for the conversation, and using the episode after it airs.
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