How to Respond to a Bad Review (The 4-Line Reply)
Your reply is not for the angry customer. It is for the 40 people who read it later. How to respond to a bad review in 4 lines.
Read →How to Respond to a HARO Query (Now That HARO Is Gone)
HARO shut down in 2024, but the queries did not. Here is how to respond to a HARO query today, the 3-block reply, and where your next quote comes from.
Read →Write a Media Pitch That Gets Replies (4 Fixes)
Your pitch is not too long. It is too vague. Here is the media pitch that gets replies, the 4 fixes that matter, and the subject line formula.
Read →Build a Citable Glossary Page (7 Rules)
Most glossary pages are dead weight no AI quotes. Here is how to build a citable glossary page the AI answers your buyers see actually pull from.
Read →Build a Media List From Scratch (12 Rows, Not 500)
Most media lists are 500 names and zero replies. Build a media list that works, with the 12 columns and the sourcing order your pitches need.
Read →How to Create an llms.txt File (2026)
Every AI crawler hits your site blind to what matters. Here is how to create an llms.txt file that hands them your best pages, plus a template.
Read →GEO Audit: The 7-Point Check (Most Agencies Skip)
Most GEO audit checklists just rerun an SEO crawl. Here are the 7 checks that predict AI citations, plus the ledger your team should build.
Read →How to Get Into Google AI Overviews (2026)
Google's AI Overview answers the query before your link loads. Here is how to get into AI Overviews, and what actually earns the spot.
Read →Get Mentioned on Reddit for AI Citations (Without Spam)
Your competitors get named in Reddit threads that AI engines quote back. Here is the ban-free playbook and the 6 plays that get you mentioned on Reddit.
Read →Optimize Author Pages for AI (The 6 Fields That Matter)
Your author page says 'Marketing Team' and AI engines skip it. The 6 fields that optimize author pages for AI, plus the schema block to paste.
Read →How to Track Your Brand in AI Search (5 Steps)
You are being named, or skipped, in AI answers right now and cannot see it. Here is how to track your brand in AI search with a repeatable panel.
Read →Press Release Boilerplate (5 Lines Editors Reuse)
Most press release boilerplate reads like a mission statement nobody finishes. Here is the 5-line structure editors paste into your story.
Read →Answer-First Content (The 2-Sentence Rule)
Bury your point three paragraphs down and a model skips you. Here is how answer-first content wins the citation, plus the 2-sentence rule.
Read →FAQ Schema for AI Citations (5-Minute Setup)
Google gutted FAQ rich results, so you dropped them. Here is why FAQ schema for AI is now your best markup, plus the setup that gets you cited.
Read →Optimize a Website for AI Search (4-Layer Audit)
Your site was built for human readers, not the machines now answering for them. Here is how to optimize a website for AI search, layer by layer.
Read →How to Rank on ChatGPT in 2026 (3 Surfaces)
Ranking on ChatGPT is not one thing. Here is how to rank on ChatGPT in 2026 across the 3 surfaces where your buyers actually meet it.
Read →How to Rank on Claude in 2026 (There's No Ranking)
You cannot rank on Claude like you rank on Google. Here is how to rank on Claude in 2026, and the signals that get your brand named.
Read →How to Rank on Google Gemini in 2026 (Grounding)
Gemini grounds its answers in Google Search, so your SEO still counts. Here is how to rank on Google Gemini in 2026 and win its 3-layer grounding stack.
Read →How to Rank on Perplexity in 2026 (Source Slots)
Perplexity shows only a handful of numbered sources per answer. Here is how to rank on Perplexity in 2026 and win your slot in that short list.
Read →How to Show Up in ChatGPT Answers (7 Moves)
Your buyers ask ChatGPT before they ask you. Here is how to show up in ChatGPT answers, with the 7 moves that actually get your brand named.
Read →How to Show Up in Claude Answers (The Nameability Gap)
You ask Claude for the best option in your space and it names three rivals, not you. Here is how to show up in Claude answers by closing one gap.
Read →How to Show Up in Google Gemini Answers (5 Levers)
Gemini answers your buyers before they click. Here is how to show up in Google Gemini answers, plus the 5 levers that earn a citation.
Read →How to Show Up in Perplexity Answers (4 Steps)
Perplexity answers your buyers with cited sources. Here is how to show up in Perplexity answers in 4 steps, from crawlable to quotable to current.
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