Build a PR Strategy From Scratch (The 90-Day Plan)
Most founders treat PR as random pitches. The 90-day plan to build your PR strategy with measurable wins, not press release prayers.
Read →Get Featured in LGBTQ+ Media (6 Outlets Worth Pitching)
LGBTQ+ editors get pitched 200 times weekly. Six outlets where your brand gets featured in LGBTQ+ media, plus pitch angles that land.
Read →Optimize Service Pages for AI Search (The 4-Layer Stack)
Your service pages are invisible to ChatGPT and Perplexity. The 4-layer AI search stack that turns them into citation magnets.
Read →How to Respond to BBB Complaints (The 72-Hour Playbook)
Your BBB rating drops the moment you ignore complaints. The 72-hour playbook to respond fast and protect your accreditation.
Read →Press Event Planning Guide (5 Steps to a Packed Room)
Most press events draw 4 reporters and zero coverage. The 5-step press event planning sequence that fills your room with media you want.
Read →Executive Hire Press Release (The 6 Lines That Travel)
Most executive hire press releases get one screenshot and die. The 6 lines that get your new SVP into Reuters and trade press.
Read →How to Announce a New Service Launch (7 Press Release Plays)
Most new service announcements die in editor inboxes. The 7 press release plays that earn coverage for your service launch in regional and trade press.
Read →AEO for Cybersecurity Companies (2026 Playbook)
Your CISO buyers ask Perplexity, not Google. The AEO playbook cybersecurity vendors use to be the brand AI cites first.
Read →Building a Media Portfolio for Authority (5-Tier Stack)
Your media portfolio is the authority signal. One Forbes byline does nothing. Five tiers, layered in a specific order. Here is the stack.
Read →Build a Speaking Career: The 5-Stage Booking Ladder
Most aspiring keynoters wait for invites that never come. Build a speaking career on your 5-stage booking ladder instead.
Read →Original Research for Thought Leadership (4 Methods)
Generic surveys produce generic data nobody cites. The 4 methods that produce research journalists pick up and competitors cannot copy.
Read →Bottom-of-Funnel Content: The 4-Page Conversion Stack
Most bottom-funnel content converts at 0.4%. The 4 pages your prospects need to see before they pull out a credit card.
Read →LinkedIn Personal Branding for Founders (2026 Plays)
Most founders ship LinkedIn personal branding nobody reads. The 7 plays your audience actually engages with in the 2026 algorithm.
Read →Media Relations Guide for Founders (No PR Team Needed)
No PR firm? You can still own your category in the press. The media relations guide your founder peers wish they had.
Read →Press Release for an Industry Report (7 Hooks Editors Read)
Most industry report press release drafts die in the inbox. Here are the 7 hooks your launch should lead with, plus what gets cut.
Read →Medical Practice Press Release: 6 Stories Reporters Cover
Most medical practice press releases get spam-filtered. The 6 story angles your local health reporter actually picks up.
Read →Social Media Marketing for Small Business (The 90/10 Rule)
Most small business social accounts post into the void. The 90/10 rule that turns followers into customers, with the exact post mix.
Read →AEO for EdTech: The 6 Signals AI Search Reads First
District buyers ask ChatGPT for EdTech vendor names before they ask a sales rep. The 6 signals your AEO program needs to be the brand it picks.
Read →AEO for Photographers: 5 Moves That Win AI Bookings
Clients now ask ChatGPT for photographers before they scroll Instagram. The 5 moves your portfolio needs so AEO results put your name in the answer.
Read →How LLMs Evaluate Brand Authority: 4 Trust Signals
Your brand authority isn't what your CMO thinks it is. Here's how LLMs actually score it, and the 4 signals you need to stop being skipped.
Read →How to Get on the Inc. 5000 (The 3-Year Math)
Most founders miss Inc. 5000 because they apply at the wrong revenue year. The 3-year math that gets you on the list, broken down.
Read →How to Get Restaurant Press Coverage (7 Hooks That Land)
Most restaurant pitches die at the subject line. The 7 hooks that earn your restaurant real press coverage from the critics you want to win.
Read →How to Get Press for a Tech Startup (5 Real Patterns)
TechCrunch editors delete most startup pitches in 8 seconds. The 5 patterns that survive, and the angle reporters actually open.
Read →