Get Your Brand Into Google's AI Overview (3 Levers)
Google's AI Overview cites few sources per query. The 3 levers that get yours in: what the system pulls, how it picks, how to format.
Read →How to Get Your Wikipedia Page Approved in 2026
The real process for getting a Wikipedia article through review: notability standards, source requirements, drafting, and the submission process.
Read →PR for Crypto Startups (What Still Works in 2026)
The crypto PR landscape after the hype cycles: what reporters still cover, which outlets matter, and how to earn coverage without the pay-to-play trap.
Read →Funding Round Press Release Template: 8 Sections (2026)
Announcing your Series A, seed, or bridge round? Copy this 8-section template — deal terms, investor quotes, and the angles reporters cover.
Read →The Product Launch Press Release Template
A ready-to-use template for product launch press releases, with every section explained and common mistakes flagged.
Read →Schema Markup That Still Matters for AI Search
Which schema types AI products actually use, which ones don't matter anymore, and how to implement the markup that feeds knowledge graphs in 2026.
Read →Brand Mentions: The Currency of LLM Visibility
Why brand mentions across the web have become the primary ranking factor for AI product visibility, and how to build them systematically.
Read →How to Create a Google Knowledge Panel From Scratch
The step-by-step process for building a knowledge panel when you currently have nothing: entity signals, sources, schema, and the timeline.
Read →How to Get Cited by Claude in AI Answers
How Anthropic's Claude decides which brands and sources to reference, and the practical steps to increase your chances of appearing in Claude's answers.
Read →How to Get on the Today Show (The Unglamorous Truth)
What it actually takes to land a segment on the Today Show: who to pitch, what producers want, and the steps between cold email and live TV.
Read →How to Rank in Google AI Overviews
What Google AI Overviews pull from, how source selection works, and the specific tactics that get your content cited in Google's AI-generated answers.
Read →How to Write a Bylined Op-Ed That Editors Will Publish
The format, structure, and pitch process for getting op-eds and bylined articles placed in publications that matter.
Read →PR Strategy for Startups in 2026 (Cheap and Effective)
A realistic PR playbook for startups without a big budget: what to pitch, who to pitch, and how to get coverage that actually moves the needle.
Read →Press Release Marketing: The Honest Explanation
What press release marketing actually is, when it works, when it doesn't, and how to use press releases as a marketing tool without wasting money.
Read →How to Write Press Releases for Trade Publications
Trade publications are different from mainstream media. Here's how to write press releases that trade editors actually pick up.
Read →Answer Engine Optimization for Startups (On a Budget)
A scrappy AEO playbook for startups that can't outspend incumbents: what to prioritize, what to skip, and how to build AI visibility without a big budget.
Read →The Buy-a-Google-Knowledge-Panel Scam (Don't Fall For It)
Why you can't buy a Google knowledge panel, how the scam works, and what to do instead if you actually want one.
Read →How to Distribute a Press Release in 2026
Every distribution method ranked: wire services, direct pitching, owned channels, and the newer options. What works, what's waste, and how to choose.
Read →How to Get on TV as an Expert (The Playbook)
The real process for landing TV segments as a subject matter expert: finding producers, crafting the pitch, preparing for the hit, and building on it.
Read →How to Make Your Brand Show Up in ChatGPT Answers
The practical guide to getting ChatGPT to mention your brand when users ask about your category, product type, or competitors.
Read →How to Rank in Perplexity Answers
How Perplexity decides which sources to cite and brands to mention, and what you can do to show up in its AI-generated answers.
Read →Do Press Releases Still Work for SEO in 2026
The honest answer on whether press releases still help SEO, what they actually do, and when they're worth the effort.
Read →What Is a Boilerplate in a Press Release (Explained)
The boilerplate is the 'About' block at the end of a press release. Here's what it should contain, what to leave out, and how to write one reporters actually use.
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