The Content Format That AI Search Engines Prefer
AI search engines reward specific content patterns. Learn the formats that rank in Google AI Overview, ChatGPT, and Perplexity—and how to optimize for answer engines.
Read →How to Get Featured in Wired Magazine (7 Pitch Tactics)
Want a Wired feature? Here are 7 pitch tactics editors respond to — what angle they cover, who to email, and the angles that kill your pitch.
Read →How to Get Featured in Vanity Fair
Get Vanity Fair coverage with pitches rooted in real power, scandal, or cultural momentum. Strategies from media insiders.
Read →The Perplexity Citation Strategy
Master Perplexity's citation algorithm. Learn what sources rank, why structured data matters, and exactly how to get cited in answer engine results.
Read →Personal Knowledge Panels for Authors and Speakers
Learn how to build and claim your Google Knowledge Panel to boost visibility in AI search and establish authority as a speaker or author.
Read →Press Release Template for a SaaS Product Launch
Get a copy-paste SaaS press release template with structure, examples, and distribution tips for reaching tech journalists at launch.
Read →Press Release Subject Lines That Don't Get Deleted
The subject line is your only real pitch. Master the formulas journalists respond to—and the triggers that send releases straight to trash.
Read →AEO for B2B Brands: The Citation Game
How B2B companies win in answer engine optimization by earning citations when prospects ask category questions.
Read →How Much Does a Google Knowledge Panel Actually Cost
Real pricing for Google Knowledge Panel optimization: DIY vs agency vs PR firm. What you're actually paying for, where scams hide, and ROI framework.
Read →How to Build Topical Authority for AI Search
Best practices for answer engine optimization: the strategy to dominate AI answers in your category by building the authority signals LLMs actually use.
Read →How to Get on Good Morning America
A step-by-step guide to pitching GMA producers, landing a segment, and turning one TV appearance into lasting media authority.
Read →How to Prompt-Test Your Brand in AI Models
Test how AI platforms represent your brand. Use prompt testing to audit ChatGPT, Claude, Perplexity, and Gemini before optimizing for answer engines.
Read →How to Rank for Your Own Name in Google
Control your personal search results. Build a Knowledge Panel, dominate SERPs, and own your digital identity with strategic content layers.
Read →How to Write a New Hire Press Release
Learn to craft compelling new hire announcements that appeal to journalists and drive coverage. Includes templates and distribution strategy.
Read →Press Release for a Book Launch (Template Included)
Learn how to write an effective book launch press release with our step-by-step guide and copyable template.
Read →Nonprofit Press Release: Template + Free Distribution (2026)
Free nonprofit press release template plus the 12 outlets that publish nonprofit news for free. Distribute on near-zero budget and still earn local media coverage.
Read →Is the Press Release Dead in 2026? 7 Reasons It's Not
Pundits keep declaring press releases dead. The data disagrees. Here are 7 ways press releases still earn coverage, move SEO, and feed AI answers in 2026.
Read →AI Search Ranking Factors in 2026 (Best Guess)
What actually moves rankings in AI search engines like Perplexity, Google AI Overview, and ChatGPT. Best practices for answer engine optimization.
Read →Claiming Your Google Knowledge Panel as the Authority
Learn how to claim and optimize your Google Knowledge Panel to establish authority, drive traffic, and control your online narrative.
Read →How to Get Featured in Fast Company
A journalist-focused guide to securing coverage in Fast Company. Learn the five elements that stop editors from deleting your pitch, proven timing strategies.
Read →How to Get on NPR (The Process Nobody Explains)
The actual process to pitch NPR and broadcast media. Journalists want your story—here's how to give it to them the way they want it.
Read →How to Write a Press Release Headline That Gets Clicked
The headline is the only sentence most journalists read. Here's how to write one that earns clicks instead of deletes.
Read →Press Release Do's and Don'ts From 200 Campaigns
Learn what works in press releases from 200 real campaigns. Real dos and don'ts that boost journalist pickup and media coverage.
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