How GPT Models Evaluate Author Expertise (5 Signals)
AI now decides whether you count as an expert. Here is how GPT models evaluate expertise, the 5 signals they read, and how to send them.
Read →Older guides from the Instant Press team. Newest posts live on page one.
AI now decides whether you count as an expert. Here is how GPT models evaluate expertise, the 5 signals they read, and how to send them.
Read →Men's Health gets pitched constantly. Here is how your expertise gets featured, the 7 angles editors use, and the exact desk to email.
Read →The New Yorker rejects almost everything. Here is how your pitch gets featured, what editors actually want, and the desks that say yes.
Read →Most SaaS founders pitch features no reporter cares about. Here is how your startup earns saas press coverage, with 7 angles that land.
Read →Your content calendar is full and your pipeline is empty. These 7 content marketing mistakes waste budget, and how you stop each one.
Read →Your name is your first impression, and most executives leave it blank. Build executive reputation that AI and search trust, in 5 moves.
Read →Food & Wine editors skim pitches in seconds. Here is how your story gets featured in Food & Wine, with the 5 angles that survive the cut.
Read →Your CFO wants proof AEO works. Vanity numbers will not cut it. Here is how to measure AEO ROI with 6 figures that survive scrutiny.
Read →Your new project is news. Most construction firms bury it in jargon. Here are 7 construction press release angles editors actually run.
Read →Your customers ask ChatGPT for a plumber now, not Google. Here is the 6-step play that makes AI search name your service business first.
Read →The Daily Beast runs sharp, contrarian takes, not product news. Here are the 5 pitch angles that get your story read and actually featured.
Read →Coaches think they need a famous roster to get press. You do not. Here is how to earn coach press coverage with the story you already have.
Read →Fashion editors delete most brand pitches in seconds. Here is how your label earns fashion brand press coverage, plus 5 pitches that land.
Read →Most pitches to MIT Technology Review die in the inbox. Here is how your research earns a publish slot, plus the 5-step pitch playbook.
Read →Most businesses beg for Google reviews and get silence. Here are the 7 plays that get your customers to actually leave the review you need.
Read →One bad link can define your name. Here is how to suppress unwanted search results, the 7 methods that work and the order to run them.
Read →Break an embargo and you burn the reporter for good. Here are the 5 rules that keep your embargo press release trusted and actually covered.
Read →Most case studies read like brochures and convert nobody. Here is how to write case studies your buyers finish, plus the 7-part structure.
Read →AI now writes the first draft of your reputation before any human meets you. Here are the 7 shifts your personal brand needs to make this year.
Read →Gamers ask ChatGPT which titles to buy, not Google. Here is AEO for gaming companies, the 7-step playbook to make AI name your game first.
Read →Search your name. If nothing good loads, that is your problem. Here is how to build a positive online presence from zero, in 7 deliberate moves.
Read →Refinery29 editors spot a brand pitch in seconds. Here is how you get featured in Refinery29, with the 5 pitch angles that survive the inbox.
Read →Waiting to be invited is why your calendar is empty. Here is how to get speaking engagements, the 7-step system that books you real stages.
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