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The Journal — Page 18 of 55

Earlier field notes.

Older guides from the Instant Press team. Newest posts live on page one.

How GPT Models Evaluate Author Expertise (5 Signals)

AI now decides whether you count as an expert. Here is how GPT models evaluate expertise, the 5 signals they read, and how to send them.

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How to Get Featured in Men's Health (7 Angles That Work)

Men's Health gets pitched constantly. Here is how your expertise gets featured, the 7 angles editors use, and the exact desk to email.

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How to Get Featured in The New Yorker (What Editors Want)

The New Yorker rejects almost everything. Here is how your pitch gets featured, what editors actually want, and the desks that say yes.

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SaaS Press Coverage: 7 Angles Tech Reporters Actually Cover

Most SaaS founders pitch features no reporter cares about. Here is how your startup earns saas press coverage, with 7 angles that land.

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7 Content Marketing Mistakes Draining Your Budget

Your content calendar is full and your pipeline is empty. These 7 content marketing mistakes waste budget, and how you stop each one.

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How to Build Executive Reputation (5 Moves for 2026)

Your name is your first impression, and most executives leave it blank. Build executive reputation that AI and search trust, in 5 moves.

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How to Get Featured in Food & Wine (5 Pitch Angles)

Food & Wine editors skim pitches in seconds. Here is how your story gets featured in Food & Wine, with the 5 angles that survive the cut.

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How to Measure AEO ROI (The 2026 Metrics That Matter)

Your CFO wants proof AEO works. Vanity numbers will not cut it. Here is how to measure AEO ROI with 6 figures that survive scrutiny.

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Construction Press Release (7 Story Angles That Land)

Your new project is news. Most construction firms bury it in jargon. Here are 7 construction press release angles editors actually run.

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AI Search for Service Businesses (The 6-Step Play)

Your customers ask ChatGPT for a plumber now, not Google. Here is the 6-step play that makes AI search name your service business first.

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How to Get Featured in The Daily Beast (5 Pitches)

The Daily Beast runs sharp, contrarian takes, not product news. Here are the 5 pitch angles that get your story read and actually featured.

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Coach Press Coverage (Without a Single Famous Client)

Coaches think they need a famous roster to get press. You do not. Here is how to earn coach press coverage with the story you already have.

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Fashion Brand Press Coverage: 5 Pitches Editors Open in 2026

Fashion editors delete most brand pitches in seconds. Here is how your label earns fashion brand press coverage, plus 5 pitches that land.

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How to Publish in MIT Technology Review (5-Step Playbook)

Most pitches to MIT Technology Review die in the inbox. Here is how your research earns a publish slot, plus the 5-step pitch playbook.

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How to Get Reviews on Google (7 Plays That Work)

Most businesses beg for Google reviews and get silence. Here are the 7 plays that get your customers to actually leave the review you need.

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How to Suppress Unwanted Search Results (7 Methods, Ranked)

One bad link can define your name. Here is how to suppress unwanted search results, the 7 methods that work and the order to run them.

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How to Write an Embargo Press Release (5 Rules)

Break an embargo and you burn the reporter for good. Here are the 5 rules that keep your embargo press release trusted and actually covered.

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How to Write Case Studies That Convert (7 Proven Patterns)

Most case studies read like brochures and convert nobody. Here is how to write case studies your buyers finish, plus the 7-part structure.

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How AI Is Changing Personal Branding (7 Shifts)

AI now writes the first draft of your reputation before any human meets you. Here are the 7 shifts your personal brand needs to make this year.

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AEO for Gaming Companies: The 7-Step Playbook

Gamers ask ChatGPT which titles to buy, not Google. Here is AEO for gaming companies, the 7-step playbook to make AI name your game first.

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Build a Positive Online Presence (7 Moves From Zero)

Search your name. If nothing good loads, that is your problem. Here is how to build a positive online presence from zero, in 7 deliberate moves.

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How to Get Featured in Refinery29 (5 Pitch Angles)

Refinery29 editors spot a brand pitch in seconds. Here is how you get featured in Refinery29, with the 5 pitch angles that survive the inbox.

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How to Get Speaking Engagements (7 Booked in 2026)

Waiting to be invited is why your calendar is empty. Here is how to get speaking engagements, the 7-step system that books you real stages.

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