How to Write a Media Alert (6 Parts Editors Need)
A media alert is not a press release, and confusing the two empties your event. How to write a media alert that fills the room, in 6 parts.
Read →Optimize Your About Page for AI Search (7 Fixes)
AI engines read your About page before they recommend you. Optimize your About page for AI search with the 7 fixes that get you cited.
Read →SaaS Integration Press Release: 5 Parts Editors Read
Most SaaS integration press releases read like changelogs. Write your announcement to get picked up, with the 5 parts tech editors read.
Read →Seasonal Press Release: 6 Moves That Land Coverage
Most seasonal press releases land too late to run. Time your send right and get covered, with the 6 moves your campaign needs.
Read →How AI Search Handles Pricing Queries (5 Fixes)
Buyers ask ChatGPT what things cost before they ask you. Here is how AI search pricing queries work, and the 5 fixes to win them.
Read →How to Batch Create Content (One Day, 30 Pieces)
Daily posting burns you out. Here's how to batch create content so one focused day fills your whole month, step by step.
Read →How to Build a Personal Brand From Scratch (7 Steps)
Most personal-brand advice is noise. Here's how to build a personal brand from scratch when you're starting with zero audience.
Read →Get Featured in Parenting Blogs (7 Real Pitches)
Mom bloggers ignore brand pitches that read like ads. Here are the 7 pitch patterns that get you featured in parenting blogs, fast.
Read →Rebrand Press Coverage: 7 Angles Editors Run
Most rebrands get zero press because the news peg is missing. Here are the 7 angles that earn rebrand press coverage your competitors skip.
Read →How to Get Press for a Small Business in 2026
Big agencies ignore small budgets. Here's how to get press for a small business in 2026 on your own, with 6 moves that still work.
Read →How to Get Published in Nature (As a Business)
Nature rejects most submissions. Here's how your company can get published in Nature, or cited in it, without a research lab.
Read →Personal Brand vs Reputation (And Why It Costs You)
You shape your personal brand. You don't fully control your reputation. Here's the real difference, and why it costs you to confuse them.
Read →New CTO Press Release (5-Part Template That Runs)
A new CTO hire is only news if you frame it right. The 5-part new CTO press release template that gets picked up, not deleted.
Read →SEO vs AEO Difference: 6 Shifts That Matter in 2026
SEO and AEO are not the same game, and treating them alike costs you rankings. The 6 real SEO vs AEO differences that reshape your playbook.
Read →AEO for Veterinary Practices (7-Step Playbook)
Pet owners ask ChatGPT to name a vet. Here's the AEO playbook for veterinarians that makes AI recommend your practice, in 7 steps.
Read →How to Create an AEO Strategy From Scratch (9 Steps)
No idea where to start with AI search? How to create an AEO strategy from scratch, the 9 steps in order, and what to build first for your citations.
Read →How to Get Featured in Bustle (5 Pitch Angles)
Bustle editors skim pitches in seconds. Here are the 5 angles that get your brand featured in Bustle, plus what to send them.
Read →How to Get Featured in Cannabis Publications (7 Ways)
Cannabis media rejects most brand pitches. Here's how to get featured in cannabis publications that move your product, in 7 ways.
Read →How to Get Featured in Music Publications (5 Paths)
Blasting your track to 200 blogs gets you ignored. Get featured in music publications with the 5 paths that actually earn coverage.
Read →How to Remove a Ripoff Report From Google (6 Options)
A Ripoff Report ranks for your name and it is scaring off customers. Your 6 real options to remove a Ripoff Report or bury it, ranked by what works.
Read →How to Write a CMO Press Release (7 Rules Editors Read)
Most CMO press releases die reading like internal memos. The 7 rules to write your CMO press release so a journalist actually runs it.
Read →How to Write a Press Release for a Startup (7 Parts)
Most startup press releases get ignored. Here's how to write a press release for a startup that makes your launch impossible to skip.
Read →How to Pitch a Trend Story to Journalists (5 Ways)
Reporters ignore most trend pitches. Here's how to pitch a trend story to journalists so your angle runs, with 5 moves that land.
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