Otterly AI Alternatives: 7 Trackers Scored and Priced

The seven Otterly AI alternatives worth a trial in 2026 are Profound, Peec AI, Scrunch, AthenaHQ, Semrush’s AI Visibility Toolkit, Ahrefs Brand Radar and Uppr AI (our sister product, which we disclose in full below). Profound and Peec AI suit teams that need many engines and many markets. Scrunch and AthenaHQ suit brands that want recommendations, not only charts. Semrush and Ahrefs suit teams already paying for those suites. Uppr AI is the pick if Grok and Claude matter to your buyers. If you need daily tracking on four engines for under $200 a month, Otterly is still hard to beat, and you may not need to switch at all.

Most comparison posts in this category come from a competitor of the tool under review. This one comes from a PR agency that also owns an AI visibility product, so we gave every tool the same scoring model and checked every price on the vendor’s own page on October 14, 2026. Where a vendor hides its price, we say “pricing on request.”

What Otterly.AI Gets Right, and Where It Runs Out

Otterly built its reputation on a simple promise: type in the questions your buyers ask, and see whether ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot mention you. All four engines come with every plan. The Otterly pricing page lists Lite at $29 a month for 15 search prompts, Standard at $189 for 100 prompts, and Premium at $489 for 400 prompts, with Enterprise plans starting from 1,000 prompts. Annual billing takes about 15% off, which is why you will also see $25, $160 and $422 floating around review sites.

Otterly’s own help center says it launched with weekly monitoring and now runs every prompt daily, at no fixed hour, with no manual trigger.

The limits show up in three places. First, engine coverage beyond the core four costs extra: Google AI Mode and Gemini are $59 a month each on Standard, and Claude is $109 a month on Standard or $439 on Premium. Grok is not listed even as an add-on. Second, the Lite plan’s 15 prompts are enough for a founder checking a handful of brand queries but too thin for a category with real competition. Third, Standard caps add-on prompts at 300 extra before Otterly pushes you up to Premium, so growth gets expensive in steps.

None of that makes Otterly bad. It is a monitoring tool with a clear ceiling, and people start shopping for Otterly AI alternatives when they hit that ceiling: they need more engines, more markets, deeper source analysis, or a tool that tells them what to change.

The PROMPT Score: How to Judge Any AI Visibility Tracker

Feature grids in this category all look alike, because every vendor tracks “mentions, citations and share of voice.” The differences that cost you money hide in the fine print. So we built a six-part scoring model we call the PROMPT Score. Each letter is scored from 0 to 3, for a total out of 18.

P is for Platforms. Count the engines included in the plan you would buy, not the engines on the Enterprise tier. A tool that lists 13 models but gives you 3 on the plan you can afford scores on the 3. A score of 3 means six or more engines included, including at least one of Claude or Grok.

R is for Runs. How many times does each prompt get asked per month? AI answers shift from one run to the next, so a single weekly sample is a coin flip dressed up as a metric. Daily runs on every included engine score a 3. Weekly or unpublished cadence scores a 1.

O is for Outputs you can act on. Does the tool show which sources the engines cite, which competitor pages win, and what content or placement would close the gap? A dashboard that only says “you appeared in 22% of answers” scores a 1. A tool that names the cited domains and suggests fixes scores a 3.

M is for Money per tracked answer. Divide the monthly price by the number of AI answers the plan actually collects. This is the single most useful number in the category, and almost nobody publishes it. We do the math in a later section.

P is for Portability. Can you get the data out through CSV, Looker Studio, or an API? If your agency or analyst cannot pull raw answers into their own reporting, you are renting a chart.

T is for Team fit. Seats, workspaces, client separation and white-label options. A solo founder needs none of it. An agency running 20 clients needs all of it.

The PROMPT Score ignores “visibility grades” and logo walls, and it forces you to score the plan you will pay for. Run it on your top two candidates with both trials open, and the decision tends to make itself within an hour.

Otterly AI Alternatives at a Glance (Verified October 2026)

Every figure below comes from the vendor’s own pricing page or help center, checked on October 14, 2026. Where a vendor publishes no figure, the table says so.

Two notes before you read the reviews. Peec AI’s pricing page loads its prices at load time and showed no figures when we checked, so confirm in its app or with sales. Ahrefs requires an active Ahrefs subscription for Brand Radar, so the $199 is not the whole bill.

Profound and Peec AI: For Teams That Need Breadth

Profound is the enterprise name in this category, and its pricing page reflects that. The self-serve route is a free trial of 50 preset prompts, run daily for 7 days across ChatGPT, Gemini and Google AI Overviews. You cannot customize those trial prompts, which limits what you learn. Past the trial, Enterprise is custom, with a tailored prompt plan and up to nine engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.

On the PROMPT Score, Profound earns top marks for Platforms and Runs on Enterprise, and strong marks for Team fit. Money per tracked answer is unknowable without a quote. Choose Profound when you have a procurement process, multiple brands, and someone whose full-time job is AI search.

Peec AI sits one rung lower on budget and one rung higher on flexibility. Its plans are built around prompt counts: Starter tracks 50 prompts, Pro 150, and Advanced 350, each with daily tracking and unlimited users. On those three plans you choose 3 models from ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI, and you can buy additional models as add-ons. Enterprise opens up to 13 models, including Claude, Grok, DeepSeek, Qwen, Mistral and Perplexity, plus API access and SSO. Annual billing takes 15% off.

Starter lists about 4,500 AI answers a month. That is 50 prompts times 3 models times 30 days, which confirms every prompt runs on every chosen model every day. Advanced adds multi-country tracking and a Looker Studio integration, which pushes its Portability score up.

Peec’s weakness is the same as its strength: you pick 3 engines. If your buyers split across ChatGPT, Perplexity, Claude and Gemini, you will pay for add-ons fast.

Scrunch and AthenaHQ: For Brands That Want Action, Not Only Charts

The Scrunch pricing page lists the Core plan at $250 a month for 125 unique prompts, 5,000 responses a month, 5 site audits a month, 1 brand workspace and 5 user licenses, across ChatGPT, Perplexity, Google AI Overviews and Copilot. A 7-day free trial is available, and Enterprise and agency plans sit above it.

Do the division and Scrunch’s 5,000 responses spread across 125 prompts and 4 engines works out to about 10 responses per prompt, per engine, per month. That is fewer runs than Otterly’s daily cadence. What you get in exchange is the site audit layer, which checks how AI crawlers read your pages. On the PROMPT Score, Scrunch trades a point on Runs for a point on Outputs.

AthenaHQ goes further toward action. Its pricing page offers a free tier with $25 of credit (300 credits) across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot. The Starter plan is $295 a month with 3,600 credits, where one credit equals one AI response, and it covers 11 models: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral. Annual billing takes 17% off. Starter includes content recommendations, an AI agent for on-page and off-page actions, and CSV export. API access and extra credits cost more, on request.

AthenaHQ has the best Platforms score of any self-serve plan we checked. The catch is credits. At 3,600 responses a month, eleven engines eat your budget quickly: spread evenly, that is about 327 responses per engine per month, or roughly 11 a day. You will end up choosing which engines to run on which prompts, which is fine once you know your market and frustrating before you do.

Semrush and Ahrefs: When Your SEO Suite Already Has the Data

If your team already lives inside Semrush or Ahrefs, the add-on route saves a login and adds tradeoffs.

Semrush’s AI Visibility Toolkit costs $99 a month, with no free trial, and includes 25 prompts for Prompt Tracking on platforms that Semrush describes as including Google AI Mode and ChatGPT. Semrush One plans raise the prompt count to 50, 100 or 200, and you can add 50 more prompts for $60 a month. Twenty-five prompts is thin; the value is context, since you see AI visibility next to keyword rankings, backlinks and traffic data you already pay for. On the PROMPT Score, Semrush scores well on Portability and Team fit and poorly on Money per tracked answer.

Ahrefs took a different path. Brand Radar does not start from your prompt list. It starts from Ahrefs’ own index of prompts, and the Ahrefs pricing page lists Brand Radar AI “from $199/mo.” Custom prompt packages for tracking your own questions sit on top: Basic at $50 a month for 2,500 checks, Growth at $100 for 7,000 checks, and Scale at $250 for 25,000 checks, where one check is one prompt on one platform in one location. A May 2026 review by Analyze AI, a competing vendor, reported that Brand Radar sells each AI platform index at $199 a month, bundles six platforms at $699, and requires an Ahrefs base plan. We could not confirm the per-platform split on Ahrefs’ own page, so treat that as a third-party report.

Ahrefs wins for category research across a huge pool of search-backed questions. For watching 50 specific prompts, it is an expensive route.

Uppr AI: Our Sister Product, and the Disclosure You Deserve

Plain disclosure first. Uppr AI (formerly LLM Surge) is a sister product of Instant Press Co., owned by the same founder, Joey Sendz, and based in Scottsdale, Arizona. We have a financial interest in you choosing it. Weigh everything in this section with that in mind.

Here is what can be verified. The Uppr AI homepage describes the product as a way to boost business visibility in ChatGPT, Claude, Gemini and Grok, and cites SEO optimization and real-time monitoring. Pricing is not published on the homepage, so the honest label is pricing on request.

Scored with the PROMPT Score, Uppr’s strongest letter is Platforms for a specific buyer: it is one of the few tools in this list that puts Grok and Claude in the core pitch instead of selling them as add-ons. Otterly does not offer Grok at all, and its Claude add-on costs $109 a month on Standard. If your audience skews toward X users, developers, or teams who default to Claude, that matters. Uppr is also the youngest product here (founded 2025) and publishes far less public documentation than Profound, Peec or Otterly, so score Runs and Portability only after you see the product. Ask for answer volumes and an export sample before you commit, the same way you would with any other vendor.

The Cost Per Tracked Answer Math Nobody Shows You

This is the Money letter of the PROMPT Score, worked out from published numbers. The method is simple: monthly price divided by the AI answers the plan collects each month.

Otterly is the surprise. Standard at $189 runs 100 prompts on 4 engines daily, which is about 12,000 answers a month, or about 1.6 cents per answer. Premium at $489 collects about 48,000 answers, or about 1.0 cent each. Even Lite works out near 1.6 cents (15 prompts, 4 engines, 30 days, $29). These figures assume every prompt runs on every included engine each day, which is how Otterly describes its daily cadence.

Compare the rest. Scrunch Core is $250 for 5,000 responses, or 5 cents per answer. AthenaHQ Starter is $295 for 3,600 responses, about 8.2 cents each. Rankscale, a budget option outside our main seven, lists its Pro plan at $99 a month for up to 4,800 tracked answers, about 2.1 cents each, and its Essentials plan from $20. Writesonic’s GEO tracking starts at $79 a month billed annually for 50 prompts and 50 answers a day across ChatGPT, Gemini and AI Overviews, about 5.3 cents per answer. Ahrefs’ Basic prompt package works out to 2 cents per check, before the Brand Radar and base plan fees. We could not compute Semrush, Peec, Profound or Uppr, because one side of the division is not published.

What does this tell you? Cheap per answer is not the same as good. AthenaHQ costs five times more per answer than Otterly, and it buys eleven engines plus an action layer. But the math kills one common mistake: switching away from Otterly to save money. On published prices, you will rarely find more daily answers per dollar. Switch for Platforms, Outputs or Team fit. Do not switch for price.

Tracking Is the Scoreboard, Not the Game

Every tool in this post measures whether AI engines mention and cite you. None of them changes the result.

Pew Research Center found in July 2025, using browsing data from U.S. adults, that Google users who saw an AI summary clicked a traditional result in 8% of visits, compared with 15% when no summary appeared. Fewer clicks means the summary itself is the shelf space. And the summary is built from sources the engine trusts: news coverage, reviews, reference pages and the sites that already rank.

So once your tracker shows the gap, the fix is usually outside the tracker. Look at the cited-sources report in whichever tool you choose. If the engines cite trade publications, news sites and review pages for your category and you are absent from all of them, no amount of on-page tweaking closes that gap. You need third-party coverage the engines can find. That is the work Instant Press does: our catalog spans 1,016 publications plus about 228 Fast Press outlets, with a mean Domain Authority of 62.3, 174 publications above DA 80, and 96% of them indexed by Google. Standard placements go live in 1 to 3 days. We cannot promise any engine will cite a given article. We can put your brand where the engines already look, and your tracker will tell you whether it worked. More on that approach lives on the Instant Press blog.

Our honest recommendation: if Otterly covers the engines your buyers use, keep it and spend the difference on coverage. If it does not, run the PROMPT Score on two of the Otterly AI alternatives above, open both trials the same week, and let the numbers decide.

Which engine do your buyers actually ask first, and is your current tracker even watching it?